Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. ” A digitized customer journey was what many B2B buyers were craving. “The most valuable commodity we have in terms of customer engagement today is information.

Customer Journey 98

Customer Journey Customer B2C Price 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Make mobile marketing a priority.

Transform 174

Transform CRM B2C CMO 174

Martech

NOVEMBER 4, 2024

Customer journeys are multi-faceted and rarely linear, so your brand must understand the nuances of each channel and interaction where insights can be unlocked. Once you thoroughly understand how customers interact with your brand, ensure your data governance is set up for success.

Transform 120

Transform Retail Manufacturing eCommerce 120

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

B2C 112

B2C Customer Journey Customer Product 112

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. How do your inputs and actions affect your customer journey? So, let’s learn from each other, even if we do so indirectly. Consider different types of UX decisions.

Shoppers 130

Shoppers B2C eCommerce Marketing 130

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 122

Email Marketing B2C Law Marketing 122