SocialPilot

JUNE 18, 2025

Try for Free Industry-Specific Impact of Social Media on Business Social media’s impact varies significantly across industries, with each vertical leveraging platforms to meet unique business goals, from increasing brand visibility to fostering customer loyalty and driving conversions.

Real Estate 59

Real Estate Transform User-Generated Education 59

Vertical Response

MARCH 15, 2025

Another key benefit is enhanced customer loyalty at all stages of the buyer journey. These objectives could include enhancing brand visibility, fostering customer loyalty, or driving sales. B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends.

Email Marketing 52

Email Marketing Marketers Customer loyalty Marketing 52

Martech

MAY 5, 2025

Offer flexible options : Consider providing flexible payment plans, discounts or loyalty programs that can ease the financial burden on consumers. This approach can help maintain customer loyalty and encourage repeat purchases.

Marketers 116

Marketers Marketing Customer loyalty Price 116

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds.

B2C 124

B2C Branding Customer loyalty Shipping 124

Martech

JANUARY 29, 2025

Segment volume customers to identify opportunities to move them into the valued customer category over time. Using analytics to predict purchasing patterns and stock accordingly.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Personalization strengthens customer relationships by showing them that you’re paying attention to their wants, needs, and preferences—and delivering content just for them.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Martech

JANUARY 14, 2025

In 2025, the brands that leverage AI to deliver hyper-personalized experiences and maintain a responsive, flexible supply chain will have a significant edge in building long-term customer loyalty, said Bodell. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

SocialPilot

APRIL 13, 2025

In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. So, businesses must most certainly display positive customer reviews on websites. A random online review by someone halfway across the globe holds more weight than your best sales pitch. The goal is to be authentic, not perfect.

Real Estate 40

Real Estate Place User-Generated Product 40

Marketing Insider Group

SEPTEMBER 17, 2024

.’ As a result, it seems reasonable that the desire for personalization and customization of products and services will increase. How Important is Customer Experience For B2B Companies? It’s like customer experience by osmosis (moving from B2C to B2B). You have to remember that we are ALL consumers.

Customer 77

Customer Transform Entertainment Real Estate 77

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Customer loyalty. Marketing analytics. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

MAY 27, 2025

Dig deeper: Winning customer loyalty starts with straight talk about tariffs Prices are indeed going up: 57% of marketers say they are selectively increasing prices in tariff-impacted categories, and 72% of brands are increasing prices due to the tariffs, according to Wunderkind. .” It’s worth noting that 81% of U.S.

Branding 114

Branding Gen Z Price Retail 114

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. Both types of customers have changing needs and expectations. and B2C, 8.3).

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 117

B2C Automobile Marketing Automation Platform Retail 117

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

B2C 102

B2C Content Marketing Education Customer loyalty 102

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your votes to help us decide who takes home the prize. .

B2C 93

B2C Customer loyalty Email Marketing Place 93

Adobe Experience Cloud Blog

JULY 26, 2013

Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. Customized Online Messaging.

B2C 134

B2C Thought Leadership Customer loyalty Marketers 134

Marketing Insider Group

MARCH 22, 2021

In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Finally, you have bottom-of-funnel content for encouraging sales and building customer loyalty: Knowledge bases and resource centers. Earning credibility and trust. Educating their audience.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. One of the first steps is determing your advertising goals.

Advertisers 134

Advertisers Advertising Thought Leadership B2C 134

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Who Uses B2B Marketing?

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

JULY 7, 2020

Explainer and how-to videos featuring your product or service work equally well for B2B and B2C customers. Hero’s journey stories that put your customer – not your product – in the cape and tights can also help drive decisions your way. Whether B2B or B2C, customers want to know that you stand behind your product.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Dec 11 2010 I think you’ve nailed the point. It’s no longer optional. Thanks for the comment! Share your thoughts, post a comment.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned.

Customer 108

Customer Customer loyalty CRM Shoppers 108

Martech

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. And without knowing your members, creating an effective loyalty program has a low chance of working. We need new business models and simplified delivery/integration in martech ecosystems.

Management 103

Management B2C Customer loyalty Customer 103

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing 125

Personalized Marketing B2C Customer Journey Law 125

Martech

MARCH 28, 2022

Among B2C sectors, financial services (60%) and consumer electronics (53%) got the most desktop traffic. Because they don’t attract new users, they need to focused on rewarding customer loyalty. Beauty (74%) and pharmaceutical (73%) were close behind. Unsurprisingly, B2B was the desktop leader at 78%.

Pharmaceutical 98

Pharmaceutical B2C Customer loyalty User-Generated 98

Martech

MAY 16, 2024

‘Customer experience is solely about customer satisfaction’ Customer satisfaction is a crucial aspect or outcome of a great experience, but it’s not the only goal. Customer experience also encompasses factors like customer loyalty, advocacy and emotional engagement.

Customer 133

Customer B2C Transform Customer loyalty 133

Marketing Insider Group

MAY 4, 2020

All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions. Marketers also struggle with building customer loyalty through content and crafting content for specific stages of the buying funnel.

B2C 145

B2C Customer loyalty Education Content Marketing 145

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Absolutely not!

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Martech

APRIL 11, 2022

A separate Gartner survey found that this can increase customer loyalty by as much as 9%. A full 66% of B2C customers and 82% of B2B customers who are contacted for proactive customer service follow up with the company, according to a new Gartner survey.

Customer 103

Customer B2C Customer loyalty CRM 103

Search Engine Land

MAY 10, 2023

It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. And without knowing your members, creating an effective loyalty program has a low chance of working. We need new business models and simplified delivery/integration in martech ecosystems.

Management 93

Management B2C Customer loyalty Promotion 93

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. You might see this and think that it’s skewed toward B2C brands. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine.

Whitepaper 137

Whitepaper B2C User-Generated Marketers 137

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Rock Content

SEPTEMBER 16, 2020

This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers.

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124