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How AI can revolutionize creative impact measurement

Martech

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., This reluctance to adopt new technologies combines with less interest in AI at higher levels of organizations. Canada and Germany with more than 1,500 employees. A common barrier?

B2C 124
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How Ecommerce Transformed Marketing 

Digital Marketer

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? First, let’s look at how ecommerce affected the balance of the economy. What is eCommerce and How Has it Impacted the Economy?

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Shoppers 117
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Alicia Arnold: Spotlight on the expert

Martech

I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. And in that space, I realized I have an ability to “speak technology” — I can translate very technical things to people who aren’t technical. I got pretty quickly into the world of digital marketing.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Besides ecommerce sales growth, retail bots bridge the gap between online and offline interactions, improve customer satisfaction, and contribute to higher in-store sales. One of the first companies to adopt retail bots for ecommerce at scale was Domino’s Pizza UK. billion USD. 9 ways retailers are using chatbots. Peachy, huh?

Retail 114
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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which is why some sales-related technologies have landed on this list. And so many choices out there. So, what to make of this all?

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SMX West & East. February 19-20 2020, San Jose, CA and November 11-12, NYC.