Marketing Insider Group

MAY 31, 2021

Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. Using social media, Shopify shares insights and educational content via video on YouTube and Facebook. Linking to landing pages from social media, Shopify effectively generates new leads and grows its customer base. Salesforce.

Branding

Marketing Insider Group

DECEMBER 3, 2019

A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. So educational, non-sales focused content is a vital part of your overall marketing strategy.

Content Marketing

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Snapshot: Marketing automation.

Marketing Automation Platform

SmartBrief - Marketing

MARCH 22, 2024

The proliferation and success of fake ads (“The savings hack Amazon doesn’t want you to know about”) and clickbait headlines (“I used Garth Brooks’ secret ingredient in my chili, and now I won’t make it any other way”) aimed at B2C.

Copywriting

Marketing Insider Group

JANUARY 10, 2022

According to Forbes, one way to be sure you’re staying in-the-know about upcoming trends, new technologies, and potential opportunities is to attend marketing events and conferences throughout the year. Because B2B marketing has its own set of trends, best practices, and quirks that differ from regular B2C strategies.

Non-Profit

Martech

MARCH 2, 2023

Every surface is an opportunity for advertising, education or providing more information.” We continue to explore new ways to bring users and consumers into our product cycle, and frankly, as a payments company, showing our capabilities through new technologies and approaches is an angle we’re eager to continue pursuing.”

Transform

Econsultancy

FEBRUARY 22, 2022

These same companies are now faced with the daunting prospect of getting to grips with new technology, upskilling teams and filling new roles. That’s why I believe in working together with key stakeholders to help educate them on what ‘going digital’ really entails.

B2C

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. And today, it really is an art form. About the Author.

Copywriting

DirectMail2.0

JUNE 18, 2024

and now 0:13 who’s mailing want uh jointly our sole purpose is to make Direct Mail the most effective form of marketing by 0:19 integrating it with cutting edge technology and I am joined here today with our fearless leader Brad Kugler he 0:25 is our co-founder and CEO of direct mail 2.0 billion industry 1:40 with 10.9

Direct Mail

Marketing Insider Group

JULY 1, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. I define content marketing this way: “Customer-focused content, consistently delivered, on a platform you own, in order to reach, engage and gain new customers.”. image source.

Marketing Strategy

Duct Tape Marketing

JUNE 23, 2022

[2:50] Do the people who join a community intend on engaging with many members or is it really because of the way the technology works? [3:59] 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? In fact, that's predominantly my clients right now.

Branding

Marketing Insider Group

OCTOBER 26, 2020

Most marketers already have the experience of adapting quickly to new technologies and changing conditions. This shift has been happening gradually for a long time in the B2C world, but the change has been more abrupt in B2B sales. Quick Takeaways. They can lead the entire organization by example.

Content Marketing

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. That’s an understandable feeling.

Manufacturing

Econsultancy

DECEMBER 13, 2021

This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience.

Advertisers

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SiriusDecisions Summit. May 3 -6, Austin, TX. June 22 – 26, London UK.

Marketers