SocialPilot

JUNE 26, 2025

It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. It has a dominant hold on Gen Z and millennial audiences globally. Users turn to TikTok for entertainment and discovering products, following creators, and learning in fun, bite-sized ways.

Gen Z

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3.

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. Create educational and entertaining content.

Gen Z

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They aren’t loyal to brands. trillion impressions.

Influencer Marketing

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing

Martech

JANUARY 10, 2022

There are indications in the survey results that consumers are looking for relaxation, entertainment and an escape from reality, whether through social or traditional media. 77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans.

Gen Z

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. How long that will last, who knows?

Gen Z

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Share user-generated content on TikTok.

Entertainment

Hubspot Marketing

MAY 31, 2024

Second, the best native ads offer value-based content designed to be entertaining or informative for the user, rather than pushing a product. In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertising

Litmus

SEPTEMBER 14, 2022

Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more. B2C newsletter examples. Generally speaking, subscribers sign up for a newsletter to stay up-to-date with a brand or business. Disapora Co.

Gen Z

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. In 2022, LinkedIn generated $5.91

Gen Z

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Statistically speaking, millennials and Gen Z are an ideal target demographic for many companies because they make up a huge market. Others put more value on entertainment. There are other factors to consider, too.

Millennials

Hootsuite

DECEMBER 10, 2019

People use social to find entertaining posts, read news, and research products, all in public channels. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. What you should do in 2020.

Gen Z

Litmus

JANUARY 4, 2019

Whether your goal is engagement, entertainment, or education, interactivity and live content can work well together, says Patrick Colalillo, Associate Creative Director, Oracle Marketing Cloud Consulting. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers.

Copywriting

Sprout Social

APRIL 6, 2023

Some can be entertaining, like Cleverbot , which was built to respond to prompts like a human would in normal conversation. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users.

Marketing

Martech

DECEMBER 29, 2022

We can expect household entertainment names to continue launching streaming platforms as they aim to increase their subscriber base, stay relevant, and offer lower price points,” said Laura Connell, consumer trends manager for audience research company GWI. More brands will address Gen Z as co-creators. Get MarTech! Processing.

Gen Z

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. B2C: Business To Consumer. Gen-Z social media acronyms. Being able to connect with Gen Zers on social media matters. Here are the social media abbreviations Gen Z is using right now.

Gen Z

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Do you feel like they care about educating, entertaining or understanding their customers? Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers.

Branding

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience. A further 7.8%

Advertising

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z