Litmus

OCTOBER 5, 2021

The future-fit CMO is a strategic partner to the CEO, someone expected to understand the business landscape well enough to articulate and predict which markets, products, services, or execution strategies will deliver the most profitable growth. Yesterday’s CMO was about communications, branding, and advertising.

CMO 98

CMO Transform B2C Marketing 98

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Marketing departments drive: . Marketing departments drive: . Product management. Marketing departments drive: Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world.

CMO 116

CMO Advertising Advertisers Retail 116

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. providing factual, helpful information.

Retail 141

Retail Non-Profit Promotion Finance 141

Martech

JULY 22, 2022

Committing to customer journey analytics and orchestration requires that every business function — marketing, sales, customer service, product development — contribute data on the points where they touch the customer throughout the life cycle. Improved alignment among business units. Have we identified our goals for CJO?

Customer Journey 82

Customer Journey Customer Analytics Global Marketing 82

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

Key takeaway: B2B marketers who are not utilizing analytics for insight and better decision making need to rethink their strategy. Next up Pam Didner, Global Integrated Marketing Manager at Intel took the stage. She discussed how Intel globalizes their marketing and editorial planning. I agree completely.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. In fact, 45% of influencer programs are managed locally, as pointed out in our recent study. No such luck.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. In fact, 45% of influencer programs are managed locally, as pointed out in our recent study. No such luck.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Martech

JANUARY 12, 2023

The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented. Dig deeper: What is digital asset management? Aligning with product positioning and local promotional materials.

Product 86

Product Global Marketing Management Digital Marketing 86

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. of global web traffic. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer 74

Customer Global Marketing Market Trends Inbound Marketing 74

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.

Customer 92

Customer CMO Customer Journey Non-Profit 92