Neil Patel

NOVEMBER 22, 2022

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. So how do you choose the right name for your product? By understanding what people are searching for, you can optimize your product name to better meet their needs. click-through rate.

Product 84

Product SEO User-Generated Global Marketing 84

Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Now, they’re available globally. Now available in all Shopping Campaigns global markets.” Audience Ads management in Microsoft Editor. Let’s dive in. Credit card ads.

Product 87

Product Price Advertising Advertisers 87

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. She is currently global customer CRM senior manager and CDP advisor. We can not only understand end users, but also tap into them to do product innovation.

CRM 94

CRM eCommerce Retail User-Generated 94

Hubspot Marketing

MARCH 19, 2024

Every time we re-run our Consumer Trends Survey , the number of people who look to social media to find products increases. Those same users also buy products on social media , and 17% of social users bought a product in-app in the past three months. Since consumers love it, marketers do it , and it pays off.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. However, reaching potential customers in the modern global commerce landscape is more complicated than placing a few ads. Nearly 20% of the global population is proficient in English. What is Multilingual Content Marketing?

Content Marketing 82

Content Marketing Marketing Marketers Global Marketing 82

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Ajay Sarpal , Consultant.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. According to UNESCO , 80% of children globally (1.37 We saw how our product filled a needed gap in the market.

Thought Leadership 174

Thought Leadership CRM Advertising Advertisers 174

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customer 95

Customer B2C Transform Retail 95

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. Connection leads to information which can help engineer projects more efficiently and cater products more effectively to clients.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Set Up

DECEMBER 12, 2023

Ways to do this could be “a change in how you package your product, or how you train your employees to not only be experts in the service or product your company is providing, but encouraging them to find a way to connect with the customers.” Know the meaning behind your product and connect the customer to it. Be a storyteller.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Duct Tape Marketing

JULY 20, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. From Content and SEO to ads and social media, Semrush is your one-stop shop for online marketing. Get Semrush.

CMO 78

CMO Global Marketing Education SEO 78

Adobe Experience Cloud Blog

APRIL 25, 2018

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

FEBRUARY 27, 2024

Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At Get MarTech! In your inbox. Business email address Subscribe Processing.

Global Marketing 100

Global Marketing Product Customer Branding 100

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. This will depend on the product/service and how creative is executed.

Branding 118

Branding Finance Marketing Marketers 118

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. You could also collaborate with a local vendor and get the opportunity to provide their products to the vendor’s clients.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world.

CMO 117

CMO Advertising Advertisers Retail 117

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. The goal is to streamline the “hand-off” of leads from marketing to sales. Download Enterprise Account-Based Marketing Platforms: A Marketer’s Guide.

Direct Mail 113

Direct Mail Customer Acquisition Marketing Marketers 113

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Martech

SEPTEMBER 14, 2021

Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Intuit currently serves about 100 million customers worldwide; Mailchimp has 13 million global customers. Intuit expects to finance the acquisition through cash on hand and approximately $4.5

Finance 115

Finance Price Global Marketing Customer 115

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. This can include freelancers, product testers, and so on. What is the Impact of Ecommerce on Marketing? Global reach.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

JULY 22, 2021

OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase. By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls. Brandmaker acquires Allocadia for combined marketing ops offering.

CMO 107

CMO Customer Journey Non-Profit Advertising 107

Martech

AUGUST 11, 2021

That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects. Marketing automation does automate some activities, of course, but marketers still find themselves bogged down in Excel spreadsheets and cleaning up data.

CRM 111

CRM Retail Customer Journey Global Marketing 111

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. An editorial calendar, listing posting frequency, as well as who’s responsible for content production. Step 3: Automate marketing with a social media management tool. Try influencer marketing.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sales Force: CMO

JULY 6, 2021

Employee engagement may be the buzzword du jour, but many employers are still struggling to keep their workers happy, involved, and productive. However, businesses that prioritize employee engagement grow faster, have higher retention rates, and have a more productive and effective workforce. billion by 2026. 360iresearch. “It

Global Marketing 98

Global Marketing Product Management Marketing 98

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Hubspot Marketing

JANUARY 4, 2024

Based on all of this information, you can write relatable website copy, content, and marketing messages that resonate with your target audience, resulting in a better way to improve the user experience. You have to bring sales, marketing, product, and customer success teams on the same page to create accurate personas.

Analytics 108

Analytics Copywriting Communications Market Research 108

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Martech

OCTOBER 22, 2021

Other vendors develop and manage a proprietary database of keyword terms. Learn more about search marketing at MarTech’s sister site Search Engine Land. Content marketing and analysis. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface.

SEO 136

SEO Analytics Marketing Marketers 136

Sprout Social

JUNE 15, 2021

This lack of research and analysis makes it difficult for marketers to succeed across the many platforms they manage. On top of that, business expectations of what it means to be a market leader are far more advanced than customer expectations. In total, five out of the top eleven answers pertained to data in some form.

Gen Z 107

Gen Z Global Marketing Market Research Communications 107

Martech

JULY 22, 2022

Committing to customer journey analytics and orchestration requires that every business function — marketing, sales, customer service, product development — contribute data on the points where they touch the customer throughout the life cycle. Improved alignment among business units. Have we identified our goals for CJO?

Customer Journey 84

Customer Journey Customer Analytics Global Marketing 84

Hubspot Marketing

NOVEMBER 15, 2022

We can't be certain, but a few things that could be causing impacts are: More and more, audiences spend time discovering and even shopping for products on social media directly – no longer relying on standalone company sites. Are we continuing to see solid annual traffic drops? Sample size. Email sends. Email opens.

Manufacturing 94

Manufacturing Health Education Inbound Marketing 94

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Content marketing objectives. Content Marketing strategy.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Customers.ai

JANUARY 26, 2024

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. B2B Marketing Tool: Gong.io Select + New Automation and get your pixel.

CRM 111

CRM User-Generated Analytics Marketing 111

Litmus

OCTOBER 5, 2021

The future-fit CMO is a strategic partner to the CEO, someone expected to understand the business landscape well enough to articulate and predict which markets, products, services, or execution strategies will deliver the most profitable growth. Yesterday’s CMO was about communications, branding, and advertising.

CMO 97

CMO Transform B2C Marketing 97

Pam Didner

AUGUST 16, 2020

My recommendation is to start with your products. Do you need to customize your products for another country? If the products are homogenous, maybe you don’t need to have multiple segments. I’d start from the product first, then ask yourself what will users do with the products? Management buy-in is super-critical.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Sprout Social

APRIL 22, 2021

Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations. Hilton’s strategy to inspire renewed trust and confidence in both travel and their brand appears to include three insight-driven pillars: product innovation, marketing creative and customer connection.

Promotion 121

Promotion Global Marketing Branding Product 121