Lynton Web

JUNE 8, 2023

Content is the driving force of your website, so it’s essential to keep tabs on its health. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Common examples of content include eBooks, blogs, demos, webinars, whitepapers, guides, checklists, infographics, and landing pages. Sound like a lot?

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Search Engine Land

MARCH 10, 2023

Here’s an example of a B2C persona for a coffee shop: As you can see, a persona can get extremely detailed. ebooks, whitepapers, case studies). And, if you have multiple target audience segments, you can create multiple personas to represent them and refer to as you create, publish, and distribute content.

Content Marketing 91

Content Marketing B2C Marketing Marketers 91

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. Value-first content builds trust and strengthens your brand’s credibility over time.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Duct Tape Marketing

JUNE 7, 2023

And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Is the product and service good?

Branding 89

Branding Whitepaper Transform Place 89

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that.

Whitepaper 93

Whitepaper B2C Real Estate Marketing Strategy 93

Dana Nicole

JANUARY 27, 2021

financial advice, medical and health advice, etc.). I can see how B2C companies might be focusing more on creating content through social media, but in our case we rely heavily on our company blog plus an extensive network of blogger outreach on other websites to keep our marketing funnel moving. Ben Zeisloft, Qlicket.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Lusha

NOVEMBER 18, 2024

How B2B Cold Calling Differs from B2C Although both involve calling people who didn’t ask to be contacted, B2B and B2C cold calling are different in several ways: Who you’re calling : B2B calls target business professionals and decision-makers, while B2C calls are aimed at individual consumers.

CRM 40

CRM B2C Telemarketing Communications 40

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Like white papers and case studies. There you can check your Site Health score—this is like a grade for your website’s overall SEO health. So, the team developed a strong presence on the platform. And provide the best ROI.

PR 116

PR Customer loyalty User-Generated Marketing 116