Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 112

Retail eCommerce Gen Z Transform 112

The CMO Survey

FEBRUARY 24, 2021

B2C Product and Service companies reported the highest levels (32.1% Climate, health, education, and immigration lagged and tended to be backed by sectors with a stake on the topic (e.g., The hardest hit sectors were B2C Services (12.3%). How has the role of marketing in your company changed during the last year? and 26.8%).

Transform 130

Transform CMO B2C Digital Marketing 130

Contently B2C

JUNE 16, 2022

Surgeon General, issued a Surgeon General’s Advisory on the dangers of health misinformation related to the COVID-19 pandemic. Usually, these advisories are reserved for serious public health concerns that relate to what we eat, drink, or smoke. What makes this advisory unique? But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketing Marketers 122

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. So the product seems purer, making it seem better - especially if we use the product for a health goal.

Product 101

Product Food Health B2C 101

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. The health and fitness industry is hugely saturated. In the USA alone, there are: at least 340,000 personal trainers over 41,000 health clubs over 64.2 million gym memberships nearly 69 million smartphone owners using a health and fitness app.

Advertising 141

Advertising Advertisers Health User-Generated 141

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? How Do I Identify Visitors on My Site?

User-Generated 120

User-Generated Health B2C Analytics 120

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Hubspot Marketing

JUNE 6, 2022

HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage. Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes.

Branding 130

Branding Food B2C Health 130

Set Up

OCTOBER 10, 2023

Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space. Pittman: “I love seeing what B2C companies do to get the attention of their audience. What innovative changes are happening in the Healthcare space?

Transform 59

Transform Health CMO Key Performance Indicator 59

Set Up

SEPTEMBER 26, 2023

Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. Trend #7 - Standing for Something Past Insight: Whether it be through sustainability, social justice, public health, or more, people are looking to be better.

Market Trends 59

Market Trends Health Transform Marketing 59

Sales Force: CMO

JULY 19, 2021

The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. Cindy Donohoe, EVP & CMO, Highmark Health. Cindy Donohoe, EVP & CMO, highmark health. “At Cindy Donohoe, EVP & CMO, Highmark Health. Work from anywhere. Fine-tune your tools.

CMO 97

CMO Energy Health B2C 97

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. Average engagement rate for this category is 1.6%, but TikTok engagement surpasses it with 2.51%.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. I assumed with the economy a lot of companies would be decreasing their spend, but overall more companies are increasing them in both B2C and B2B than decreasing. Are they increasing… decreasing?

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. residents were excluded from just about anywhere for health reasons. This got me thinking about aversive messages — the kinds of messages that make you think, “I can shop elsewhere.”

Shipping 87

Shipping Logistics B2C Health 87

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Interestingly, in response to health-related concerns, McDonald’s announced in 2004 that it would discontinue automatically suggesting the SuperSize option with every order.)

Gen Z 116

Gen Z Pharmaceutical Customer Acquisition Marketing 116

Search Engine Land

MARCH 10, 2023

Here’s an example of a B2C persona for a coffee shop: As you can see, a persona can get extremely detailed. And, if you have multiple target audience segments, you can create multiple personas to represent them and refer to as you create, publish, and distribute content. What's their income, and what do they do for a living?

Content Marketing 96

Content Marketing B2C Marketing Marketers 96

Martech

MAY 24, 2023

I wound up in a private equity firm because they would give me health insurance and one thing led to another and they offered me a full-time job as a marketing associate. And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. Q: You called it.

eCommerce 97

eCommerce CMO B2C Energy 97

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. View this post on Instagram. March of Dimes.

Non-Profit 134

Non-Profit Health B2C Branding 134

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Buffer Marketing

OCTOBER 24, 2023

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. Even for a card-carrying introvert like me, I can vouch for the fact that working alone is not good for your mental health.

Whitepaper 116

Whitepaper Price Affiliate Marketing B2C 116

Rock Content

FEBRUARY 16, 2024

For example, if you find you are too inexperienced or busy to spend the time required to create, execute, and monitor a strategy, look for a list of B2C or leading B2B content marketing companies to consider. For example, check out this list of health information resources for marketing in 2024. Yet, there is another option.

Marketing Strategy 90

Marketing Strategy Whitepaper eBook Marketing 90

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis?

Gen Z 107

Gen Z Content Marketing Health Millennials 107

Hubspot Marketing

FEBRUARY 21, 2023

Although they saw lowering traffic in 2022, other notable lead-growth industries were: Education & Health Services: 10.6% These industries all make sense as top performers because the businesses within them often sell expensive or high-commital offerings (whether they be B2B or B2C). lead growth and an 11% rise in conversion rate.

Marketing 102

Marketing Marketers B2C Health 102

Martech

NOVEMBER 17, 2023

During the worst of the pandemic, a loud part of the population got a lot of attention for opposing public health measures such as mask requirements and vaccination. They see environmental issues in terms of how they affect personal health — making that a key driver when it comes to choosing brands.

Health 98

Health Shipping Retail Communications 98

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Set Up

MARCH 5, 2024

To celebrate women in the marketing profession and to continue highlighting them, we asked women marketing leaders from Prudential, Briggs & Stratton, CVS Health, and more about their personal triumphs, tribulations, and advice about working in the marketing industry. That’s what separates a good marketer from a marketing leader.

CMO 59

CMO Marketing Marketers Health 59

Lynton Web

JUNE 8, 2023

Content is the driving force of your website, so it’s essential to keep tabs on its health. EBooks: Longer and more in-depth than a blog, but shorter than a whitepaper, e-books generally feature anywhere between 2,000 to 5,000 words and images using a conversational tone geared toward the B2C market. Sound like a lot?

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Exposure Ninja

JUNE 29, 2023

Landing on the Simply Business Twitter we can see that it’s running a campaign alongside Mental Health At Work to highlight the mental health problems small business owners face and offering genuinely helpful advice and resources that small business owners can use right away.

Food 52

Food Health Marketing Marketers 52

Sprout Social

JANUARY 3, 2022

Napping can help improve both heart and brain health, so the next time you feel tired, why not indulge in a soothing snooze? No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Set Up

MAY 16, 2023

Problem #1 | How do I show measurable results for brand building and brand health efforts to the executive leadership team? Content Content generation helps with B2B, and treating that content like B2C content can make a difference for B2B consumers. “AI Below is a brief recap of the conversation. (We

Marketing 52

Marketing Marketers Education B2C 52

Martech

APRIL 14, 2022

Gaming had the most opt-ins at 30%, followed by social (22%), e-commerce (21%), travel (17%), lifestyle (15%), entertainment (14%), fintech and health and fitness (11%), publications (10%). . At its launch last April there were concerns about its impact on data collecting. Installs were up too. Fintech was up by 35% and gaming by 32%.

eCommerce 120

eCommerce Health Entertainment Retail 120

Ariyh

MARCH 27, 2023

In the food industry, a distinction appears with: Science-based messaging used to highlight health or taste benefits. Previous insight: When $.99 Products like body washes, creams, and makeup either focus on practical benefits or emotional appeals, but rarely mix the two.

Food 52

Food Price Copywriting B2C 52

Ariyh

APRIL 10, 2023

That can be self or social approval, health benefits, nutritional value, or taste. Your revenue will likely be higher. . higher revenue than products without them Products with other ethical messages (product that supports a cause or NGO, animal cruelty-free, or fair trade) had 0.8%

Product 57

Product Price B2C Food 57

Ariyh

JANUARY 16, 2023

Previous insight: Don’t say “It’s usually better” (150+ more insights here ) Showing multiple copies of a product together makes it appear more effective Channels : Ads | Ecommerce | Retail | Website | Packaging | Marketing communications For : B2C. giving energy, improving health, washing clothes, going fast).

Product 52

Product Energy B2C Price 52

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Trying to assess the health of your brand or a competing brand? Who’s running ads related to your business?

Market Research 97

Market Research Gen Z Price B2C 97

Martech

JANUARY 5, 2023

Will another disaster — a health crisis, a war, oil prices impacting distribution — wreck consumer confidence? Was there ever a time that the run-up to the holiday period didn’t feature months of trepidation? Will consumers have enough money left over from non-discretionary expenses to go shopping online?

eCommerce 93

eCommerce Food Health Price 93

Marketing Insider Group

JULY 13, 2020

For B2B businesses, a blog is just as important as it is for B2C brands. Cleveland Clinic Health Essentials. It also positions your brand as a thought leader in your industry. US consumers say authenticity is one of the top qualities that would attract them to a brand. GE Healthcare’s Insights.

Thought Leadership 121

Thought Leadership Real Estate User-Generated B2C 121