Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 125

Gen Z Shoppers Retail Price 125

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. Additionally, around half of all shoppers use video to help them make a purchasing decision, showing the influence of video throughout the purchase funnel.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month. trillion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Backlinko

JUNE 4, 2024

of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Household supplies 40.9%

eCommerce 104

eCommerce Gen Z Shipping Retail 104

SocialPilot

JANUARY 16, 2024

96% of B2C marketers and 91% of B2B marketers use Facebook. 71% of shoppers feel they see relevant video ads on Facebook. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of millennials are registered on the video platform. There are 250 million Facebook Shops worldwide.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Contently B2C

AUGUST 8, 2016

In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). 30% of UK B2C companies are still not back to pre-pandemic CX levels. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145

Martech

MAY 27, 2025

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. Older shoppers are the most pessimistic, with 49% of Boomers expecting to be affected for at least the rest of the year. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 113

Branding Gen Z Price Retail 113