Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. MoEngage (06:26): B2C customer engagement platform where Aditya is VP Marketing; the company has about 600 employees and is nearing $100M ARR.

B2C

Martech

FEBRUARY 6, 2025

You have 300 million active weekly users. There is no clear path to profitability. Focus on developing things to be more attractive to enterprise users? The system provides predictive analytics on lead intent and generates custom reports based on user queries. Investors are desperate to be a part of your company.

Non-Profit

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. Apart from being a powerful channel for generating new business opportunities, content marketing comes with another big advantage — it’s 62% less expensive than traditional marketing. Leverage UGC. Source: Grammarly Email Marketing Campaign 2.

B2C

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . Stryde — Best for B2C and eCommerce businesses. Paid advertising offers a 200% ROI.

Non-Profit

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches.

Digital Marketing

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. The sales cycle is much longer and harder to measure compared to B2C. What is B2B SEO?

SEO

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing

Orbit Media Studios

MARCH 29, 2023

B2C Service Example: Boat Maintenance Company Our buyer wants to take good care of an inflatable boat. Photo source Non-Profit Example: Nature Museum As a cultural and conservation institution, our audience cares deeply about the environment, but it’s tricky to keep their attention and get them interested in our seasonal programs.

Marketing Strategy

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online.

Influencer Marketing

Animalz blog

OCTOBER 4, 2022

A horizontal SaaS company is vertical-agnostic, offering a product that can find use in a range of different verticals—like Airtable, selling into in-house marketing teams, non-profit events teams, and even directly to consumers. Getting a single user to their “aha!” Closest to the money.

Non-Profit

Search Engine Land

MAY 10, 2023

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Understand and embrace generative AI, but also exercise caution Conversational AI is revolutionizing how marketers interact with their customers for the first time.

SEO

Rock Content

AUGUST 15, 2023

Years ago, mostly government entities, non-profit organizations, and similar establishments used whitepapers to explore public opinion on policy changes and similar factors before enacting them. While B2C thrives with shorter content, B2B audiences usually accepts log-form content better. What Should a Whitepaper Include?

Whitepaper

Martech

APRIL 5, 2022

The responsibilities inherent in marketing attribution roles include: Understanding which channels generate the most leads, sales, and revenue. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. The solution will have data at its core. to support all business types.

Customer

Marketing Insider Group

NOVEMBER 16, 2019

Over 80% of smartphone users research information on their phones before making a purchase in-store, and the vast majority of consumers read online reviews before making a purchase either online or offline. 90% of all data in the world was generated in the last two years , and we’re currently generating over 2.5

Customer

CXL

NOVEMBER 22, 2022

User demographics: Analyze your targeting Where to track demographics 8. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. They show where users were before arriving at your website, providing insight into how your campaigns are performing.

Digital Marketing

Markinblog

JUNE 17, 2021

How marketing automation affects lead generation for companies? 88% of marketers say that they use more than one martech tool on a regular basis — including single-vendor suite users. Automated campaigns have an average higher conversion rate compared to non-automated. How much the marketing automation industry is worth?

Non-Profit

Marketing Insider Group

OCTOBER 16, 2021

Over 80% of smartphone users research information on their phones before making a purchase in-store, and the vast majority of consumers read online reviews before making a purchase either online or offline. 90% of all data in the world was generated in the last two years , and we’re currently generating over 2.5

Customer

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 8, 2020

The non-profit watchdog group, The Project on Government Oversight (POGO), needed to grow awareness, as well as its subscriber list. Educational email drip campaigns are excellent choices for B2B and non-profit organizations. Get started today – and generate more traffic and leads for your business.

Non-Profit

Hubspot Marketing

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. million email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. It’s not a personal note from an old colleague either.

Email Marketing

Exposure Ninja

AUGUST 18, 2022

We’ve seen how well it performs with our clients: We used email marketing to help a fashion site generate $350,000 in sales on Black Friday , with site visitors from email converting at a huge 8.59%. We worked with an eCommerce brand on an email marketing campaign that generated $230,000 in revenue. Generates leads 24/7.

eBook

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. Just 4% expect it to decline.

Advertisers

Backlinko

MAY 14, 2024

While remaining profitable. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Use free tools like the Schema Markup Generator to create this code.

PR

Exposure Ninja

MAY 23, 2025

But in 2025, theres a new and non-negotiable element AI. Take Googles AI Overviews , which provide AI-generated summaries at the top of search results. AI isnt just changing search its changing user behaviour. GEO positions your brand as the source AI turns to when generating answers for users.

Digital Marketing