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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 133
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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. Or the rider might receive a promotional offer from Hulu to subscribe to the streaming service. The company has 26% of ridesharing’s U.S.

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6 Ways to Win the Marketing Game with Psychology

Marketing Insider Group

It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. But if you are talking directly to consumers, it is really important to connect with them on an emotional level and to promote a positive emotional response such as happiness, excitement, or inspiration.

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Customer success gets passionate

Martech

Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. ” The initiative stemmed from a center of excellence program Cipriani-Espineira put in place at Chili Piper. “It’s part of the reason for the promotion,” she laughed.

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10 Creative Company Profile Examples to Inspire You [Templates]

Hubspot Marketing

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without it feeling extraneous or out of place. This is an excellent way to promote your business without having your products or services come off as hard-sell. Russell & Company H.J

Fashion 98
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How to Rank Your Law Firm at the Top of Google

Exposure Ninja

These topics and phrases will be things like your location and specialities, for example: Law firm Ohio Divorce Solicitor Manchester Family law Michigan Conveyancing solicitor Cardiff Lawyer Houston Real estate attorney. The first is including the places that you offer your services on your website. Promote services content.

Law 52
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Email Automation for Beginners

Exposure Ninja

87% of B2C marketers use email automation as part of their wider email marketing strategy. In this study, conversion rate was defined as the percentage of people who placed an order within three days of opening or clicking on an email. Promote your mailing list and sign-up incentive on social media. Adaptable and scalable.

eBook 64