Quikly

JANUARY 6, 2023

Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match. With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing.

Retail 52

Retail Branding Promotion Product 52

Ariyh

OCTOBER 16, 2023

Previous insight: When to show off that you’re a new brand (more insights here ) 45 social media posts per month are optimal for maximum engagement Channels : Social media | Influencer marketing | Content For : Both B2C and B2B Research date : April 2023 📈 Recommendation To maximize engagement on social media (e.g.

B2C 124

B2C Price Promotion eCommerce 124

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. The same formats frequently benefit B2C companies as well. Leveraging Trends: Modern Digital Marketing Tips for Today’s Marketer Many B2B and B2C markets are either crowded or highly competitive. studies and white papers).

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Ariyh

OCTOBER 2, 2023

🎁 Free design toolkit : high-converting coupons and promotions Get your free UI toolkit of 40+ ready-to-use high-converting, customizable Figma designs. Built from Voucherify's deep expertise in promotions, it includes: Ready-made components Sales & cart page designs Coupon checkout views Get the template at no cost.

Product 84

Product eCommerce Retail Shoppers 84

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. The study was carried out on a large online retailer in 2015. positive reviews only) They were also 9.7%

Retail 99

Retail eCommerce B2C Price 99

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2C Tips and Tricks. B2C companies have the advantage of casting a wide net to consumers eager to spend during the holidays.

B2C 134

B2C Thought Leadership Retail Promotion 134

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Many of the promotions are tied to loyalty programs.

eCommerce 99

eCommerce Shoppers Retail Price 99

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

eCommerce 130

eCommerce Law Shipping Email Marketing 130

Ariyh

NOVEMBER 6, 2023

I want to celebrate this with a special issue next week, keep an eye out for it 🥳 Previous insight: Technical language hurts your sales (more insights here ) Use reassuring nudges, not pressuring ones to reduce product returns Channels : Ecommerce | Website | Retail | Promotions For : B2C. “Only 2 left, buy now!”)

Retail 57

Retail eCommerce Fashion Price 57

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. During the 1990-1991 recession, McDonald’s decreased its advertising and promotion budget, while Pizza Hut and Taco Bell did the complete opposite, according to Pathfind. B2C will feel it first. Return to in-person events.

B2C 92

B2C Health Marketing Marketers 92

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 133

Branding B2C Real Estate User-Generated 133

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! On the other hand…: Enhancing promotional effectiveness with haptic cues. Do Handwritten Notes Benefit Online Retailers?

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

NOVEMBER 20, 2023

Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C. instead of 13%). 🏢 Companies using this Companies don't appear to be using this.

Price 87

Price B2C eCommerce Retail 87

Martech

JULY 13, 2023

The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Discounts weren’t as dramatic this Prime Day as in some previous years and promotions. Retail Media Networks. A new force this year, retail media networks (RMNs) also contributed to Prime Day returns.

eCommerce 86

eCommerce Retail Shoppers Price 86

Ariyh

JULY 10, 2023

Amazon Prime is the most famous example of this, but online retailers from fashion to electronics to beauty products all offer this. Researchers analyzed ~175,000 orders from ~5,300 customers of a large Asian B2C retailer. ✋ Limitations The research is based on transaction data from an anonymous single Asian retailer.

Shipping 40

Shipping Non-Profit Retail B2C 40

Martech

JULY 14, 2022

The pandemic, along with supply chain and retail inventory challenges, have disrupted traditional consumer sales periods. For instance, in 2020, the Prime Day promotion was pushed back to October. July is officially back-to-school season for shoppers, and marketers who promoted these items saw a lift. Why we care.

Shoppers 117

Shoppers Retail Price Promotion 117

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. 🏢 Companies using this Few retailers seem to differentiate between the offers they show users on mobile vs desktop.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

JULY 24, 2023

Start off by optimizing your prices, with Ariyh’s Playbook of Pricing & Promotions (more playbooks coming soon!). Some large retailers already offer instant refunds: For many products, Amazon issues a refund as soon as a return request is initiated, giving customers 30 days to post the item. Not in Ecommerce?

Shipping 52

Shipping eCommerce Logistics Retail 52

Hootsuite

APRIL 29, 2020

EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday or Wednesday, 7:45 a.m., Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail E-commerce: Thursday, 4 p.m. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m.

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Neil Patel

JUNE 23, 2020

Lesson #3: Content Promotion. Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Just look at Amazon, they are bigger than any traditional retailer. Lesson #1: Amazon. Lesson #2: Sales Channels.

B2C 145

B2C SEO Marketing Marketers 145

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. Image: Cooler Screens. In-store network.

Shoppers 80

Shoppers Retail Energy Promotion 80

Ariyh

MAY 15, 2023

Previous insight: Boost conversions with more white space (more insights here ) One-click buy buttons boost sales without increasing returns Channels : Ecommerce | Customer experience | Website | Customer journey | UX | UI For : B2C. ✋ Limitations The research analyzed a single Asian retailer. Amazon.com Young-Hoon Park.

Retail 57

Retail eCommerce Shoppers Shipping 57

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. Moving Retail Online. When we think of ecommerce, the first thing that comes to mind is online retail. This could include online retailers or subscription services like Netflix.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Real Estate 90

Real Estate Retail eCommerce Advertising 90

Ariyh

JUNE 19, 2023

They’re promoting their new book. Previous insight: Disappearing content is more memorable (more insights here ) Headphones persuade better than speakers Channels : Audio Ads | Podcasts | Ads | Retail Stores For : B2C Research date : April 2022 📈 Recommendation Try to get your audio messages (e.g.

Retail 57

Retail B2C Price Advertising 57

Ariyh

JANUARY 15, 2024

Previous insight: No, women don’t prefer pretty products (more insights here ) People get annoyed and put off when shown the same ad creatives too many times Topics : Ads For : B2C. Researchers analyzed the effect of an established retailer’s ads on 5,000 people. already visited your website). . chance of being annoyed.

Retail 62

Retail Education Advertising Advertisers 62

Sprout Social

APRIL 15, 2020

Before you push forward with planned promotions or sales, think about how the current situation may have affected your audience. as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) providing factual, helpful information.

Retail 142

Retail Non-Profit Promotion Finance 142

Ariyh

APRIL 24, 2023

🏢 Companies using this In interviews, cart manufacturers and grocery retailer executives said they had never seen such carts on the market, and were surprised about their impact on sales. Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? for a phone call).

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Ariyh

AUGUST 21, 2023

Previous insight: Don’t misspell your brand name (more insights here ) Showing product likes increases sales in the evenings and weekends Channels : Social proof | Reviews | Ecommerce | Social media For : B2C. A randomized controlled field experiment. Journal of Business Research (July 2023) 🏫 Researchers Jörn Grahl.

eCommerce 90

eCommerce Price B2C Retail 90

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. This may make it seem like only B2C companies qualify. If you provide any services to companies, your B2C is likely eligible for Google My Business. But, this isn’t necessarily true.

SEO 141

SEO B2C Food Entertainment 141

Ariyh

JANUARY 8, 2024

Previous insight: When to use direct mail vs email marketing (more insights here ) Women prefer functional, high-quality products, over pretty designs Topics : Product | Ecommerce For : B2C Research date : September 2023 📈 Recommendation Refrain from focusing on making products prettier to market them to women (e.g.

Product 62

Product Direct Mail eCommerce Law 62

Content Marketing Institute

JUNE 15, 2018

A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content. interactivecontent Click To Tweet.

Content Marketing 98

Content Marketing Retail B2C Marketing 98

Martech

MAY 19, 2022

26% Top 150 retailers and restaurant chains have a dedicated loyalty app. 28% Retailers and restaurant chains send gifts, offers or discounts on special occasions 75% prefer instant discounts/redemptions. 16% Retailers and restaurant chains offer instant discount on purchases instead of reward points. 67% expect surprise gifts.

Shoppers 97

Shoppers Customer loyalty Retail Customer 97

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? Retailers will take a headless approach to commerce. “In As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”.

Transform 102

Transform eCommerce Shoppers Retail 102

Litmus

APRIL 15, 2022

This article originally appeared on Retail TouchPoints. It’s a missed opportunity for the retailer, whose email could have said, “We had this neat shirt but it’s out of stock — here are a few alternatives you might also like.”. Consumers appreciate engaging with email directly and not having to click on a link.

Place 70

Place Retail User-Generated Customer loyalty 70

Litmus

APRIL 29, 2022

If you’re a retailer and knowing your customer’s birthday is a key part of your promotional strategy, focus on how you can collect that data for as many customers as possible. At Litmus, we serve both B2C and B2B audiences. (And anticipate that it’s subject to change at any given time!).

Place 88

Place B2C Email Marketing Retail 88