Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertisers

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. Get the newsletter search marketers rely on. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” Processing.

B2C

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S.

Retail

Martech

OCTOBER 28, 2024

Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process over the next 12-36 months?

User-Generated

Martech

NOVEMBER 19, 2024

Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports.

Advertisers

Martech

OCTOBER 23, 2024

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration.

Advertisers

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care.

Management

Martech

APRIL 22, 2025

Google suggests the case is too focused on the past search market and not the rapid changes in AI. Limits on how Google can integrate its AI into its products could hamper its AI efforts and slow down American innovation at a critical time. The opening slides. United States & Co-Plaintiff States v.

Advertisers

Martech

OCTOBER 9, 2024

Department of Justice in its ongoing antitrust lawsuit over Google’s illegal search monopoly. Google today pushed back on “radical and sweeping proposals” from the U.S. These proposals are the latest developments in a lengthy and ongoing legal battle.

Advertisers

Martech

AUGUST 14, 2024

Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser.

Law

Martech

NOVEMBER 20, 2024

Google Maps enables local product inventory searches. Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Expanded buy now, pay later options. Expanded virtual card protections. Why we care.

Transform

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry.

Price

Backlinko

MARCH 25, 2025

For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. While there are many ways to monetize a digital marketing blog, SEJs strategy includes syndicated content opportunities and banner ads.

Real Estate

Martech

MARCH 11, 2025

Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.

User-Generated

Martech

DECEMBER 26, 2024

The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved.

Health

Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain.

Non-Profit

Martech

MAY 23, 2025

B2C: 8% B2B: 15% Why we care. Siege Media analyzed six months of Google Search Console data from 50 national websites (28 B2B, 22 B2C). But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers. As the report put it: The sky isnt falling.

B2C

Search Engine Land

JUNE 22, 2023

Our team at Eyeful Media has been actively testing the generative AI search environment. We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands. The most significant B2B and B2C SEO opportunity is an AI snapshot carousel position earned with subject matter expert content.

B2C

Search Engine Land

FEBRUARY 6, 2024

Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Either way, every savvy search marketer should double down on dedicating time and budget to measuring the true value of initiatives like: Retargeting (where users might have converted anyway). See terms.

Search Marketers

Duct Tape Marketing

OCTOBER 30, 2015

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing. While it is true that a lucrative market awaits you out there, let’s not overlook the local business opportunities you already have.

Search Marketers

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? It’s no longer optional.

B2C

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing

Search Engine Land

OCTOBER 19, 2023

If you’re feeling overwhelmed like the marketers in this survey, know you’re not alone. The speed of change we’ve seen this year in search marketing has been incredible and unlike any other year that I’ve seen covering this industry for 16 years. The search marketer’s generative AI survival guide.

B2C

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: So I see how this can aid B2C marketers, but what about B2B?

B2C

Martech

SEPTEMBER 24, 2021

Some of these cycles marketers already know from experience and the data confirms it. For instance, if you’re in B2B marketing, you’re not going to get much traction from campaigns on the weekends. “If Again, you can see that up and down jigsaw pattern, that’s our cyclicality. And this data allows us to forecast forward.”.

Analytics

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

Whitepaper

Martech

SEPTEMBER 17, 2021

But there could be even wider implications for search engines and search marketers if the moratorium were to actually take effect. Yes, AI does help search marketers, but Google’s unfettered and undisclosed use of it could potentially be contributing to this discrimination. The post Can AI threaten human rights?

B2C

Neil Patel

AUGUST 18, 2020

Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns. With different markets and trends, it’s essential to understand your industry’s specific ins and outs. Because people searching for transactional terms are more likely to spend money.

Non-Profit

Search Engine Land

DECEMBER 11, 2023

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! Understood? Answer: Understood.

Promotion

Search Engine Land

OCTOBER 25, 2023

Target keywords have lower search volume, are longer tail, and contain more industry-specific jargon relative to target keywords for business-to-consumer (B2C) companies. The sales cycle is much longer and harder to measure compared to B2C. “> “> “> “> “> “> Processing…Please wait.

SEO

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do.

Telemarketing

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Do B2B brands even qualify for local SEO? At your brand, ?

Search Marketers

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. Get the daily newsletter search marketers rely on.

B2C

Search Engine Land

APRIL 5, 2023

While we’ll never know all the reasons for this, it likely has to do with a few factors: Low search volume compared to B2C searches. Niche, industry-specific search terms that Google doesn’t understand. Ambiguity with B2C searches (e.g., “security solutions,” “renewable energy,” etc.).

B2C

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing

Marketing Insider Group

JULY 27, 2011

And it’s required to drive meaningful change within the organization and to be effective at generating marketing results that are important to the business. Search Marketing Pros: I continue to believe that SEO is the most important tool in any marketers arsenal. Serve the customer and you serve the business.

Transform