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YouTube has long been a go-to advertising platform for B2Cmarketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Many B2Bs bury their logo or brand name at the end of their videos. Cons It can be costly.
? ?. Though an astounding 86% of B2Cmarketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. Lowe’s puts significant resources into its videomarketing, which uses YouTube as its primary distribution vehicle.
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That’s where video testimonials come in. In general, testimonials show prospects the transformation that is possible with your offer. Video builds trust fast, making it an incredibly effective way to create connection, brand loyalty, and close deals quicker when customers contact support.
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In this Chief Marketer example , the page looks a little busy, but the Q&A stands out and is surrounded by multiple ways for someone to engage with the website: TIP: Plan to incorporate video into the Q&A to expand your content options and include a transcript for viewers to scan and search engines to index. Original research.
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