Martech

MAY 1, 2024

That’s where video testimonials come in. In general, testimonials show prospects the transformation that is possible with your offer. Video builds trust fast, making it an incredibly effective way to create connection, brand loyalty, and close deals quicker when customers contact support.

Customer 124

Customer Transform Email Marketing B2C 124

Martech

MAY 17, 2022

Track performance of videos, podcasts and themes. Provide data to feed attribution models and marketing automation and ABM strategies. Did we mention that B2B is looking more and more like B2C. That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. Why we care.

Whitepaper 98

Whitepaper B2C Branding Transform 98

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. We recognize that we’re marketing to people, not companies.

Transform 59

Transform B2C Food Direct Mail 59

Duct Tape Marketing

APRIL 13, 2017

That can be a promotional video, a short clip, an interesting script for your services, latest offers and discounts. You pay only if a user sees two seconds of playback in the timeline, unmutes the video or clicks to watch in full screen. LinkedIn has transformed from a teensy professional networking website to a world force platform.

User-Generated 72

User-Generated Transform Promotion Advertisers 72

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing 124

Video Marketing Marketing Strategy Transform B2C 124

Neil Patel

OCTOBER 13, 2021

Talk about your transformation: Businesses and people buy transformations, not features. Start your Q4 off strong and warm up your list with a strong email marketing strategy. Prioritize Video Content. Video marketing is here, and it’s disrupting the industry, but what makes it so successful?

Transform 142

Transform Price Shoppers Shipping 142

Content Marketing Institute

JUNE 20, 2018

In this Chief Marketer example , the page looks a little busy, but the Q&A stands out and is surrounded by multiple ways for someone to engage with the website: TIP: Plan to incorporate video into the Q&A to expand your content options and include a transcript for viewers to scan and search engines to index. Original research.

Transform 111

Transform B2C SEO Content Marketing 111

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers.

Branding 95

Branding Gen Z Education Transform 95