Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. The result?

Whitepaper

Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. The same principle applies to  digital marketing.

SEO

Backlinko

DECEMBER 6, 2024

It identifies drop-off points and guides customers to purchase. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. Your goal is to guide the most qualified prospects toward conversion.

Customer Journey

Backlinko

JULY 15, 2025

Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. They’re asking questions like “What is SEO software?” Even better?

Customer

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And you’ll be able to tell by the subject line if the guide I’m sharing is going to be useful to you.

SEO

Buffer Marketing

JANUARY 7, 2025

In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. The shift to AI-powered marketing has been dramatic.

Price

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 2. WhatsApp 3.

Branding

Backlinko

JANUARY 6, 2025

I’ve distilled this guide to the five most impactful growth strategies, including: Success metrics Real-world examples Requirements to execute Expected timeline and results Let’s start with the most important one. Want to know the most effective ecommerce growth strategy? Or products that are okay but never really get traction.

eCommerce

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

Buffer Marketing

FEBRUARY 6, 2025

This guide will share how. Here’s a step-by-step guide:  Step 1. If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) The social media site isn’t limited to younger users anymore. The latest U.S.

SEO

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones.

Transform

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. Step 1: Identify Your SEO Competitors If you want to find competitors keywords, focus on SEO competitors.

SEO

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Additionally, Google relies on the EU-U.S.

Analytics

Hubspot Marketing

JANUARY 24, 2025

The Importance of Keyword Mapping: SEO and Beyond How to Map Keywords: A Guide to Start Your Keyword Mapping Journey What is keyword mapping anyway? The Importance of Keyword Mapping: SEO and Beyond Of course, keyword mapping will help you maximize opportunities with search engines like Google.

SEO

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck.

SEO

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO

Hootsuite

JULY 26, 2024

Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 Social media competitor analysis tools should be a staple in every social manager’s toolbox. And to understand that context, you need competitive analysis tools. More of a visual learner? Clear data.

Analytics

Customers.ai

DECEMBER 4, 2024

Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list. when your sales team is pumped about all the new leads you identified but you’re just a chill guy.

CRM

Backlinko

MAY 12, 2025

In this guide, youll learn: What keyword stuffing looks like How it harms your SEO and credibility How to use keywords naturally to boost rankings and readability Lets start by examining how this tactic works and its rise to popularity. You might think that SEO keyword stuffing only happens in blog content or sales copy.

SEO

Animalz blog

OCTOBER 17, 2024

Preply is also an SEO juggernaut. These include location-focused pages such as “ English classes in NYC ,” knowledge level-based pages like “ English course for beginners ,” bottom-of-the-funnel SEO such as “ Guide to the best language learning apps of 2024 ,” and more.

SEO

Vertical Response

JULY 14, 2024

This guide covers everything from understanding your audience to mastering SEO and creating great content. Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Want to get more visitors without paying for ads?

SEO

Backlinko

MAY 14, 2025

In this guide, Ill break down what makes a title tag work. Its also your one shot at convincing a reader to choose your content over everyone else’s. A subtle tweak to the title tag can make all the difference. But, why did that second title tag work better? And how can you get the same results? But simply ranking isnt enough.

SEO

Buffer Marketing

JULY 31, 2024

💡 If you’re new to this concept, first read our essential guide to content curation. 💡 If you’re new to this concept, first read our essential guide to content curation. But where do you even find content to curate ? It’s the difference between a retweet and a quote tweet.

User-Generated

Exposure Ninja

APRIL 7, 2025

” This guide breaks down why , covering the pros, cons, and costs of each platform. So, your business is ready to go online and join the 1.1 billion websites worldwide. But before you can add your business to this global digital arena, you need to choose the right website platform. Let’s look at the pros, cons, and costs.

eCommerce

Backlinko

JUNE 12, 2025

That’s the promise of programmatic SEO. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. What Is Programmatic SEO? With programmatic SEO, you automate page creation based on patterns in search behavior.

SEO

Backlinko

FEBRUARY 27, 2025

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. This is where you can add specialized tools for needs like local SEO and social media management. This is enough for beginners and owners of smaller sites.

Price

Hootsuite

JULY 15, 2025

In this guide, I’m sharing the best ChatGPT alternatives to power up your marketing workflow. In this guide, I’m sharing the best ChatGPT alternatives to power up your marketing workflow. AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. It’s no longer just a nice-to-have.

SEO

SMA Marketing

JULY 17, 2025

AI Summary: This post covers the basics of competitive SEO research and compares three tools—Ahrefs, SEMrush, and SE Ranking. Competitive research is a critical part of any SEO strategy. In this video, we will be doing a beginner’s guide to competitive research for SEO in the age of AI.

SEO

Backlinko

JUNE 23, 2025

Including a beginner’s guide, link-building strategies, and even a free backlink checker tool. In this guide, I’ll teach you how to do the same. Continually coming up with fresh, relevant content ideas isn’t easy. But you might be overlooking something important: related content. And all you have to do is start typing.

User-Generated

Hubspot Marketing

JANUARY 21, 2025

I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. You can check out our beginners guide to keyword research , but here are the main elements to keep in mind: Relevance: Your content will only rank for a keyword if it meets the searchers needs.

User-Generated

Backlinko

MARCH 26, 2025

I researched and tested the best ORM tools available. And found the top five thatll make your life easier. mo for Pro) Mention Tracking brand mentions across social media and news platforms Starts at $49 per month; 14-day free trial available 1. This tool stands out by tracking more than social media and news platforms.

PR

Marketing Insider Group

JULY 14, 2025

Content audits help improve SEO, engagement, and lead generation. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. A blog content audit helps clean up what you’ve already created. What Is a Blog Content Audit?

SEO

Martech

FEBRUARY 10, 2025

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated.

SEO

Hubspot Marketing

JANUARY 28, 2025

P.S. This guide is packed with tips for seasoned pros and beginners alike. I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Influencers?

Non-Profit

Backlinko

FEBRUARY 10, 2025

Thats high-value SEO traffic it can funnel to its product pages. Because it focuses on what actually works: Super-actionable content that helps its readers crush their fitness goals Eye-catching visuals that make you stop scrolling And it does all this while staying SEO-friendly. Its a 4,000-word guide that goes deep.

eCommerce