Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Sandra Guy , Sunday Sitdown personality profile reporter, Chicago Sun-Times “ My editors closely watch the number of my Twitter and Facebook followers, my Klout ranking and the numbers of clicks, tweets, re-tweets, Facebook likes and LinkedIn shares each of my stories receives.

PR 106

PR SEO CMO Energy 106

Search Engine Land

NOVEMBER 15, 2023

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This content can come from forum posts, social media posts, blog posts, or other web pages. Hidden gems. How does it work.

Promotion 143

Promotion Product SEO 143

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. You often see this code when you're in the "back end" of your blog post. But wait a second. And what is HTML?

User-Generated 96

User-Generated Place Management Customer 96

Buffer Marketing

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts. 

Communications 107

Communications Price Management Branding 107

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. So, take a moment.

Transform 97

Transform Entertainment Analytics Content Marketing 97

Search Engine Land

MARCH 20, 2024

Consider making a central repository of copy ideas, even if it’s just a shared spreadsheet you can all edit. Share results and how the findings can impact each channel. Blog content is great for Demand Gen campaigns on Google Ads. They’re both targeting the Google SERPs, but one pays for each click and one doesn’t.

Marketing 100

Marketing Marketers eCommerce SEO 100

Hubspot Marketing

MAY 16, 2023

To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of platforms within each category, and the pros and cons that each type might present. Like Facebook, you can also post content like photos or videos.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MAY 1, 2024

In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. Pro tip: If you want to grow your network online, commit to regularly posting updates on social media. To be honest, it was overwhelming. What are professional goals?

Management 109

Management Promotion Thought Leadership Education 109

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. The best blog articles show the faces of the author and contributors. We don’t share content that is promotional, such as ads and service pages. Your blog is not assigned reading.

PR 127

PR SEO Place Promotion 127

Buffer Marketing

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Plus, by sharing our own systems transparently (like in this post!), For our Content team, in particular, we’re four people spread out across three timezones.

SEO 104

SEO Management Place Customer 104

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? How often should you post a blog for a company vs. an individual?

Thought Leadership 112

Thought Leadership Real Estate SEO Content Marketing 112

Search Engine Land

JANUARY 30, 2024

update clients with latest industry-related news/trends (sharing links to reliable sources) 2. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Include a CTA to either a service page or related blog posts.

SEO 98

SEO Education Promotion User-Generated 98

Hubspot Marketing

MARCH 19, 2024

View this post on Instagram A post shared by Kat: Chief Excel Officer (@miss.excel) If you plan to leverage short-form content in the next year, read up on the latest trends and tips from experts in the video space to get inspiration for your strategy. Make it easy to buy from you online. Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

SocialPilot

FEBRUARY 9, 2024

They have paved the way for the novices by sharing their knowledge and experiences at large. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building. His post covers everything from Facebook ads to internet marketing. But thankfully, marketing isn’t a lonely ride.

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Hubspot Marketing

OCTOBER 31, 2023

Read this blog post to know what a “good” clickthrough rate is , according to industry benchmarks. Read this blog post to learn more about hard and soft bounces. Read this blog post for tips on getting people to forward your emails. In other words, total revenue is divided by real spend.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. In this updated post, I’ll explain why the library model is still powerful — and why it’s often no longer enough on its own. The Animalz blog is a good example. John’s response?

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Search Engine Land

JUNE 11, 2023

Searchers can filter their search results to show results to see videos, blogs and forums. These searchers are able to see answers from people who are sharing their own personal perspectives and these answers are provided in a user interface that is more friendly and consumable to the younger searcher.

SEO 137

SEO 137

Hubspot Marketing

DECEMBER 26, 2023

Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation. Website/Blog/SEO Blogging not only drives more traffic to your website but can also become a major source for lead generation down the road.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

OCTOBER 12, 2023

Is it a blogging platform? You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. This makes it a solid choice for anyone who wants to start blogging. Many writers go for years without sharing their writing.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Search Engine Land

APRIL 15, 2024

This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. These mentions require more sophisticated tracking methods but offer valuable insights into the broader brand landscape and still impact share-of-search.

Branding 106

Branding Manufacturing Real Estate PR 106

Welcome Software

APRIL 16, 2024

Here I'll take you through the process we used to create new editorial guidelines; things that worked well and tackle some of the challenges that come with any good multi - stakeholder project, share some examples and leave you with a template you can use to set your own content standards. What are editorial guidelines? So off we went.

Transform 98

Transform Place Communications SEO 98

Hubspot Marketing

APRIL 28, 2023

The best place for a lead generation CTAs is on blog. Specifically, you should add a CTA at the end of the blog post, in the sidebar, and as a floating banner in the corner. You need to entice your homepage viewers to click on individual posts by featuring the first few paragraphs of your content followed by a "read more" CTA.

Promotion 139

Promotion Place Product Customer 139

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts.

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Photo and image sharing. Video sharing. Audio sharing. Live streaming.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Buffer Marketing

APRIL 11, 2024

Which emails, social posts, or web pages are people viewing and interacting with? What’s your most popular newsletter or blog? Social media platform analytics (varies): How many new followers you have, and which posts they like most. Page & Post Engagements went up 585% on Facebook. Rev (from $0.25/minute):

Energy 113

Energy Marketing Marketers Direct Mail 113

Rock Content

FEBRUARY 21, 2024

So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. Picture it as a peek behind the curtain of your company, where your employees become the storytellers, sharing their experiences organically. Let your employees spill the beans.

Transform 78

Transform User-Generated Branding Education 78

Hubspot Marketing

APRIL 2, 2024

That’s the purpose of this blog post. 7) Remove sidebars The sidebar has been an especially popular web design trend for the last ten years, especially on blogs. Many companies are finding that when they remove sidebars from their blogs, it encourages reader attention to the article and the call to action at the end.

Fashion 98

Fashion Place Promotion Management 98

SocialPilot

JANUARY 31, 2024

This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. Salesforce invited not only numerous influencers but businesses too to be keynote speakers, share ideas, and discuss digital transformations and insights on CRM.

Influencer Marketing 87

Influencer Marketing User-Generated Education CRM 87

Sprout Social

OCTOBER 11, 2022

Share educational resources that will inform, engage and spark conversation. Share-worthy educational resources include in-house and third-party: Blog posts. Social media posts. Share content that gives people an inside look at working at your company. Data reports. Templates and tools. Case studies.

Thought Leadership 130

Thought Leadership Education Communications User-Generated 130

SocialPilot

JANUARY 21, 2024

A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. The simple hack is to add a CTA that creates a sense of urgency in them.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Neil Patel

MARCH 22, 2021

Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get some social shares. Just take a look at one of my first blog posts that I wrote on August 31, 2005. I didn’t really provide anything actionable in the post.

SEO 145

SEO Thought Leadership eCommerce Content Marketing 145

Hubspot Marketing

NOVEMBER 14, 2023

If you need to create content, whether it's an email, a landing page, a blog post, or a social post, you can tell the software the audience you’re writing to, the message you want to communicate, the length, and the tone you’d like to convey. In return, I received a list of blog post ideas I can pursue.

Price 100

Price User-Generated Marketing Marketers 100

Hootsuite

JANUARY 18, 2024

On a totally unrelated note: if you read to the end of this blog, you’ll get a recommendation for a hashtag AI tool that can predict the tags your audience will respond to! Don’t hide your content in your Reels tab Once you share your video, it will automatically be stored in a separate Reels tab on your profile. Looking at you, Trish!

SEO 92

SEO User-Generated Entertainment Analytics 92

Scoop.it!

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. We will start by defining content curation and sharing a few examples so you can see how it works. Curating this list will lead to people sticking around and reading the full post.

User-Generated 82

User-Generated Analytics Email Marketing Branding 82

Hubspot Marketing

OCTOBER 31, 2023

Create Blog Outlines and Edit Drafts Using ChatGPT to make outlines for blog content is another great way to fast-track your marketing workflows. You can ask the tool to pinpoint errors and share language suggestions based on your defined tone of voice. You can convert: A blog post into a shorter copy for social media.

User-Generated 113

User-Generated Education Market Research Customer 113

Sachs Marketing Group

MAY 1, 2024

These ads can focus on promoting special events, sharing educational content, or highlighting the availability of new services like online therapy sessions. Share Personal Stories Sharing personal stories can profoundly impact Mental Health Awareness Month campaigns.

Health 52

Health Transform Education Marketing 52