blog 10-leadership-values-from-cmos 
Adobe Experience Cloud Blog
MARCH 23, 2018
Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. That big discrepancy suggests a gap in value placed on the disciplines. CMOs and their teams. The CMO job description has also undergone massive change in recent years.
Adobe Experience Cloud Blog
OCTOBER 9, 2018
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Given this information, perhaps the limited incumbency of CMOs isn’t that surprising.
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Duct Tape Marketing
MAY 1, 2024
How To Tell Data-Driven Stories: Crafting Compelling Narratives from Original Research written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. 04:35] Do you believe that sharing data builds thought leadership? [06:00]
Marketing Insider Group
NOVEMBER 28, 2022
Marketing suffers from a poor job of branding. Many CMOs still measure their success based on the size of their budget, and the awareness of their brand. But executives in most organizations are demanding more from us. This was the title of a presentation I was giving about 10 years ago. Marketing has a marketing problem.
Marketing Insider Group
DECEMBER 29, 2020
While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. 73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Start with your value system, which drives your business.
Hootsuite
AUGUST 25, 2021
Social marketers are the CMOs of the future. While we’re still a ways off from that reality, social media management has gone from a fledgling title bestowed on interns and new grads to a profession worthy of its own seat at the marketing leadership table. to 23.2% , according to The CMO Survey. Download them now.
Digital Marketer
MARCH 6, 2023
In marketing, there are the tacticians who are directly affected: Content writers : If you’ve ever used a resource like WriterAccess to get blogs or articles created, you might have paid $0.1 That said, I think the art of copywriting is safe from the robots, for now. Fractional CMOs Solve Bigger Problems. 20% of the market?
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