Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Pipeline value? Prioritizing the right digital marketing KPIs.

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Search Engine Land

APRIL 17, 2023

The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content.

Education 101

Education Entertainment Branding SEO 101

Rock Content

OCTOBER 26, 2020

Conversion is an essential part of Digital Marketing. No matter the size of your business or your niche, CRO can help you dramatically increase your marketing ROI. No matter the size of your business or your niche, CRO can help you dramatically increase your marketing ROI. The 5 mistakes even experts make The best CRO tools.

User-Generated 126

User-Generated Transform Product Digital Marketing 126

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Unbounce

OCTOBER 20, 2023

39 minute read This landing page optimization guide was originally written by Oli Gardner (the original landing page opinion-haver) way back in 2009, but much of it is just as true today as it was then. More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Pipeline value? Prioritizing the right digital marketing KPIs.

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand.

Branding 93

Branding B2C Promotion Thought Leadership 93

Avinash Kaushik

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. This blog post was originally published as an edition of my newsletter TMAI Premium. It truly is the bee's knees. People have become Gurus hawking it.

Analytics 72

Analytics PR CMO eCommerce 72

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. finding better ways to repurpose content (57%).

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Marketing Insider Group

OCTOBER 16, 2021

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. If someone sold you something that was an amazing value and changed your life for the better, would you be mad? Marketing isn’t sales. People hate ads. Who wants to be sold to? Obviously not.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. If someone sold you something that was an amazing value and changed your life for the better, would you be mad? Marketing isn’t sales. People hate ads. Who wants to be sold to? Obviously not.

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

FEBRUARY 5, 2020

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. Lose your fear of the spend – leverage money and time to build value. Quick Takeaways: Lose the fear of making hard decisions. Just do it.

CMO 105

CMO Transform Customer loyalty Marketing Strategy 105

Moz

DECEMBER 7, 2020

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. It comes with the job.

SEO 57

SEO Digital Marketing Product Communications 57

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. Let’s get into a few ways employee social media training can empower staff and put brands at ease. To truly harness the power of social, it must be used org-wide. Think: posting anxiety or brand risk.

Branding 113

Branding Copywriting PR Market Trends 113

Adobe Experience Cloud Blog

MARCH 26, 2019

Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen told a record 17,000 attendees at Summit, in Las Vegas. We didn’t have a direct customer relationship to understand which features would add the most value. Inside Adobe’s Digital Transformation.

Transform 133

Transform Customer Branding Finance 133

Hootsuite

DECEMBER 4, 2019

The Washington Post is using TikTok in ways that are fun and surprising. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. But fresh, quality content that attracts users’ attention and keeps them informed is important. Live videos.

Branding 145

Branding Finance User-Generated Food 145