Orbit Media Studios

NOVEMBER 29, 2022

They are both key channels for content marketers. They’re both inbound traffic sources. What is social media marketing? This post will help you answer the search vs. social question for yourself, decide which content to promote in which channel, how to spend your time and where to set your expectations. Different context.

SEO 143

SEO User-Generated Analytics Promotion 143

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. Table of Contents What is a SaaS marketing plan?

Marketing Plan 104

Marketing Plan Gen Z User-Generated Price 104

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Jeff Bullas

FEBRUARY 19, 2023

What is SEO in digital marketing? Why do you need SEO? Search engine optimization (SEO) is what you do to increase the traffic to your website from organic search results on platforms such as Google and Bing. This code is normally generated by the service you are using to measure website traffic.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

CRM 110

CRM Inbound Marketing Customer Journey Marketing 110

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. How long should my marketing resume be?

Management 145

Management Marketing Marketers Inbound Marketing 145

Hubspot Marketing

JANUARY 13, 2023

You finally sit down for dinner at the end of a long day. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Marketing Qualified Lead (MQL). We’ve all been there.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. Fast forward to 2024, people are at work. Educate your audience.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey!

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Neil Patel

JANUARY 21, 2021

I wish I could tell you there’s a magic button that ranks your site #1 without fail. While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP). But luckily, you don’t have to. Top Google rankings are a pinnacle of online business success. 78 percent of clicks.

SEO 145

SEO User-Generated Analytics Health 145

Scoop.it!

OCTOBER 25, 2022

70% of online marketers recommend SEO over PPC (pay per click) for boosting sales. But to measure to what extent SEO is getting your business to the top of a Google search, you need to evaluate its performance. Why Should You Be Consistent in Improving the SEO Value of Your Content? What Is SEO Value? Image Source.

SEO 59

SEO Branding Communications Customer 59

Hubspot Marketing

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.

SEO 145

SEO Management Analytics Digital Marketing 145

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A playbook does exactly this.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Marketing Department Structure.

Inbound Marketing 122

Inbound Marketing SEO Transform Communications 122

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. But content marketing remains challenging.

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B2C eBook Analytics Promotion 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Graphic source: Keap report.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hootsuite

MARCH 31, 2020

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Learn more : A/B Testing on Social Media: How to Do it with Tools You Already Have.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. Let's dive into our list of top tools to stay organized and on top of your game.

Price 145

Price Social Media Marketing User-Generated Management 145

Lynton Web

JUNE 8, 2023

You wouldn’t drive a sedan with three wheels, so why keep adding to a severely underperforming blog? Most often, it’s because you may not realize which of your content is driving results, which isn’t, and where your gaps lie. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Hubspot Marketing

JUNE 25, 2019

If you're shopping around for the best application to support your ecommerce business, you might be overwhelmed by the number of tools to choose from in 2019. Here, we're going to show you some of our favorite ecommerce software for 2019, and help you decide which ones can help your organization grow better. BigCommerce.

eCommerce 128

eCommerce Transform Price Retail 128

Backlinko

MARCH 24, 2023

In this post, I’ll show you EXACTLY how to get higher rankings in Google. In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”: And “link building tools”: So if you want to rank higher in Google in 2023 and beyond, you’ll love this new guide. That’s because you can optimize your page in about 2 minutes.

SEO 91

SEO Inbound Marketing Analytics User-Generated 91

Neil Patel

JANUARY 6, 2021

With so many SEO techniques , it’s become almost impossible to determine which ones to stick to and which you can safely ignore. Should you devote your time and energy to on-page SEO ? How can you write a title tag to drive your rankings with search engines? Should you devote your time and energy to on-page SEO ?

SEO 145

SEO User-Generated B2C Analytics 145

Rock Content

SEPTEMBER 20, 2023

It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Explore the Go-to-Market strategy concept. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? Entering a new market with an existing product.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

Hubspot Marketing

APRIL 2, 2024

This year, business leaders expected sharper dips as more consumers finally unplugged. Aside from this, they were also dealing with frequent HR requests from employees who'd been waiting months to take vacations or change companies entirely. Then, we compared their summer results to pre-pandemic benchmarks from the summer of 2019.

Manufacturing 101

Manufacturing Communications Health Analytics 101

Hootsuite

MAY 25, 2023

you know that advertising is a key part of the business. But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.

Real Estate 96

Real Estate User-Generated Social Media Marketing Inbound Marketing 96

Neil Patel

NOVEMBER 4, 2020

Google Chrome has gobbled up a substantial market share. As per Stats Counter , Google Chrome has more than 66% of the total market share. As per Stats Counter , Google Chrome has more than 66% of the total market share. I assume many of you are also Google Chrome fans. But it need not be that way.

SEO 145

SEO User-Generated PR Analytics 145

Backlinko

AUGUST 16, 2023

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. In this guide, I’m going to take you through all of SpyFu’s features. I’ll show you how to use them and discuss their benefits for your SEO and PPC efforts.

SEO 63

SEO User-Generated Advertising Advertisers 63

Orbit Media Studios

APRIL 10, 2024

What if you lose your rankings in Google?? As long as you follow best practices, you can expect a minimal impact. You may even improve your rankings. But if you depend on search engines for traffic, these are the extra steps you can take to preserve your rankings in Google. By Andy Crestodina Nervous?

SEO 108

SEO Analytics Place CMO 108

Unbounce

OCTOBER 20, 2023

When he’s not tap-tappin’ on his keyboard, you might catch him out on the slopes, poking around fantasy hockey forums, or on a low-key adventure with his very-good-boy, Benson. More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. You’re welcome.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Neil Patel

APRIL 2, 2023

What comes to mind when you think about creating a “good” link profile? There is a lot of information on this subject, including steps you can take today to improve your link profile and boost your rankings. However, there’s something else you need to do: Examine your link profile. If so, this post is for you.

SEO 86

SEO User-Generated Analytics Health 86

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. That’s why you need a demand generation strategy. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Neil Patel

OCTOBER 25, 2021

Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue.

CRM 131

CRM User-Generated Digital Marketing Management 131

Hubspot Marketing

JULY 7, 2022

You want to know how to calculate website traffic. Your website traffic data can help you see how you're doing. Measuring web traffic can help you build realistic goals and strategies that lead to increased revenue for your business. Before You Start Collecting Web Traffic Data. Making sure your site works? Time on-page.

Analytics 80

Analytics Key Performance Indicator User-Generated Price 80

Orbit Media Studios

JANUARY 31, 2023

It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. No need to shout. It has a lot of jobs to do.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

Neil Patel

APRIL 13, 2021

When you think of SEO, you probably think of Google. But if you tap into other search engines, you can boost your search presence and conversions. But if you tap into other search engines, you can boost your search presence and conversions. Not as big, no. Not as popular. Step #3: Review Keyword Results.

SEO 145

SEO User-Generated Food Analytics 145