Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Storage example for AI-powered search ads. Advanced Gemini AI models were announced in February. Image: Google.

Advertising 109

Advertising Advertisers User-Generated Retail 109

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 121

Transform User-Generated Marketing Marketers 121

Rock Content

MAY 21, 2024

On May 14th, during its annual Google I/O conference — and just one day after OpenAI unveiled ChatGPT-4o to the world on May 13, 2024—Google introduced AI Overviews, an enhancement of what was previously known as the Search Generative Experience (SGE). The implications for search behavior, content strategy, and digital marketing are profound.

Transform 96

Transform User-Generated Content Placement SEO 96

Hubspot Marketing

APRIL 18, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever.

Transform 119

Transform Social Media Marketing User-Generated Management 119

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial.

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Copywriting User-Generated Influencer Marketing Marketing 130

Buffer Marketing

APRIL 29, 2024

The use of AI to generate weird and wonderful imagery is definitely my favorite application of the cutting-edge tech. By now, we all know that AI image generators can come up with all sorts of fantastical, eclectic imagery. Here are my favorite AI image generators and how they stack up with one prompt in particular. DALL-E 3 4.

User-Generated 113

User-Generated Gen Z Price Marketing 113

Hubspot Marketing

MAY 27, 2024

Most marketers say it consistently delivers a better ROI than any other social media platform. So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts. I bet you may feel the same way if you’re new to Facebook marketing.

Gen Z 125

Gen Z Customer Journey Advertising Advertisers 125

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

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Price User-Generated Education eBook 131

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

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Influencer Marketing User-Generated Marketing Marketers 128

Rock Content

MAY 9, 2024

This new AI-driven feature, part of Search Labs, combines information from multiple sources to give detailed answers directly on the search results page, reducing the need for users to click on links. SGE appears at the top of the search results page with AI-generated answers to your query. What Is Google SGE? decline in clicks.

Health 88

Health User-Generated Finance Advertising 88

Search Engine Land

OCTOBER 24, 2023

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Blog posts are the most prevalent content type in the top 10 positions of Google Search, excluding home pages, according to a study by enterprise SEO platform BrightEdge. Blog posts appear: 511 times in the top 3 (8%).

Real Estate 127

Real Estate Manufacturing Retail Education 127

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. It all starts with leveraging what humans still deliver better than AI: original ideas. Why it matters : AI chatbots are increasingly sourcing information from recognized experts.

Transform 126

Transform SEO Thought Leadership User-Generated 126

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content?

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User-Generated SEO Thought Leadership Place 112

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Search Engine Land

OCTOBER 6, 2023

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a blog post and forget about it.

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User-Generated SEO Analytics Digital Marketing 118

Buffer Marketing

MAY 14, 2024

  But thanks to the ever-growing list of AI video tools, you don’t have to.  These days, you can use AI to write scripts, edit videos, generate clips, and even talk to the camera for you.     ⚡ Looking for more AI help? The best part? You can use most of these for free.  per month.

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Price User-Generated Marketing Marketers 97

Search Engine Land

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. a correct answer to a question). In other words, it ‘hallucinates’ the response.” There is no knowledge of truth there.”

Transform 101

Transform User-Generated Branding Marketing 101

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Innovative Blog Posts Your blog isn’t just a play for search engine optimization (SEO).

Content Marketing 86

Content Marketing User-Generated Marketing Marketers 86

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing.

Whitepaper 131

Whitepaper eBook User-Generated Marketing 131

Businesses Grow

NOVEMBER 20, 2023

But what about a blog post, or a YouTube video, or a podcast episode? And it gets worse … AI and LinkedIn do not play well together My friend Dr. Karine Abbou is studying the impact of AI on search more closely than anyone I know. OK, I’ve had enough of this. No content on a website. Just LinkedIn. No, no, no.

SEO 133

SEO Branding Place Education 133

Search Engine Land

MARCH 5, 2024

Some of this is AI, and that’s OK.” ” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper posts – two effective content formats that, done well, can earn prominent positions in search results pages and drive traffic. .” I’m helpful.

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SEO User-Generated Price Product 98

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Transform 101

Transform Education Marketing Marketers 101

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. a correct answer to a question). In other words, it ‘hallucinates’ the response.” There is no knowledge of truth there.”

Transform 101

Transform User-Generated Branding Marketing 101

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences.

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Branding Transform User-Generated SEO 112

Martech

MAY 9, 2024

Kim Davis And now, here are this week’s AI-powered martech releases and news. Wix.com’s AI Portfolio Creator lets users create and showcase an online professional portfolio. Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool.

Transform 90

Transform User-Generated Branding Customer 90

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. If you're short on time, jump to the topic you need.

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Whitepaper Transform Promotion Marketing 135

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. Not only can these nifty AI apps and tools help you boost productivity by organizing your time and tasks better, but they can also use machine learning to do some of those time-consuming or repetitive tasks for you.

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Product Price User-Generated Social Media Marketing 109

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? To answer this question, I spoke to several content creators who use AI.

Marketing 142

Marketing Marketers SEO Place 142

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. That means blog posts, articles, social media posts, website copy, etc. 12 Content Writing Tips 1.

Health 114

Health Entertainment SEO eBook 114

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This represented Year 14 of the {grow} blog, and I think it was one of the strongest years ever. Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts. Am I right?

Gen Z 108

Gen Z Education Marketing Strategy Branding 108

Hubspot Marketing

JUNE 5, 2023

AI has undoubtedly upended the way professionals across the organization work. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

Marketing Plan 130

Marketing Plan SEO Management Product 130

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy. And it’s not just written content flooding the market. Is there hope?

Education 139

Education Content Marketing Branding Place 139

Hubspot Marketing

MAY 15, 2023

AI is poised to completely revolutionize the ways in which we work, interact, and even play. I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model.

Retail 123

Retail Thought Leadership Copywriting Management 123

Rock Content

FEBRUARY 15, 2024

AI is part of a changing digital world. As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. Today, 73 percent of marketers use AI in some way.

Transform 87

Transform User-Generated Education Health 87

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. But we don’t know that.

Law 107

Law User-Generated Promotion Branding 107

Hubspot Marketing

MAY 2, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. But what's even more interesting is that we're also in the early days of AI-generated audio content. But what does AI-created audio mean for the future of audio content? Let's get into it.

Transform 105

Transform User-Generated Advertising Advertisers 105

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. Besides, it’s not how content marketers are using AI today. Of course, there are many paid AI tools that help with content marketing. Probably someone is launching an AI strategy generator later today. So start with the audience.

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Thought Leadership Content Marketing PR CMO 113