Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

Key Performance Indicator

Hubspot Marketing

OCTOBER 31, 2024

And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. Revamp your hiring strategy. Let’s dive in.

Logistics

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. These changes allow us to focus more on creativity, strategy and experimentation while AI takes care of the heavy lifting. Email: Business email address Sign me up! Processing. Recent U.S.

Transform

Hubspot Marketing

OCTOBER 21, 2024

A marketing plan is a foundational piece of any marketing strategy. Don’t get me wrong — plagiarism, bias, data insecurity, and poor quality are all concerns when generating content with AI. How to Create a Marketing Plan with AI I tested two AI tools and approaches for creating a marketing plan : a chatbot and a generator.

Marketing Plan

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert.

SEO

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Table of Contents What is the B2B marketing funnel? B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel?

Transform

Hubspot Marketing

JUNE 30, 2025

And to do so, you need a social media manager who not only knows social media platforms like they know the alphabet, but who also knows how to develop strategies specific to various social networks, track the right metrics, and integrate the best tools and practices on those platforms. Do you know what it takes to grow an online community?

Management

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. Table of Contents Why use AI tools for B2B marketing? Best AI Tools for B2B Marketing Why use AI tools for B2B marketing? Okay, let’s get into it.

User-Generated

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices.

Thought Leadership

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Together, they keep your blog dynamic.

Thought Leadership

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. This post explains how to build a LinkedIn content marketing strategy from scratch. Having a LinkedIn presence is an expectation for B2B brands.

Marketing Strategy

Buffer Marketing

JANUARY 7, 2025

They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Paid plans start at $15/month.

Price

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. This collaboration transformed our strategy. Ill share the strategies and metrics that helped us turn things around in this post. Table of Contents What is B2B SaaS marketing? Effective SaaS marketing goes beyond generating leads.

Customer Acquisition

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Today, only certain keyphrases lead to clicks.

SEO

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. We see it a lot.

Transform

Orbit Media Studios

JANUARY 8, 2025

Some are internal validation that you generate yourself; others external validation and come from third parties. B2B service providers get reviewed on Google, G2, Clutch, Trustpilot, Capterra and Glassdoor. Often in B2B, your website visitor isnt the only decision maker. Pitch a guest post to a blog that your prospects trust.

Copywriting

Vertical Response

NOVEMBER 10, 2024

Under-emailing Risks Under-emailing can lead to lower brand visibility and lost engagement opportunities. Over-emailing Pitfalls Over-emailing is a major concern for email marketers because it can lead to negative perceptions and disengagement from subscribers. B2B emails are suggested to be sent no more than twice per month.

B2C

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. ’ Audience: B2B tech marketers. Creating content is easy, creating good content takes work.

Whitepaper

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog. 

Thought Leadership

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. This builds trust and positions you as an expert even before they land on your blog.

Marketing Strategy

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing

Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client.

Whitepaper

Exposure Ninja

AUGUST 12, 2024

Good B2B web design is about creating a website that looks nice. Great B2B web design is about creating a website that looks nice and generates quality leads for your business. Conversion Rate Optimisation (CRO) The main goal of any B2B website should be to convert visitors into leads and, ultimately, into customers.

User-Generated

Vertical Response

JULY 7, 2024

If your brand thrives on visuals and targets a younger demographic, Instagram is a must-have in your social media strategy. LinkedIn – Networking and B2B Marketing LinkedIn stands out as the premier platform for networking and B2B marketing. Content on LinkedIn ranges from text posts to images and videos.

Gen Z

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. Many businesses still treat these two core strategies as separate, often leading to inefficiencies, missed opportunities and a lower ROI. Demand generation drives action. It’s a tricky balance.

Branding

Welcome Software

NOVEMBER 11, 2024

Andy and Brian highlight in their 2024 State of B2B E-Commerce report that B2B buyers are the epitome of efficiency. This level of customization makes the sales process more efficient and satisfying for the customer, leading to higher loyalty. AI implementation strategies for B2B organizations Can AI solve all your problems?

Transform

Martech

MARCH 25, 2025

Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. However, this is the biggest issue I see with email newsletters both in my inbox and in my work with new clients, especially those in B2B. Editorial content provides value simply by being read without requiring a purchase.

Whitepaper

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Table of Contents What is B2B ecommerce? There are several reasons for this.

eCommerce

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. This helps me write targeted, effective descriptions of my strategies.

Marketing Plan

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. Throughout this process, we consistently discuss the “garbage-in/garbage-out” problem and strategies for improving data hygiene. AI wont deliver ROI without proper data.

CRM

Duct Tape Marketing

AUGUST 3, 2024

Weekend Favs August 3rd written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. FlowChat : a tool for managing social media conversations and leads, automating outreach, and enhancing engagement across platforms.

Management

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That's where lead scoring comes in. Why is lead scoring important?

Logistics

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers

Sprout Social

JUNE 5, 2025

Building on the foundational insights shared in our organic social media ROI toolkit , were diving into tactical strategies for measuring the value of your social media efforts. Before we begin The strategies and frameworks discussed here are expanded upon in Sprout Social’s Social Media ROI Toolkit.

Thought Leadership