Neil Patel

MAY 18, 2021

Your website can be your strongest sales asset or your weakest link. As competition online grows, CRO programs are becoming increasingly important. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. What Is a CRO Program? Why Are CRO Programs Important?

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Neil Patel

AUGUST 28, 2020

Hiring SEO agencies is like boarding that airplane – each one could be great at flying your site’s organic ranking somewhere. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? Well, then, keep reading. First things first, why do you need an SEO agency?

SEO 144

SEO eCommerce Thought Leadership Communications 144

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? AI is not taking over SEO. How is THAT?

SEO 97

SEO PR Thought Leadership Education 97

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Duct Tape Marketing

SEPTEMBER 13, 2023

By answering key questions about the book’s purpose, target audience, and desired outcomes, aspiring authors can ensure that their book serves as a valuable asset for years to come. Honorée emphasizes the need to start with clear goals and intentions, asking what you want the book to accomplish for you and your business.

Automobile 66

Automobile Transform Law Place 66

Hubspot Marketing

MAY 24, 2023

It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. If you can get on the other side, however, you may be on your way to becoming one of the most trusted brands by consumers. Here are the best tips to remember if you want to be an empathetic marketer.

Marketing 128

Marketing Marketers Entertainment Education 128

Neil Patel

SEPTEMBER 1, 2020

In the past, you could hire any Tom and Harry to stuff keywords into a page or website you wanted to rank, and it’ll make its way to Google’s 1st page. Hire any of them, and you’ll attract and convert visitors into leads and customers. #1 million to be precise, to my blog. And that’s not all. Not anymore.

SEO 137

SEO eCommerce Thought Leadership User-Generated 137

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Shipping 89

Shipping Manufacturing Marketing Marketers 89

Hubspot Marketing

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. What is blogging?

Inbound Marketing 145

Inbound Marketing SEO Marketing Marketers 145

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 89

CRM Digital Marketing Management User-Generated 89

Rock Content

MAY 15, 2023

It provides you with the critical tools and the top-vetted talent you need to produce quality articles, blogs, website pages, ebooks, and more. In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service.

Customer Journey 80

Customer Journey Transform Place eBook 80

Welcome Software

SEPTEMBER 22, 2023

AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from simple product descriptions to more complex news articles to books and even films—just ask the Writers Guild of America. Will it take over my job ? Will it take over the world?

User-Generated 75

User-Generated Digital Marketing Product Branding 75

Sachs Marketing Group

JULY 18, 2023

By building an email list, you’re investing in a lifelong business asset that boosts customer loyalty, enhances your marketing ROI, and facilitates a personalized customer journey, leading to increased sales and business growth. Building an email list is a crucial aspect of digital marketing. What is an Email List?

Email Marketing 52

Email Marketing Law Communications Customer loyalty 52

Adobe Experience Cloud Blog

NOVEMBER 19, 2019

And eventually, clients might ask for your recommendation when selecting other folks to hire. When Competition Becomes Collaboration. The best relationships evolve when all parties truly want to see the client succeed and view the partnership as a huge asset for all. If that gets your hackles up, stick with me until the end.

Thought Leadership 105

Thought Leadership Communications Product Branding 105

Hubspot Marketing

MAY 14, 2019

Campus marketing is hiring college students to become campus ambassadors for your brand. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. The Ultimate List of Types of Marketing. Account-based Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Neil Patel

APRIL 23, 2021

They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. Many blogs reported the fact as a negative public relations case. Why Does Reputation Management Matter? Just a few years ago, the internet was very different.

Management 145

Management Food Communications SEO 145

Rock Content

OCTOBER 26, 2020

For example, within your Digital Marketing strategy, it’s more likely that your site will serve as a prospecting and sales channel, where leads can request a quote or even hire a service. But of the total number of visitors, how many are actually becoming your customers ? Conversion is an essential part of Digital Marketing.

User-Generated 126

User-Generated Transform Product Digital Marketing 126

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Branding 92

Branding Inbound Marketing Content Marketing Social Media Marketing 92

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. Neil Patel’s foray into digital marketing began with his blog. As Neil learned tips, tricks, and best practices, he decided to share what he learned on a blog to help other businesses find similar success.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Rock Content

JUNE 22, 2020

This trend has become especially useful for B2B Marketers to promote their deals with customized data that influence decision making for buyers. SaaS, in particular, is an industry where Interactive Content excels, becoming a major part of your business’s sales pitch. Can Interactive Content help your company achieve more?

Price 74

Price Education Digital Marketing Market Trends 74

Content Marketing Institute

JULY 24, 2018

Strategist John Bucher advocates keeping a running wish list of what you would do if extra funds become available. “It With an extra $50,000, I’d hire an editor to ensure my video content isn’t backlogged. What would you do if your boss unexpectedly increased your annual content marketing budget? Invest in success.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Duct Tape Marketing

FEBRUARY 24, 2022

Questions I ask Michael DeLon: [1:16] What has your journey to becoming a credibility marketing expert looked like? [4:04] Why Publishing A Book Helps Build Your Credibility written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael DeLon. 4:04] What is credibility marketing? [5:35] Like this show?

Real Estate 97

Real Estate Education Law Entertainment 97

Marketing Insider Group

JULY 14, 2020

It’s a process, a voice, and a conversation. In just 17 years, LinkedIn has become a valuable channel for marketers. In just 17 years, LinkedIn has become a valuable channel for marketers. That’s what many businesses are asking. The world is in a place of dramatic change. Marketing isn’t a function.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Rock Content

DECEMBER 2, 2020

That means you can maintain a blog, e-commerce, or pretty much any kind of website that demands regular updates. That means you can maintain a blog, e-commerce, or pretty much any kind of website that demands regular updates. The world has never been so connected. All that while brands offer a better customer experience. What is a CMS?

Management 72

Management User-Generated SEO Customer Acquisition 72

Content Marketing Institute

JULY 6, 2018

REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts. Paolo describes it as a “relay race,” where the interviewee in one episode becomes the interviewer in the following episode. REI doesn’t use models or stock photos in its #content. Click To Tweet. OptOutside.

Content Marketing 104

Content Marketing Health Marketing Marketers 104

Welcome Software

SEPTEMBER 22, 2023

AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from simple product descriptions to more complex news articles to books and even films—just ask the Writers Guild of America. Will it take over my job ? Will it take over the world?

User-Generated 40

User-Generated Digital Marketing Product Branding 40

Adobe Experience Cloud Blog

NOVEMBER 19, 2019

And eventually, clients might ask for your recommendation when selecting other folks to hire. When Competition Becomes Collaboration. The best relationships evolve when all parties truly want to see the client succeed and view the partnership as a huge asset for all. If that gets your hackles up, stick with me until the end.

Thought Leadership 49

Thought Leadership Communications Product Branding 49

Duct Tape Marketing

MARCH 27, 2019

Strategy is not just a Facebook post or a paid search campaign or blog posts. When they hire someone to handle their landscaping, the team leaves behind a big mess of hedge trimmings and lawn clippings. Marketing Podcast with John Jantsch on Strategy First Marketing. Those are the tactics you use to execute your strategy.

Marketing 78

Marketing Marketers Marketing Strategy Customer 78

Bannerflow

JULY 16, 2019

When I started, Klarna was in the process of a complete restructuring of their in-house operations. In-house marketing is transforming the industry. It is a movement rising in popularity year on year, with over 91% of European decision-makers moving operations in-house. It’s also a leader for in-house marketing. Read on to find out more….

Transform 45

Transform Global Marketing Copywriting PR 45

Duct Tape Marketing

JULY 10, 2019

Is that a blog post?” ” So yeah, we do want to think about guiding them through a funnel and we think about the top of the funnel stuff, which is our search attracting assets like our blog and our social media, and then moving them further down maybe into downloadable assets and into webinars. Transcript.

eBook 57

eBook PR Real Estate Content Marketing 57

Duct Tape Marketing

JUNE 18, 2012

If, however, your goals are a bit more ambitious, say to grow an asset that you might sell, become wealthy or dominate an entire industry, then you better be prepared to do things a little differently than most. Over time this is a very powerful way to build an asset. kenteegardin via Flickr.

Communications 73

Communications Place Marketing Strategy Branding 73

Sprout Social

JUNE 6, 2016

Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. If your business is trying a new social media platform or marketing strategy, you want someone who will challenge the process and validate its purpose through data. What Is a Social Media Analyst?

Transform 74

Transform Analytics Social Media Marketing CMO 74

Duct Tape Marketing

JANUARY 22, 2014

How to Make Your Plan Their Plan: 7 Tips for Motivating Your Employees written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It is guest post day here at Duct Tape Marketing and today’s guest is Amy Daniels – Enjoy! Hire wisely. Become a genuine friend. Dig deeper than that.

Management 62

Management Marketing Marketers 62

Duct Tape Marketing

APRIL 20, 2023

Navigating Uncertainty: The Art of Imperfection in Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast , I interview Charles Conn. He is the Board Chair of Patagonia and sits on The Nature Conservancy European Council. How do you address that? [07:06]

Finance 66

Finance Retail CRM Marketing Strategy 66

Duct Tape Marketing

NOVEMBER 3, 2011

Few business owners have trouble thinking in terms of business systems for things like building their product, paying the bills, providing a service, hiring an employee – all the operations kind of things. Every business is simply a set of systems and marketing just happens to be the most important of these systems.

Real Estate 70

Real Estate Marketing Marketers PR 70

Duct Tape Marketing

JULY 6, 2023

The 4 Commitments To Grow Your Reach Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast , I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. 02:35] Would you put the things you mention in your book as a must? [05:48]

Thought Leadership 57

Thought Leadership Energy Place Copywriting 57

Duct Tape Marketing

AUGUST 9, 2023

The Five Core Energies For Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dr. Hitendra Wadhwa In this episode of the Duct Tape Marketing Podcast , I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. 05:43] You talk about the five core energies.

Energy 54

Energy Transform Place Entertainment 54