Martech

AUGUST 5, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What’s the best campaign tactic today for new contact discovery?

Whitepaper

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land.

User-Generated

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

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Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Hubspot Marketing

OCTOBER 31, 2024

As a result, it’s increasingly difficult for brands to maintain a unique voice and stand out in an oversaturated market. But what exactly is personality content, and how can you add it to your marketing playbook? Practical Tips to Build a Personality Content Strategy Interested in implementing a personality-led content strategy?

Logistics

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel?

Transform

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Generative AI can help us write content faster.

User-Generated

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. SEO drives business growth. Startups dont do enough repurposing content.

SEO

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? B2B newsletters serve a very different purpose from email marketing or email promotions.

Education

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. This blog details the full rundown of what I learned. After all, marketing budgets vary.

Influencer Marketing

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Startups often talk about product-market fit — but just as critical is product-channel fit.

Inbound Marketing

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Demographic profiles. Persona insights.

Communications

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. What is a Story Curve and Why is it Important for Marketing?

Transform

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on.

Marketing Strategy

Vertical Response

NOVEMBER 10, 2024

In this article, we will explore the impact of email frequency on engagement, the risks of sending too few or too many emails, and the best practices for tailoring your email schedule to your audience. Many email marketers prefer a weekly schedule, impacting overall engagement rates. Let’s dive in.

B2C

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. These might include: Blog posts. Marketing emails.

Transform

Orbit Media Studios

JANUARY 8, 2025

When you say it, its marketing. If not, they still saw the best part of the testimonial. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. B2B service providers get reviewed on Google, G2, Clutch, Trustpilot, Capterra and Glassdoor. than one with 5 stars.

Copywriting

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices.

Thought Leadership

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts.

Management

Martech

JANUARY 23, 2025

Hubspots SEO strategy is the talk of the SEO world today. HubSpots blog seems to have taken most of the impact. Some of the topics seeing huge declines for HubSpot appear to be blogs about famous quotes, writing a resignation letter, and cover letter examples. million in November to 8.6 Why we care. And they still dont.

SEO

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. This is our best prediction about a realistic and practical path forward. Your marketing goals and Google’s profit model are not aligned.

SEO

Buffer Marketing

SEPTEMBER 3, 2024

As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. Overview: What Type Of Content Performs Best? more likes and 2.6x

Real Estate

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy

SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

Gen Z

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot.

Transform

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog. 

Thought Leadership

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. This collaboration transformed our strategy. Ill share the strategies and metrics that helped us turn things around in this post. Something was off.

Customer Acquisition

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

Gen Z

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results.

Whitepaper

Hubspot Marketing

NOVEMBER 20, 2024

Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. via GIPHY Keeping up with a full marketing calendar is hard.

User-Generated

Hubspot Marketing

APRIL 8, 2025

As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches. Ill take you through the best ways to use Reddit for your brand and how to build genuine connections. However, if youre in the B2B space, all is not lost: 11.7% In fact, 46.6%

Gen Z

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. To walk you through how to achieve this for your business, I’ve asked the experts and detailed several creative methods you can add to your lead generation strategy. Do a LinkedIn audit.

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