Marketing Insider Group

AUGUST 5, 2024

You’ve launched your paid media campaign. Trust us, once you understand these metrics, optimizing your campaigns will feel like a walk in the park. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. We believe in making every dollar count.

Transform

Hubspot Marketing

JULY 12, 2024

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.

Management

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. In fact, depending on your campaign goals, a nano-influencer could be an even stronger choice. What are influencer marketing KPIs?

Influencer Marketing

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. Where can you find a community manager? Well, you‘ve come to the right blog because I’m about to explain all of that and more.

Management

Hubspot Marketing

JULY 12, 2024

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community.

Management

Hubspot Marketing

OCTOBER 31, 2024

It was all part of an eerily good marketing campaign from indie film distributor Neon, and it racked up a respectable $22 million for Longlegs ’ opening weekend in July. Arguably — don’t come for me — the campaign itself was more provocative than Nicolas Cage’s madman serial killer. 458.666.4355. Cultivate suspense. “At

Transform

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Education

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. Contrary to what you might think, startups have many SEO advantages. SEO drives business growth.

SEO

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Demographic profiles. Persona insights.

Communications

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly.

Marketing Strategy

Vertical Response

NOVEMBER 10, 2024

Under-emailing Risks Under-emailing can lead to lower brand visibility and lost engagement opportunities. Over-emailing Pitfalls Over-emailing is a major concern for email marketers because it can lead to negative perceptions and disengagement from subscribers. Let’s dive in.

B2C

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn? billion by 2027.

User-Generated

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. Equally, you might track your LinkedIn content's success or how well your email campaigns perform.

eCommerce

Hubspot Marketing

DECEMBER 23, 2024

Lead Generation and Nurturing Before AI BDRs and automation, manually handling lead generation was a total grind. Luckily, AI stepped in to make this process smoother and more manageable. Heres how AI is making this process smoother and more manageable. Plus, it is self-trained and adjusts as your business grows.

Transform

Buffer Marketing

AUGUST 7, 2024

While they are somewhat different, either will work for a marketing campaign, as they both likely partner with brands.   We'll explore the key steps in identifying, evaluating, and collaborating with influencers to ensure your marketing campaign achieves its goals.

Influencer Marketing

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics

Martech

NOVEMBER 20, 2024

Did Sam send us that image for next week’s blog post? This includes having a central place to capture and keep our brand identity elements, a place to collaborate around marketing campaigns and a snapshot for our audience personas. Let’s dive in! Where did Ryan put that image for tomorrow’s social post?

Content Marketing

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing

Hubspot Marketing

SEPTEMBER 9, 2024

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? But am I the norm? Where are other marketers most productive? Here's what they had to say.

Product

Marketing Insider Group

OCTOBER 21, 2024

If you’re not keeping up (or, better yet, leading the learning curve,) your business may end up being left behind. This goes beyond just re-evaluating all those evergreen blogs you’ve been leveraging. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time.

Marketing Strategy

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. Long, messy URLs can make your content look cluttered and unprofessional. That's where URL shorteners come in. Jump to a section: 1.

Price

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

User-Generated

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing?

Management

Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. See more about how marketers are using MarTechBot here.

Management

Backlinko

JANUARY 6, 2025

That’s enough to spot patterns while being totally manageable. I’ve distilled this guide to the five most impactful growth strategies, including: Success metrics Real-world examples Requirements to execute Expected timeline and results Let’s start with the most important one. You follow trends. Copy competitors.

eCommerce

Marketing Insider Group

NOVEMBER 20, 2024

When used effectively, paid media campaigns can drive traffic, boost brand awareness, and lead to impressive sales growth. However, with so many elements to manage , it’s easy to make paid media mistakes that can hinder results. Ahrefs reports that over 96.5% The result is low engagement and poor results.

Management

SocialPilot

JANUARY 2, 2025

So, managing your Google reviews isnt just a good idea; its a must. In this blog, we will share best practices to help you manage Google Reviews, a crucial aspect of your online business reputation. Importance of Google Reviews The importance of Google review management can not be underplayed.

Management

Martech

APRIL 9, 2025

These tools manage tasks such as: List building. Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Processing. Contact enrichment.

Transform

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Plan content with a structured editorial calendar.

Thought Leadership

Backlinko

NOVEMBER 1, 2024

They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. In addition to keyword rankings, the company received more leads and calls from potential clients. Take Washington-based Home Care Contractors as an example.

SEO

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Let’s take a look at some of the best (free and paid) options for 2024.

Analytics

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts.

Key Performance Indicator

Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision. Misaligned expectations.

User-Generated