Remove blog categories privacy-and-ethics
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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI. What is AI Marketing?

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Global Business: The Basics of Data Protection and Data Privacy

Adobe Experience Cloud Blog

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. Data Protection Law generally classifies the following important categories that I refer to in this blog.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

Broadly speaking, Google has three categories that contribute to spam classification: Sending guidelines—which are kind of like deliverability best practices—engagement, and message formatting. Fortunately, there aren’t too many surprises in any of those categories. Episode Transcript. I’m your host, Jason Rodriguez. Catchy, right?

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

They’re my very own personal blogging habits. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me.

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Quality rater and algorithmic evaluation systems: Are major changes coming?

Search Engine Land

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Some changes have predictable, temporal and periodic query intent shifts.

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Understanding & Demonstrating Google E-E-A-T: A Complete Guide

Backlinko

In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T My aim is to tell you everything you need to know about Google E-E-A-T and how to make it work for you. What Is E-E-A-T? Let’s break it down.

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