Backlinko

JUNE 23, 2025

So, if your main domain is example.com , a subdomain for your blog would be blog.example.com. A subdirectory for your blog would be example.com/blog. com, we moved all of our blog content to a new learn.g2.com Despite many SEOs showing bias toward one approach or the other, there’s no one-size-fits-all answer.

SEO

SocialPilot

APRIL 13, 2025

A random online review by someone halfway across the globe holds more weight than your best sales pitch. In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. Even businesses buying from other businesses lean on reviews to guide their choices. But the question is where, how, and how cleverly they can do it.

Real Estate

Orbit Media Studios

MAY 13, 2025

You may find that the pages impacted by this 10-year trend are really the blog posts which rank for the information intent phrases. The big players, Google and Microsoft, have less than 50% market share combined. A new market with new entrants appears and established companies rush to catch up. Everyone sees them everywhere.

User-Generated

Search Engine Roundtable

JUNE 9, 2025

He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. He only provides consulting services to expert SEOs and also performs search marketing expert witness services.

SEO

Jeff Bullas

FEBRUARY 23, 2023

Greatist Niche : Mental Health/Relationships/Getting Healthier Amount : $125+ Payment Method : Unspecified Greatist is a blog focused on relationships, mental health, and life as it affects 20- and 30-somethings. Depending on what category your submission falls into, it can be between 800 to 6,000 words. They pay $325 per article.

Copywriting

Hootsuite

NOVEMBER 10, 2021

Now, pick the category that best describes your brand and tap Next. Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. After all, TikTok has 1 billion monthly active users. How to use TikTok for business.

Gen Z

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Digital marketing.

Thought Leadership

Neil Patel

SEPTEMBER 25, 2020

Google Autocomplete is often overlooked by digital marketers, so taking the time to understand it can give you an edge over your competition. Google Autocomplete is often overlooked by digital marketers, so taking the time to understand it can give you an edge over your competition. This is called Google Autocomplete.

SEO

Neil Patel

APRIL 1, 2021

CEO Sallie Lee Krawcheck co-founded the company to empower women to take greater control over their financial future. The Ellevest Instagram bio works because it clearly states who the business is for (by women, for women), the industry it’s in (financial services), and the type of business model it uses (membership-based).

Shoppers

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. billion toward influencer marketing efforts.

Influencer Marketing

Sprout Social

FEBRUARY 17, 2020

There are three main targeting categories to work with when pinpointing who to show your ad to – audience, interest and keyword targeting – plus a few extended targeting options to narrow your audience down even further. Pinterest has over 320 million monthly active users , which gives you a large audience for your ads. Brand awareness.

Fashion

Neil Patel

MARCH 3, 2021

Yet just $1 billion of that came from the United States, with China dominating the market. Yet just $1 billion of that came from the United States, with China dominating the market. Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). What Is Livestream Shopping?

Shoppers

Sprout Social

JULY 30, 2018

The majority of its users are women, and the majority of those users earn an income of over $50k per year. Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. • Women pin 92% of Pinterest Pins. Pinterest Advertising Ad Types. Promoted Pins.

Advertising

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Gen Z

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups.

Content Marketing

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Let's go over some strategies to use when naming a blog, that will give your blogs longstanding relevance.

Branding

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

Author: Mary Kate Francis The Marketing Nation Online: Tomorrow’s Marketer is right around the corner! These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. Tomorrow’s Marketer: The Three Ts for Success in the Digital Age.

Thought Leadership

Litmus

MARCH 5, 2021

Explore all the ways email marketing experts would make real-life newsletters more effective. The go-to coding resource for Carin, our Email Marketing Specialist, is Good Email Code. Looking for some fresh ideas for your email program? But first, some important questions to ask. Does this work for your brand? Did it actually work?

Place

Hubspot Marketing

JANUARY 21, 2020

This approach shows the company's deep understanding of marketing to multiple target audiences. Take this Instagram account geared towards women: Image Source. When talking about a target audience , it's a useful distinction not to confuse the term with a target market. While similar, their difference is key for marketers.

Food

Marketing Insider Group

JANUARY 19, 2015

As a student of marketing and social media, I am always looking for the best examples of content out there. Why Content Marketing Fails from Rand Fishkin – Nearly half a million views. This is a great presentation on the 5 big mistakes brands make with content marketing and a good primer on how to avoid them. I dare you.

Gen Z

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing

Hubspot Marketing

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Divide your “competitors” into two categories: direct and indirect. There are three specific categories to focus on: business (the products), sales, and marketing.

Whitepaper

Adobe Experience Cloud Blog

MAY 12, 2016

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. The smaller your addressable market, the more weighted toward ABM your marketing strategy should be.

Content Marketing

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. However, not all intent data is created equal.

Market Trends

Content Marketing Institute

OCTOBER 12, 2018

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). I found a set of surprisingly good marketing reminders embedded in Stay Here, a rental-home renovation show. Marketing advice in a Netflix show? Making the experience personal.

Place

Hubspot Marketing

FEBRUARY 21, 2019

In other words, employer branding is how you market your company to job seekers, as well as internal employees. At its most basic, employer branding is how you market your company to job seekers, and what employees say about your company as a workplace. It makes sense -- nowadays, a company's reputation matters more than ever.

Branding

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. But how do traditional marketers make the switch? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. I discovered iQ while writing this post.

Marketing

Hootsuite

SEPTEMBER 3, 2019

Fortunately for marketers, there’s no shortage of tools designed to up your Instagram game. In this guide, we’ve compiled the best Instagram apps in four important categories: Photo editing : Edit and resize your photography. 17 of the best Instagram apps for marketers. Photo editing. Price : Free for basic or $19.99

Price

Many Chat

APRIL 6, 2022

As expert Mario Moreno brought to our attention in his breakout session, Influencer marketing is a real thriving industry. Because of online shopping and brands increasing their social media presence the market for influencers are on the rise. Women growing their business ventures using social media. Click to messaging.

Influencer Marketing

Hubspot Marketing

APRIL 17, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. MSL ) 49% of Black influencers reported that their race contributed to an offer below market value from a brand. ( MSL ) 58.3% MSL ) 58.3%

Influencer Marketing

Sprout Social

DECEMBER 17, 2018

From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect people to causes impacting those across the globe. Organically, these holidays have evolved as social media became a driving channel for people to communicate with one another.

Millennials

Hootsuite

AUGUST 11, 2022

Strong brand awareness and brand recognition means your brand is top of mind when people think about the category of products or services you sell. Apple wins the consumer technology category. We’ll get into the details of how to measure brand awareness later in this post, but for now think of it as one indicator of brand health.

Branding

Buffer Marketing

JUNE 13, 2024

Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. How do I know?  Want to know what I’ve learned? I’m

PR

Hootsuite

APRIL 8, 2021

Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. In one year, LinkedIn video posts generated more than 300 million impressions on the platform.

Transform

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Content marketing and SEO are totally connected.

Marketing Strategy

Neil Patel

JANUARY 27, 2023

Seasonal SEO is an important part of any marketing strategy, but it’s often overlooked. Let’s talk about seasonal SEO’s impact and how to leverage it to improve marketing performance. Seasonal SEO and Its Impact on Your Overall SEO Strategy You know SEO strategy is an important part of your online marketing efforts.

SEO

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand.

Place