Hubspot Marketing

DECEMBER 24, 2024

Aside from a logical framework, cornerstone content also gave me a tried and tested method to increase search engine visibility for my clients. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Interest piqued?

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. The next week, you film some YouTube videos.

Customer

Search Engine Land

SEPTEMBER 19, 2024

HTTP status code categories and SEO. 2xx: Success. 4xx: Client errors. Handling client errors. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning. 1xx: Informational.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. The purpose of an SEO budget is to determine how much money should be allocated to each category. Off-page SEO. Technical SEO.

SEO

Search Engine Land

JULY 10, 2024

Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” However, you cannot use it to automate your link building, or you will spam your own blog. Google has been vocal about the importance of Internal linking for years.

SEO

Backlinko

JANUARY 23, 2025

Many potential clients will hit the “back” button and head to one of your competitors sites instead, reducing your chances of ranking. This includes the positive ones: And the not-so-positive ones: This will show potential clients that you care what people have to say about your business and respond to their feedback.

Real Estate

SocialPilot

JULY 12, 2024

Strategic Content Creation: The insights collected can help you pinpoint which type of interactive content , videos, blogs, or infographics garners the most attention. Support Effectiveness: The analysis can help you determine the effectiveness of your online customer service, from response times to the success of your chatbot interactions.

Analytics

Backlinko

JANUARY 31, 2025

Theyre proof you know what youre doing and an opportunity to show exactly what you can accomplish for your clients. The more detail you provide, the easier it is for clients to envision these results for themselves. Its especially helpful if you have a case study that addresses each clients specific needs. See the difference?

SEO

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketers

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. In one of my initial global team meetings with a client, I observed how search teams from various markets presented their reports in completely different formats.

Management

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Yes, even any negative comments you get, too.)

Marketers

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. Research Competitor Keywords You dont have to start from scratch when finding keywordsanalyze what’s already working for your successful competitors. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

SocialPilot

JULY 20, 2025

For creators and agencies, connecting YouTube KPIs directly to client goals ensures every video has a measurable impact. Learn from Competition Analyze successful competitor videos to understand effective titles, thumbnails, and content structures. Simultaneously, Deep Dive into Your YouTube Audience: Who are you really talking to?

Transform

SocialPilot

JANUARY 27, 2025

Customer Relationships: Foster engagement with current clients to boost retention and satisfaction. Set Your Goals Goals are the foundation of any successful strategy. Without clear objectives, your social media efforts can lack direction, making it hard to measure success or identify areas of improvement.

Thought Leadership

SocialPilot

JULY 17, 2025

This includes reviews, testimonials, success stories, etc. In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Let’s dive in. This helps build instant credibility and clears doubts for customers – a win-win.

Transform

Customers.ai

NOVEMBER 20, 2024

Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank! With 15 actionable steps, you’ll have a roadmap to ensure your campaign is not only smooth but wildly successful. Content Creation: Cover costs for blog posts, videos, graphics, or any other creative assets. Let’s get started!

PR

Search Engine Land

SEPTEMBER 13, 2024

And some of these concepts can be reverse-engineered into more online success. You’re taking the person to a specific collection or product, just like linking a main category to a specific subcategory or a keyword phrase in a blog post to a product page.

Retail

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Backlinko

MARCH 26, 2025

This includes Google’s People Also Ask sections and client conversation transcripts. Blog posts. For example, our senior editor, Shannon Willoby, made a 12-month checklist to help with her article on starting a blog. The key is finding real conversations where your target audience expresses their challenges.

eCommerce

Backlinko

JUNE 23, 2025

I’ve had this discussion with marketing leaders many times: Should you consider revenue-based SEO KPIs when determining if SEO efforts are successful? Being included in AI responses is going to become an increasingly important factor in your SEO success. Because AI Overviews and other AI tools have changed the game.

SEO

Litmus

DECEMBER 2, 2024

Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. What makes an email marketing campaign successful? What makes an email marketing campaign successful? Your plan should also include how to measure the success of your campaign against your goals.

Copywriting

Marketing Insider Group

JULY 21, 2025

Your portfolio is often the first thing that potential clients or employers will look at, whether you’re a freelancer, a creative professional, or an entrepreneur. This will show potential clients or employers your best academic work and how well you can handle difficult subjects.

Marketing Strategy

Exposure Ninja

JULY 18, 2025

If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. You might be name-dropped in a news article, featured in a blog post, quoted on a podcast, included in a video transcript, or casually referenced in a Reddit comment.

Branding

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. You can also personalize emails with dynamic content, for example, swapping out a case study relevant to that clients industry. Keep it short.

Email Marketing

SocialPilot

JULY 10, 2025

For Marketing Agencies: More clients = more chaos. Tracking success? Creating Content Pillars: Organize your content into categories that support your brand’s mission (e.g., turning a blog post into a series of tweets, infographics, or a video). Missed deadlines, mixed-up assets, slow approvals. Rarely happens.

Copywriting

Duct Tape Marketing

NOVEMBER 7, 2024

million followers to his LinkedIn blog. Successful personalization can lead to increased customer satisfaction. It's changed my engagement with clients. You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue.

Customer

Vertical Response

NOVEMBER 20, 2024

Whether the aim is to increase sales, boost website traffic, or nurture leads, a well-defined strategy lays the foundation for successful campaigns. Email marketing remains a cornerstone of successful digital efforts, enabling businesses to connect with their audience on a personal level.

Email Marketing

SocialPilot

JULY 14, 2025

This blog breaks it down. That means the success of your content no longer depends solely on what you post but on how optimized your social presence is for visibility and discoverability. It includes blogs, videos, email campaigns, lead magnets—everything. Or why do your best-performing ideas fall flat with no traction?

Real Estate

Hubspot Marketing

MAY 5, 2025

It doesnt matter if youre an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.)

Finance

Backlinko

JULY 9, 2025

Success used to mean ranking at the top of the SERP. Key terms or categories associated with your business (like “project management software”) Specific concepts or questions related to what you do (e.g., You can (and should) do this if you run a blog, local business website, or even a personal portfolio.

User-Generated

Exposure Ninja

MAY 2, 2025

After identifying the source, we worked with the client to respond to those reviews and clarify the product offering. Here’s how to optimise your content structure for GEO success: Short paragraphs and sentences make it easier for AI to process and repurpose your content in concise snippets. Are you mentioned?

PR

SocialPilot

JULY 17, 2025

This includes reviews, testimonials, success stories, etc. In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Let’s dive in. This helps build instant credibility and clears doubts for customers – a win-win.

Transform

Hootsuite

APRIL 29, 2025

Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Free 30-Day Trial Employee advocacy platforms for large teams Most employee advocacy tools fall into this category. Customer review Source: G2 #1 Social Media Tool Create.

Price

SocialPilot

APRIL 13, 2025

Your clients’ concerns regarding the product will be allayed by this. Dedicated Testimonial Page to Showcase Success Stories Some visitors arent just browsing; theyre researching. This page not only showcases your success stories but also makes it easy for potential buyers to explore, compare, and trust. Lets find out.

Real Estate

Martech

JULY 16, 2025

It’s what we’re building with clients and inside XOFU, our LLM visibility GPT. We explored this with a client that’s a prominent competitor in the online education space. You’re just hoping someone stumbles into your blog post before the LLM does. Often, you can pull citations from ChatGPT for your category right now.

Transform

Buffer Marketing

OCTOBER 28, 2024

And since this is the Buffer blog, you’ll forgive us for being a little biased, right? 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. As a freelancer, not all of my clients need search optimization — and some provide access to their own software.

Digital Marketing

Orbit Media Studios

APRIL 2, 2025

AI cant tell how you compare Make a page that compares you to competitors Ask your favorite LLM to recommend a company in your category. This means that if your site depends on client-side JavaScript to load essential content, those elements might be missed by LLM-based crawlers. Expand on the descriptions of the services.

User-Generated