Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy. Long story short?

eCommerce

Orbit Media Studios

OCTOBER 30, 2024

Some marketers will use AI to generate a large volume of medium-quality articles. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. So publish insights and advice on many relevant, industry blogs. Think about this step by step.

SEO

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Read more about AI segmentation tools.

Education

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. This can be anything from social media accounts and blogs to podcasts and videos. Competitor blogs are also a great source of topic inspiration. The next week, you film some YouTube videos.

Customer

Hubspot Marketing

MARCH 26, 2025

Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). Create your own email marketing system to ensure youre collecting emails and other pertinent information from your online community.

Gen Z

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. It shows the changes over time in article length, publishing frequency and marketing challenges. How long have you been blogging?”

Marketing

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel. They created separate methodologies for each financial product category.

User-Generated

Sprout Social

JULY 30, 2025

Challenges of measuring content marketing ROI Measuring content marketing ROI has always been challenging because content affects many stages of the customer journey. Those interactions happen across different channels, devices and times, making it difficult to pinpoint which interaction influenced the sale.

Content Marketing

Backlinko

JULY 30, 2024

Choose the “ Informational ” filter under the “ Intent ” category and click “ Apply.” global monthly search volume) Compare car insurance (205K global monthly search volume) Cheapest email marketing software (1.1K Secondly, you can target them with hub or category pages. Enter your seed keyword and hit “ Search.”

User-Generated

Martech

SEPTEMBER 18, 2024

Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. 4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully.

Customer

Backlinko

JULY 10, 2024

For example, the following article by MoEngage ranks outside the top 10 results for the keyword “email marketing tactics.” This distributed authority makes it difficult for your pages to outrank other high-authority pages in the search results. The article is well structured and has actionable tips, expert insights, and a webinar.

SEO

SmartBrief - Marketing

JUNE 2, 2025

AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. is down 22%.

Gen Z

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Blog posts. For example, our senior editor, Shannon Willoby, made a 12-month checklist to help with her article on starting a blog.

eCommerce

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Yes, even any negative comments you get, too.)

Marketing

Vertical Response

JULY 21, 2025

Optimizing each blog post with relevant keywords and internal links helps search engines discover and index new content efficiently. When a new blog post is published and linked from the homepage, search engines can quickly discover and index it. Additionally, on-page optimization focuses on providing a great user experience.

SEO

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance

SocialPilot

JULY 20, 2025

When planning each piece of content in your calendar, organize the details into two main categories. Additionally, monitor email marketing reports and social media insights to understand how your YouTube content performs across different touchpoints. The ideal solution depends on your specific needs, team size, and budget.

Transform

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. Content Creation: Cover costs for blog posts, videos, graphics, or any other creative assets. For B2B audiences, focus on LinkedIn ads, webinars, and email marketing for professional outreach.

PR

Marketing Insider Group

JULY 21, 2025

For instance, if you worked on a project that needed you to learn a lot about a certain topic or field, you could turn that paper into a well-written blog post or report, adding your own touch and making it look better for your portfolio. Use email marketing to get the word out about your portfolio.

Marketing Strategy

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. If youre unsure what to post, we have some content suggestions that work for B2B: Thought leadership: Blog posts or articles highlighting your expertise and different perspectives on industry challenges.

Thought Leadership

Hubspot Marketing

MAY 5, 2025

If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.) I have found my LinkedIn network to be one of the most significant ways in which I have learned more about business, and in particular, marketing. I loved her approach to ethical emails. Learn more here.)

Finance

AWeber

AUGUST 1, 2025

Effective segmentation enables targeted, relevant content delivery. Effective segmentation enables targeted, relevant content delivery.

Transform

Buffer Marketing

OCTOBER 28, 2024

And since this is the Buffer blog, you’ll forgive us for being a little biased, right? 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. The good stuff: It has a user-friendly email campaign builder. . "I The Create space is one of my favorite features.

Digital Marketing

Exposure Ninja

MAY 2, 2025

However, financial topics fall under Google’s Your Money, Your Life (YMYL) category, which means the quality bar is much higher. Email Marketing People don’t sign up for pensions, switch accountants, or choose a mortgage broker overnight they research, compare, and return when they’re ready. Absolutely.

Digital Marketing

Backlinko

JANUARY 31, 2025

You can conduct competitor research in a few ways, but I usually recommend using the following tools: Semrush competitor analysis tools SpyFu Pro tip: Offer the SEO audit at the end of your strategy call or follow up with an email to get it scheduled right away. Works great for repurposing content, too. People get FOMO.

SEO

Backlinko

MAY 31, 2025

Picture this: Your latest email campaign spotlights the latest product launch. A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. But your social accounts are only posting cat memes.

User-Generated

Backlinko

JULY 9, 2025

Key terms or categories associated with your business (like “project management software”) Specific concepts or questions related to what you do (e.g., For example, you could ask “What’s the best email marketing software?” ” Then try “Which email marketing tool should I use for my small business?”

User-Generated

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team.

Thought Leadership

Campaign Monitor

MAY 30, 2025

While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 But the best thing?

eCommerce

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?”

User-Generated

SocialPilot

JULY 28, 2025

And our job as marketers is to leverage them well. In this blog, we will discuss how Trustpilot reviews can be marketed. Tip: Trustpilot offers TrustBox widgets that let you display verified reviews, star ratings, and even custom filters based on product or service category. But why Trustpilot? or higher.

Marketing

Hubspot Marketing

JULY 10, 2025

Kuntze Instruments grew their team by 66% after implementing HubSpot's platform, while Epec Engineered Technologies increased their blog subscribers from 50 to over 2,000 and boosted organic traffic by 4.2x. HubSpot's CRM currently serves manufacturing companies worldwide, with real case studies showing significant growth results.

Manufacturing

Campaign Monitor

MAY 30, 2025

Ready to discover which email marketing solution might be a better fit for your needs? 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing stack with strong AI features Free (paid from $13/month) 4.4/5 1) Campaign Monitor by Marigold – The #1 GetResponse alternative in the market right now 4.7/5

Price

Backlinko

OCTOBER 1, 2024

If you’re running a tech blog, you could use these to understand what people are saying about specific products, brands, or trends. Based on your competitors’ data, Semrush’s Market Explorer shows you how many people are interested in your product. In IGK Hair’s case, we see that their primary traffic source is email.

Marketing