Search Engine Land

MARCH 14, 2024

Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. As Schwartz mentioned: “This update is not part of the helpful content system.

SEO 118

SEO Transform Promotion Branding 118

Buffer Marketing

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. Spending time with the different tools powered by AI has allowed us to define our boundaries better.

PR 130

PR Communications Management Place 130

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI.

Social Media Marketing 113

Social Media Marketing Marketing Marketers Market Research 113

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Search Engine Land

MARCH 5, 2024

Some of this is AI, and that’s OK.” ” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper posts – two effective content formats that, done well, can earn prominent positions in search results pages and drive traffic.

SEO 98

SEO User-Generated Price Product 98

Internet Marketing Ninjas

DECEMBER 19, 2022

Artificial Intelligence is taking the SEO industry by storm, and as it often happens in our community, there have been lots of discussions about how to use AI to manipulate ranking signals scale, especially content. AI tools can write original content, and, from the reader’s point of view, good content.

SEO 115

SEO Management Product Marketing 115

Hubspot Marketing

FEBRUARY 13, 2023

On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. All of which is to say: There is clearly demand for these conversational AI services. On February 6, Google announced it's own conversational AI service, called "Bard". The "OG" in the space, ChatGPT launched in November 2022.

User-Generated 129

User-Generated Marketing Marketers Place 129

Hubspot Marketing

JUNE 19, 2023

At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai Get tone suggestions.

Price 115

Price User-Generated SEO Copywriting 115

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Hubspot Marketing

MAY 15, 2023

It's quickly become one of the buzziest words of 2023, akin to the popularity of the phrase "new normal" in 2022. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. And for good reason.

Retail 123

Retail Thought Leadership Copywriting Management 123

Hubspot Marketing

JUNE 13, 2023

Since its launch in 2022, OpenAI's ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. If so, you've come to the right blog. If so, you've come to the right blog.

User-Generated 132

User-Generated Price Marketing Marketers 132

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

SEO 128

SEO User-Generated Affiliate Marketing Finance 128

Rock Content

APRIL 11, 2024

In the last four years, several events have transformed the way we generate, consume, and interact with content—from a global pandemic to the popularization of Artificial Intelligence. These changes have also been reflected in digital marketing and SEO strategies. We arrived at some conclusions: 1.

Transform 75

Transform User-Generated SEO Digital Marketing 75

Hubspot Marketing

FEBRUARY 28, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Elon Musk (@elonmusk) November 1, 2022 In late 2022, Elon Musk announced a revamp of the Twitter Blue subscription program upping the price from $5 to $8 per month (or $11.99

User-Generated 138

User-Generated Social Media Marketing Price Influencer Marketing 138

Search Engine Land

MAY 9, 2024

Google was granted a patent in 2022 regarding an information gain score that applied to documents. This patent showed that Google had developed a way to measure the “sameness” of content and either promote or demote it accordingly. My next click will be to look at the suggested shoes, not to read another five blog articles.

SEO 104

SEO User-Generated Food Promotion 104

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. John Oliver is talkin’ about AI-generated images in Midjourney. Oh, how naive we were.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. But content marketing remains challenging.

B2C 145

B2C eBook Analytics Promotion 145

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 76

Influencer Marketing Transform Marketing Marketers 76

Search Engine Land

MARCH 2, 2023

AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to “get rich quickly.” After all, focusing on the fundamentals – optimizing your website, creating content and attracting links – still drives SEO results today.

SEO 98

SEO User-Generated Place Analytics 98

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors.

Customer Acquisition 116

Customer Acquisition Influencer Marketing Promotion Advertising 116

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. 30, 2022, offering free access to what seemed like an impossibly smart AI chatbot. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. Google took things further and introduced a generative AI campaign creator in May.

Transform 114

Transform Copywriting User-Generated Price 114

Businesses Grow

JANUARY 8, 2024

And you will be happy to know that I barely AI at all (too obvious!). Marketing speed This is the year for video! A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing. This suggests that SEO needs to be tied more closely to influencer marketing.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. GPT-4 doesn’t spin content. AI content detection is hard and getting harder.

SEO 125

SEO Entertainment New Technology Content Marketing 125

Search Engine Land

MARCH 15, 2024

The ways to build links are wide and varied, but essentially, it is limited to: Earning through content/PR. Naturally, gaining them through brand marketing. Private blog networks (PBNs). Get the daily newsletter search marketers rely on. And we saw SpamBrain flex its muscles again in 2022 with Google’s link spam update.

PR 103

PR SEO Fashion Price 103

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. It happens.

SEO 113

SEO Gen Z User-Generated Advertising 113

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 128

Market Trends Email Marketing CMO Marketing 128

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. Enter our Top 5 AI Tools for Marketing in 2024. Canva (for image editing)

Transform 76

Transform Price CRM User-Generated 76

Search Engine Land

MARCH 14, 2023

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. But when it comes to SEO, cost-savings don’t matter as much as content quality. In this article: The meteoric rise of generative AI. Google on AI content.

User-Generated 98

User-Generated Health SEO Shipping 98

Hubspot Marketing

MAY 12, 2023

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs already.

Price 134

Price User-Generated Marketing Marketers 134

Search Engine Land

OCTOBER 23, 2023

The tech giant emphasized that AI is meant to help advertisers with their tasks, not replace them entirely. 2021-2022 Keyword match types Keyword match types seem to be the gift that keeps on giving, or in Google’s case, taking away. The new development will bring affinity, in-market, and demographic audience segments to connected TVs.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Search Engine Land

JANUARY 13, 2023

When Google announced the helpful content update , many in the SEO industry expected AI-generated content to get hit hard. . I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Back in 2011, content farms were a serious problem.

SEO 124

SEO User-Generated Manufacturing Promotion 124

Search Engine Land

JANUARY 26, 2023

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks. ChatGPT is an AI-powered chatbot created by OpenAI that can be accessed at [link]. Writing things like ads, emails, paragraphs, whole blog posts, or even college papers. Get the daily newsletter search marketers rely on.

SEO 98

SEO Non-Profit User-Generated Energy 98

Businesses Grow

MARCH 27, 2023

I mean, that is definitely a First World problem, but this is a First World blog post! One advantage to Bard: When you create content, there is a little arrow that says View Options. ChatGPT did a lovely job and it obviously drew from the thousands of blog posts I’ve written over the years. More on that in a minute.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 141

Digital Marketing Influencer Marketing Marketing Marketers 141

Internet Marketing Ninjas

DECEMBER 22, 2022

Let’s have a Talk about Artificial Intelligence (AI). Ok…we must talk about AI… it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything. AI will change the world as we know it today – I truly believe that, as it takes our intelligence to a new level.

User-Generated 96

User-Generated SEO Communications Product 96

Backlinko

JANUARY 4, 2024

This shift prioritizes the importance of authentic, experience-based content over generic information. Google is now more adept at recognizing and valuing the authors behind content. This means that content linked to recognized and knowledgeable authors gains an extra layer of trust and credibility, influencing rankings more than ever.

SEO 109

SEO User-Generated Gen Z Place 109

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 126

Gen Z Content Marketing Marketing Marketers 126