Search Engine Land

JANUARY 11, 2023

A Google Panda algorithm guide, published on The SEM Post , included several then-new quotes about Panda from Google, attributed to a “Google Spokesperson.” Yoast SEO 17.9 Google Had A Major Core Ranking Algorithm Update This Past Weekend. Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text.

Search Marketers 111

Search Marketers Health Law Marketing 111

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Video: Ann Smarty on the history of guest blogging & the future of link building 2020: Smart ran MyBlogGuest, which got hit hard when Google cracked down on guest blogging.

Search Marketers 90

Search Marketers SEO Retail Marketing 90

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. The biggest challenge here is building a content strategy at scale.

SEO 85

SEO Transform Health Branding 85

Search Engine Land

JANUARY 25, 2023

2018: Google described it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level. Google Panda 3.2

Search Marketers 83

Search Marketers Real Estate Retail Marketing 83

Backlinko

FEBRUARY 15, 2024

But don’t worry, we’re going to walk you through everything you need to know about TikTok SEO. We’ll cover why it matters, ranking factors you need to know about, and how to optimize your content to show up in TikTok searches. What Is TikTok SEO? However, good TikTok SEO doesn’t just grow your visibility on the platform.

SEO 95

SEO User-Generated Analytics Gen Z 95

Neil Patel

AUGUST 6, 2019

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. They publish substantially more. Google’s advice to SEOs. But of course, they did mention that you should focus on content. Here goes: Content and quality questions.

Law 111

Law SEO Education Branding 111

Rock Content

SEPTEMBER 15, 2020

One of them is Black Hat SEO, which is also a set of techniques to optimize a page on search engines but using fairly questionable methods disapproved by Google itself. Unlike what the best SEO practices indicate, these actions follow exactly the opposite path. Read on to find out: What is Black Hat SEO? What is Black Hat SEO?

User-Generated 72

User-Generated SEO Price Customer loyalty 72

Orbit Media Studios

JANUARY 1, 2022

You know you have a ton of content, but you don’t know 1) what everything is, 2) where it is, or 3) if it’s even still any good. When your content management hinges on going to that one person you know did that one thing that one time to find it, it’s time for a content audit. Why should you do a website content audit?

Analytics 56

Analytics Management Content Marketing User-Generated 56

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. So, that’s exactly what we did. The outcome?

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Hubspot Marketing

JANUARY 11, 2023

I'm going to let you in on a little secret: Not all the content you create has to be 100% original. And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say "But content curation is lazy." What is curated content? Content Curation Tips.

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Thought Leadership SEO Inbound Marketing User-Generated 116

Search Engine Land

MAY 12, 2023

Optimizing for search requires time and effort, as most SEO experts would attest. You can uncover untapped potential with the help of SEO specialists or simple tools. Fix your title tags (on WordPress) Who would have thought that some people, even tech-savvy ones, get the most important on-page SEO techniques wrong today?

SEO 131

SEO User-Generated Branding Search Marketers 131

Rock Content

MAY 3, 2016

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. One good answer is curated content.

User-Generated 55

User-Generated PR SEO B2C 55

Rock Content

NOVEMBER 6, 2017

And Jason Bauman, senior SEO associate at ecommerce consulting and optimization firm Trinity Insight, noted optimizing for Black Friday should ideally start months before the event. Step 2: Cover the SEO basics. You’ll want to begin with the basics, dotting your Is and crossing your Ts with keyword research and content.

Retail 40

Retail SEO User-Generated PR 40

Orbit Media Studios

SEPTEMBER 13, 2023

Of course, there are some for search engine optimization (SEO). Today we are sharing seven ways to use AI for better SEO. Our goal is to quickly find insights, then improve the quality and visibility of our content. We’ll do (almost) everything here without SEO tools or expensive AIs. You can copy and paste them.

SEO 97

SEO User-Generated Analytics Affiliate Marketing 97

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO industry effectively shares its history with Google. Am I the only one who feels like there can’t have been a world without Google?!

SEO 124

SEO Transform User-Generated Health 124

Orbit Media Studios

MAY 10, 2023

For years, that was common advice for content marketers. The idea is that your content should live on your own website. Own your content and drive traffic to yourself, not to Facebook, LinkedIn or YouTube. Today, I recommend building on rented land as a second home for your content. Not on social media networks.

Analytics 77

Analytics Promotion Thought Leadership SEO 77

Backlinko

SEPTEMBER 27, 2023

Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. SEO automation is the process of leveraging tools to assist you with your SEO tasks by automatically handling them for you.

SEO 109

SEO User-Generated Analytics Health 109

Rock Content

OCTOBER 11, 2023

Well, that’s far from the daily grind of an SEO pro at Rock Content, or anywhere else for that matter! Here’s a peek into the daily life of an SEO expert at Rock Content. What Does an SEO Specialist Do In General? To start off, let’s delve into some of the tasks that SEO specialists typically handle.

SEO 52

SEO User-Generated Analytics eBook 52

Neil Patel

APRIL 16, 2021

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing industry has exploded in recent years. In this article, I’m not just going to sing the praises of content marketing. You’re different though. What Is an H1?

SEO 145

SEO Transform Content Marketing Place 145

Neil Patel

AUGUST 18, 2021

Can you really make money from blogging? If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it. The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. There’s no shortcut to getting blog traffic.

eBook 145

eBook User-Generated B2C Promotion 145

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting.

Copywriting 144

Copywriting SEO User-Generated Branding 144

Neil Patel

NOVEMBER 12, 2020

Meta tags are the foundation of SEO , and the first thing you’ll find yourself setting up when building a web page. This is why so many online marketers are so focused on getting SEO right. Organic search traffic is the holy grail of SEO, so it can’t be ignored. Without meta tags, you can’t reach readers organically.

SEO 145

SEO User-Generated Digital Marketing Product 145

OnPassive Marketing

NOVEMBER 18, 2022

This blog post has seven tips that can help you every step of the way. Step 1: Create Great Content. To rank on the first page of Google, you must create great content. Here are some tips to help you create content that will rank well in search engines: 1. Step 2: Make Sure Your Content Is Mobile Responsive.

Promotion 81

Promotion SEO Marketing Marketers 81

Unbounce

OCTOBER 20, 2023

TABLE OF CONTENTS What is landing page optimization (LPO)? More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. More blog posts by Oli Gardner Do you have abandonment issues because your landing page bounce rate is through the roof? You’re welcome.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Neil Patel

JANUARY 2, 2019

So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. I am also not going to give you advice that is extremely time-consuming, like writing blog posts, as you’ll also be running your business at the same time. Of course not!

Branding 111

Branding Promotion User-Generated Whitepaper 111

Search Engine Land

MARCH 14, 2023

SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action 2019: A small business advocate called for new regulation. Taking Sides In The Apple vs. Google Skirmish 2010: Personal animosity was driven by a sense of “betrayal” over the alleged copying of the iPhone by Android. A tax or levy on Google.

Search Marketers 81

Search Marketers Marketing Marketers Retail 81

CXL

NOVEMBER 17, 2022

Table of contents What is digital analytics and what can you gain from it? For content analysis: Parse.ly For SEO analysis: Ahrefs 8. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Descriptive analytics 2.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Scoop.it!

MAY 31, 2022

Adding visuals to your content is a great way to keep things fresh and engage readers. Unfortunately, however, producing compelling visual content takes time, thought, and skill. But what if you could tap into the best visual content that’s already out there? What is content curation? How to find curated visuals.

Fashion 85

Fashion User-Generated Place Product 85

Backlinko

AUGUST 16, 2023

The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. But don’t despair: a little spying on your competitors’ SEO tactics goes a long way. It involves assessing their keyword targeting, backlink profile, content strategy and overall optimization techniques.

SEO 86

SEO Product Place Analytics 86

Search Engine Land

DECEMBER 5, 2023

All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. This is a fascinating read for SEOs. Google indexing Google crawls the web and makes a copy of it. Google antitrust trial back in October.

SEO 145

SEO Promotion PR Place 145

Neil Patel

FEBRUARY 16, 2021

How do you get your new site or blog indexed by Google, Bing, and other search engines? Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. Well, you’ve got two choices.

SEO 141

SEO Analytics User-Generated eCommerce 141

Neil Patel

MAY 19, 2020

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.

SEO 145

SEO Non-Profit User-Generated Branding 145

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. That’s why search engine optimization (SEO) is so important. See why SEO is so important to your success?

SEO 145

SEO User-Generated Health Analytics 145

Content Marketing Institute

MARCH 8, 2018

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. What content is too dense or confusing? Content teams work hard to create compelling content, but they have a natural blind spot.

Thought Leadership 109

Thought Leadership Education Law Energy 109

Rock Content

JANUARY 7, 2021

An SEO audit is not as complex as many think. Besides, it is worth keeping in mind that this kind of project generates many benefits for your blog, freeing it from errors that are often very simple to solve but, when accumulated, turn into a headache for any specialist in the field. Here are the topics we’ll cover: SEO audit.

SEO 106

SEO User-Generated Place Analytics 106

Search Engine Land

JANUARY 10, 2023

In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. Also on this day.

Search Marketers 84

Search Marketers Finance Marketing Marketers 84