Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Turns out, a lot of campaigns fall short because crucial details get overlooked. Think of your goals as your campaign’s North Star.

PR

SocialPilot

JANUARY 15, 2025

Thats what well explore in this blog post. You may also hand out some flyers with instructions on how to leave a customer review or “how to use a review platform” For instance, including a link to a review site in a newsletter or a receipt email qualifies as an indirect ask. So, how can businesses get more online reviews?

Customer

Hubspot Marketing

MARCH 10, 2025

In this post, well take you behind the scenes of how were building Breeze, the most common use cases, and how its already helping real businesses drive results. Were not building AI because its the latest tech trend were using AI to deliver what customers are actually after: more leads, faster sales cycles, and better customer satisfaction.

Transform

Sachs Marketing Group

JANUARY 16, 2025

Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives. Setting well-defined goals provides direction and helps measure the success of your lead-generation efforts.

Health

Neil Patel

MAY 30, 2025

It probably doesn’t have anything to do with your technology, your quality, or even your sales team. Potential buyers now research solutions independently long before they get on the phone with a sales representative. Key Takeaways: Manufacturing marketing has to account for long sales cycles and large buying committees.

Manufacturing

Hubspot Marketing

FEBRUARY 10, 2025

It can take many different forms (like those below), but they all come back to the same goal building brand awareness with a new or qualified audience and using the collaborator's clout to hopefully convince that audience to buy. This is generally one of best types of B2B influencer marketing for driving sales.

Influencer Marketing

SocialPilot

JUNE 27, 2025

This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. Set Content Goals to Drive Growth If your social content doesn’t tie directly to marketing KPIs, it’s just noise. Boost Shopify sales?

Thought Leadership

Lynton Web

MAY 8, 2025

Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo. Detailed audience segmentation enables resonant messaging that drives participation. Profitable centers recognize they can't effectively market to everyone with the same approach.

Marketing Strategy

Lusha

DECEMBER 9, 2024

Let’s face it: old-school sales tactics just don’t work as they used to. If you’re done chasing after leads that go nowhere, it’s time to try something different. If you’re done chasing after leads that go nowhere, it’s time to try something different. What Exactly is Inbound Lead Generation?

CRM

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. The Reason Many SMBs waste time on the wrong platforms, leading to low engagement and minimal traffic.

Transform

Vertical Response

JULY 14, 2025

When discussing these organizations, it is important to clarify that marketing refers to the various strategies and activities used to promote their mission, engage stakeholders, and build support, rather than to drive sales or profit.

Non-Profit

Exposure Ninja

JUNE 13, 2025

In this guide, we cover how to craft a branding strategy that captures attention, builds trust, and drives real, measurable growth. Drive Loyalty and Referrals: Loyal customers become brand advocates who bring in more business. Google anything, and you’ll be hit with sponsored ads and branded links.

Branding

SocialPilot

JANUARY 15, 2025

Thats what well explore in this blog post. You may also hand out some flyers with instructions on how to leave a customer review or “how to use a review platform” For instance, including a link to a review site in a newsletter or a receipt email qualifies as an indirect ask. So, how can businesses get more online reviews?

Customer

Duct Tape Marketing

JULY 2, 2025

He’s the author of “Content Chemistry,” a sought-after speaker, and a regular contributor to leading marketing publications. AI can help uncover hidden data trends and quickly transform insights into new campaign ideas, but quality still requires human oversight and creativity. Pulled Quotes “AI’s real value isn’t just efficiency.

Analytics

Hubspot Marketing

JUNE 18, 2025

Few other areas of life encourage you to fail as often as you will with these types of campaigns. McKinsey research backs up the value of analytics: Companies that effectively use analytics in service of marketing and sales performance are 1.5x That mentality crashes and burns in the world of growth marketing.

User-Generated

Vertical Response

JULY 6, 2025

Personalization and segmentation based on subscriber data significantly enhance engagement and deliverability, leading to higher email marketing effectiveness. This feature anonymizes open tracking by requesting images before an email is even opened, leading to inflated open rates and misleading data for marketers.

Email Marketing

Buffer Marketing

NOVEMBER 25, 2024

In return, brands pay influencers a flat fee, sales commission, gifted products, or a combination of these. It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators' engaged audiences in your niche.

Influencer Marketing

Lusha

DECEMBER 9, 2024

Reaching decision-makers in B2B sales can be tricky. Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing

Lusha

NOVEMBER 18, 2024

But here’s the truth: when done right, cold calling is still a great way to find new leads, build relationships, and make more money. Let’s jump in and turn those cold leads into hot opportunities. This makes them tough but important for many B2B sales plans. Why Cold Call and What Are the Benefits?

CRM

Lusha

NOVEMBER 18, 2024

The B2B sales world is always changing. If you’re using old methods, dealing with scattered info, or struggling with poor-quality leads, you’re holding back your growth. You know you need a strong sales pipeline, but how do you fill it with the right prospects? A sales strategy is more than just a fancy term.

CRM

Hubspot Marketing

DECEMBER 6, 2018

But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading. When recruiters read your resume, they want to know three things about you: Are you qualified for this job?

Thought Leadership

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. Why Facebook Lead Generation Matters.

User-Generated

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips. What Is Lead Generation?

Outbound Marketing

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

With marketing automation , you have access to powerful features like multi-step campaigns, lead scoring, and analytics, which will make your email tactics much more strategic. With marketing automation you can start to take out the manual work of crafting individual emails. You Are Having Trouble Scaling.

Email Marketing

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. Turn social shares into leads.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 20, 2013

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. What is their typical sales cycle? What’s the alternative?

CRM

Hubspot Marketing

MAY 16, 2019

On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. The human brain is programmed to crave, seek out, and respond to well-crafted narrative -- that’ll never change. That was pretty much it. The Pillar-Cluster Model.

Marketing

Adobe Experience Cloud Blog

MAY 22, 2019

Think telemarketing calls, radio ads, or postal campaigns. By providing this, marketers can successfully drive brand affinity, capture mindshare, and generate the kind of leads that turn onlookers into lifelong, loyal customers. This misalignment can lead to many missed opportunities. Quality over quantity.

Whitepaper

Hubspot Marketing

OCTOBER 28, 2019

Read on to learn more about integrated marketing and how to create a campaign of your own. If their website promoted a different message or campaign than the one you found on their Instagram account, you’d have a hard time understanding the gist of the brand, right? Now, let’s talk about integrated marketing campaigns.

Marketing

Hubspot Marketing

JANUARY 20, 2023

Image Source A simple design change like choosing a different photo, or tweaking the wording to connect with leads can convert more visitors. On one of my hobby sites, for example, I’m ranking for “support bands for apron belly” and “best pants for apron belly” — and I don’t have blog posts for either. conversion rate from 1,000 views.

eBook

Marketing Insider Group

MAY 8, 2023

Below, we’re discussing how partnering with an inbound marketing agency can give your marketing efforts a major boost and drive revenue growth, just like it did for Intermedia! Video Source: Yum Yum Videos Inbound Marketing vs. Outbound Marketing On average, inbound leads cost 61% less than outbound leads. Why, you ask?

Inbound Marketing

Neil Patel

MARCH 28, 2023

However, with so many online options, where do you go to find potential leads? Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. A great way to start is with a conversion-based Facebook ad campaign.

User-Generated

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. The website, often called an affiliate, will only get paid when their promotion generates a sale. Acquisition Marketing. Affiliate Marketing. Brand Marketing.

Stealth Marketing

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Digital marketing can improve your conversion rate and the quality of your leads.

Digital Marketing

Hubspot Marketing

JUNE 24, 2022

Understanding your customers' pain points can help you craft a better narrative of who they are — which will help you target your digital strategies effectively. Content is the fuel that will ultimately drive your SEO machine. In other words, what challenge is your business solving? Create a strong content strategy.

SEO

Calvyn Lee Blog

AUGUST 8, 2021

In a world where inexpensive digital marketing tactics (such as email campaigns, social media marketing, and online advertising) abound, you might ask why you’d go through the trouble of putting together an in-person event. The answer is that in-person events are effective. And, ultimately, these events help you expand your business.

Food