Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Using a tailored content scoring process. Let's get scoring!

Analytics

Martech

JANUARY 21, 2025

Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. For example, an in-depth guide could become: A blog post that highlights key statistics. Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential.

Whitepaper

Marketing Insider Group

AUGUST 5, 2024

Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. Data-driven decisions boost your ROI and make your campaigns more effective. In fact, businesses that use data-driven marketing are 6x more likely to be profitable year-over-year.

Transform

Search Engine Land

SEPTEMBER 27, 2024

RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. Research and keyword analysis alone are two reasons to use Neuraltext to help you refine blog posts and create content briefs that you can pass off to your content team. External link targets.

SEO

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Use analytics to refine and improve over time. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups.

Thought Leadership

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness. What Counts as an Engaged Session?

User-Generated

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. And make your site more user-friendly.

SEO

Martech

AUGUST 19, 2024

Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve.

Key Performance Indicator

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

Analytics

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. Contrary to what you might think, startups have many SEO advantages. SEO drives business growth.

SEO

Buffer Marketing

JANUARY 16, 2025

BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Track media coverage across social media, news, blogs, and podcasts. trillion historical data points dating back to 2010. Upload custom data for monitoring trends.

Price

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Our data shows that posts created with AI Assistant get 22% higher engagement than non-AI-assisted posts. Artificial intelligence is transforming digital marketing by empowering us to do our best work.

Price

Backlinko

JULY 15, 2025

One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Random content creation is the top reason you won’t see ROI from your content marketing. The next week, you film some YouTube videos. Even better?

Customer

Hubspot Marketing

JUNE 30, 2025

It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Stay open to non-linear paths.

Management

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to  digital marketing.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. AI Personalization Best for: Quickly gathering data to provide data-driven insights and high-quality personalized content. Let's dive in! 7 Examples of AI Automation 1.

Marketing Strategy

Buffer Marketing

DECEMBER 16, 2024

How critical is comprehensive data? If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Long, messy URLs can make your content look cluttered and unprofessional. That's where URL shorteners come in. But which URL shortener is right for you? links Use bit.ly

Price

Orbit Media Studios

AUGUST 6, 2024

By Andy Crestodina Every number in your Google Analytics account is wrong. You don’t need perfect data to find insights. But how inaccurate is Google Analytics? Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.).

Analytics

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not.

Analytics

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies and get real results. What is Social Media Analytics? Yeah, us, too.

Analytics

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts.

Key Performance Indicator

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. This could include blog posts, white papers, webinars, or infographics. I am trained with MarTech content.

Whitepaper

Sprout Social

JULY 15, 2025

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. Why do you need an X/Twitter analytics tool?

Analytics

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Choosing the right rank tracking tool for your website ensures you have all the features and data you need. Some tools offer daily data (like Semrush), while others may only update weekly.

SEO

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. We’ll examine specific reports and metrics that provide actionable data for improving SEO performance. Learn how to link GA4 with Google Search Console in this article.)

SEO

Hootsuite

JULY 26, 2024

1 Analytics Tool for Growth Beautiful reports. Clear data. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Social media competitor analysis tools should be a staple in every social manager’s toolbox. And to understand that context, you need competitive analysis tools.

Analytics

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. What is Facebook monitoring?

Analytics

Search Engine Land

JULY 5, 2024

It aggregates data from Google’s “People Also Ask” feature, providing a visual representation of how questions are related. This is a great website to use to identify topics to write about, especially for blog posts. Working in SEO requires various tools for research and analysis.

SEO

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. Let’s take the keyword “data management consultant” to see what ChatGPT will suggest. Data consultancy is one of my company's services.

SEO

Search Engine Land

JULY 23, 2024

site speed, mobile-friendliness, structured data, XML sitemaps, robots.txt, etc.). Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Most user searches are conducted on search engines first. What results can you expect from each marketing effort?

Digital Marketing

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. But when it comes to work-related processes, it's one of my favorite things. Because it helps me analyze what is and isn't working.

eCommerce

Orbit Media Studios

FEBRUARY 4, 2025

Its one of the most popular reports in Analytics. To find these conversion champs, well need two pieces of data: The traffic to each article (sessions) The conversions from each article (sessions to the thank you page when each article was the referrer) With the traffic and conversions, well have all we need to calculate the conversion rates.

Analytics

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel? Does That Matter?

Email Marketing

Hubspot Marketing

OCTOBER 3, 2024

Traditionally, companies rely on surveys, panels, and market research to gather this data. By comparing the AI-powered insights with our own internal company data, we also assessed how closely AI can match up to traditional tracking methods and its potential for broader use. Here, Kieran and I explore three practical applications.

Branding

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And who can blame them? On average, that means we’re getting 12.5 That’s huge. We’ve got this.

User-Generated

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. And users trust those recommendations.

SEO