Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They usually have a dedicated creative team or agency creating their ads. Organic clicks.

Marketing 107

Marketing Marketers eCommerce SEO 107

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one. We've put together this guide about marketing strategies to help you improve your digital presence and grow better.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals.

Content Marketing 120

Content Marketing User-Generated Customer Journey Marketing 120

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Enter digital marketing. It has become clear that businesses will need to implement an array of effective digital marketing tips to succeed.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Rock Content

APRIL 11, 2024

These changes have also been reflected in digital marketing and SEO strategies. Starting in May 2022 through Google Core Update in March , we have seen blogs and sites with strong and established SEO strategies lose their results significantly. The issue was much deeper! Keep reading!

Transform 81

Transform User-Generated SEO Digital Marketing 81

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. From there, develop blogs or additional content pages covering related subtopics that can naturally link back to the pillar content. An internal linking strategy. Content marketing.

SEO 138

SEO Digital Marketing Health Social Media Marketing 138

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible. If done properly, strategic content marketing will promote growth and improve your return on investment (ROI).

Content Marketing 86

Content Marketing Marketing Marketers Marketing Strategy 86

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. The term especially pertains to digital content, such as YouTube videos, TikToks, Reels, blogs, or social media posts. Not every creator is an influencer, but all influencers are creators.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Backlinko

APRIL 17, 2024

They all have proven track records and a strong reputation in the market. Despite applying all the right tactics and strategies, your website is not guaranteed to rank in the top 10 search engine results for your desired keywords. For example, organic search traffic, page views, clicks, and impressions.

SEO 82

SEO eCommerce PR Non-Profit 82

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. However, B2B leads differ from other types in some crucial ways.

Whitepaper 91

Whitepaper Marketing Marketers eBook 91

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition.

PR 116

PR SEO Customer Journey Thought Leadership 116

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 79

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 79

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Learn their language. Listen intently. "  2.

Copywriting 111

Copywriting PR SEO Content Marketing 111

Rock Content

APRIL 8, 2024

Developing a local SEO strategy is crucial in today’s digital landscape. While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. For example, “best pizza in [city]” is a geo-targeted keyword that can draw in local searches.

SEO 83

SEO Place Promotion Marketing Strategy 83

Buffer Marketing

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. Examples of dark social channels Dark social encompasses a variety of communication methods that are not publicly visible or trackable by standard analytics tools.

Analytics 97

Analytics User-Generated Digital Marketing Communications 97

Hubspot Marketing

DECEMBER 19, 2022

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. How often do marketers publish content? You can conduct a website audit to assess your blog and web pages.

Education 124

Education Marketing Strategy Branding Marketing 124

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

Transform 97

Transform Customer Journey Analytics Millennials 97

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. ChatGPT is a tool to augment certain big digital marketing and SEO tasks. Get the daily newsletter search marketers rely on.

PR 126

PR Digital Marketing SEO User-Generated 126

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. What is email marketing? In this case, it is known as a newsletter.

Email Marketing 91

Email Marketing Marketing Marketers User-Generated 91

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 70

Advertising Advertisers PR Millennials 70

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. I am trained with Search Engine Land content.

SEO 110

SEO User-Generated Education Digital Marketing 110

AWeber

APRIL 11, 2024

A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. For example, a beauty brand might launch a hashtag campaign encouraging customers to share their favorite makeup looks created with a specific product in exchange for prizes.”

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 94

Content Marketing Key Performance Indicator Marketing Marketers 94

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales.

User-Generated 107

User-Generated Analytics SEO Branding 107

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Enter the world of prompt engineering. The result? And now, we’re entering a new era.

Transform 98

Transform User-Generated SEO Digital Marketing 98

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google. Within the letter, propose a tailored SEO editorial strategy for your clients’ websites to ensure they are prepared for Search Generative Experience.

User-Generated 118

User-Generated SEO PR Digital Marketing 118

Martech

APRIL 22, 2024

A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. We don’t know.”

Law 109

Law User-Generated Promotion Branding 109

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Long Tail in Marketing Examples Let’s take a look at some examples of successful long tail marketing.

Shoppers 98

Shoppers Retail Marketing Marketers 98

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. If not, you may be considering it now.

Marketing Strategy 91

Marketing Strategy Whitepaper eBook Marketing 91

Search Engine Land

SEPTEMBER 7, 2023

However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them.

Shipping 137

Shipping Millennials SEO Email Marketing 137

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. What is an AI prompt?

Content Marketing 97

Content Marketing Finance Marketing Marketers 97

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer.

Non-Profit 95

Non-Profit User-Generated Entertainment Promotion 95

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers!

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83