Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) Plus, I’ll share the results we found.

SEO

Backlinko

MARCH 3, 2025

Growing your website starts with reaching the right people. Not random traffic. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. In this guide, you’ll learn all about organic traffic, including how to measure and increase it.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem. Even better?

Customer

Orbit Media Studios

FEBRUARY 4, 2025

Ask GA4 and AI Its easy to see what content drives traffic. Note: The method is described for a website where all articles are in a folder called /blog/. Step 1: Export the traffic report We need to use a GA4 exploration, because Google doesnt make all data available in all reports. Ask your web partner.

Analytics

Backlinko

NOVEMBER 29, 2024

You track metrics like traffic, rankings, and user behavior to figure out what’s working. Metrics that matter to them include organic traffic growth, content performance, conversions, and top traffic sources. They’re focused on questions like: How much traffic is each page getting? And what’s not.

Analytics

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. Getting similar traffic through paid search ads can cost $24K a month.

Search Marketers

Marketing Insider Group

MARCH 17, 2025

Quick Takeaways Traffic sources reveal where visitors come from and whats working. Track Traffic Sources SEO success starts with understanding how people find a site. Organic search traffic shows whether Google sends visitors or if rankings need work. A sudden traffic drop from search?

Analytics

Backlinko

JULY 10, 2024

Keyword cannibalization happens when two or more pages on your website target the same keyword(s) and fulfill a similar search intent. The uneven distribution of traffic indicated cannibalization. In the eight-week period following the launch, traffic increased by 466% compared to the previous year. The result?

SEO

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. You follow trends.

eCommerce

Backlinko

JUNE 12, 2025

You lost half your Google traffic. Welcome to the invisible influence of LLMs, where your visibility goes up even when traffic goes down. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. What’s going on?

SEO

Backlinko

SEPTEMBER 6, 2024

We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance. High Data Accuracy Trustworthy data is vital to understanding your website or app’s performance. This is especially true if you have a high-traffic website, as there are many data inconsistencies.

Analytics

Backlinko

AUGUST 19, 2024

This overview includes link cards—clickable links to websites used to generate the AI-generated summary. But for businesses that rely on organic (unpaid) search traffic, this can be concerning. If users can get all the information they need directly from Google, they might not click through to individual websites.

User-Generated

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. AT its core, SEO for beginners is about turning chance traffic into consistent visibility. For example, instead of “marketing”, target “how to write a blog post for beginners” That phrase has clearer intent and less competition.

SEO

Customers.ai

DECEMBER 18, 2024

In fact, according to studies, 96% of website visitors arent immediately prepared to make a purchase. Thats why understanding intent is the first step in converting anonymous traffic into leads. Example 1 : Blog readers whove visited multiple posts. Example 2 : General traffic visiting non-specific pages (e.g.,

Whitepaper

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Cornerstone content is the most important content on your website. Example Let's say you run a music website. Interest piqued? Table of Contents What is cornerstone content?

SEO

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. Tracking pageviews helps you measure traffic volume and understand which content attracts the most attention. If someone visits your homepage, clicks to your blog, then returns to your homepage, that counts as three pageviews.

Customer Acquisition

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Change is the only constant in today’s rapidly evolving digital marketing landscape. How GEO differs from SEO.

User-Generated

Sprout Social

JULY 30, 2025

In 2024, average publishing frequency dropped slightly, but engagement surged by nearly 20%—a clear sign that brands focused on content quality over quantity are reaping the rewards. Why content marketing ROI matters Companies measure success through revenue—and content teams are no exception. ROI also shapes your career.

Content Marketing

Marketing Insider Group

JULY 30, 2025

You’ve driven traffic with ads, and some visitors clicked and left without converting. Customize your ads to where users dropped off—browsers, cart abandoners, or pricing page viewers all need different messaging. Each segment gets tailored ad creatives and offers that speak to where they dropped off. That’s expected.

Shoppers

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO

Backlinko

JANUARY 23, 2025

Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. Just proven strategies you can use to increase organic traffic and bookings. Online travel agents (OTAs), airline websites, and meta-travel platforms dominate search results. As a result, click-through rates (CTRs) drop each year.

SEO

Hubspot Marketing

FEBRUARY 25, 2025

blogs, videos, media with first-hand expertise from your brand). HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. Databox ) 65% of B2B buyers say short-form content like blog posts and infographics is the most engaging. In 1898, advertising pioneer Elias St.

Transform

Buffer Marketing

DECEMBER 5, 2024

Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. I've collected a bunch of my favorite ones in this post. Feel free to try them and see what insights you can find! What are social media analytics? How often should you be posting?

Analytics

Customers.ai

JANUARY 7, 2025

So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Over half of web traffic is mobile, so a clunky form that doesnt adjust to smaller screens is a conversion killer.

Customer

Backlinko

JANUARY 23, 2025

Now that you’ve seen what real estate SEO can do for your business, let’s start with the most important first step: Conducting a quick technical audit to see if Google can actually find your website. Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real estate SEO.

Real Estate

Backlinko

DECEMBER 5, 2024

SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings. The initial efforts you make to optimize your website are usually not enough to produce long-term results. So, your website needs consistent care and attention to weather these changes.

SEO

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website. Here's what I’ll cover below: What is a rank tracker tool?

Price

Backlinko

DECEMBER 23, 2024

When someone in your local area searches for services like yours, you want your website at the top of the results. My team launched an SEO campaign for them to rank them for important keywords that their prospects are searching: This drives valuable traffic to their site. Just look at Downtown Air. Lets look at how it does this.

SEO

Orbit Media Studios

JULY 16, 2025

By Andy Crestodina Welcome to the “zero click” world, where websites no longer get traffic. Yes, top-line traffic to most websites is down. Traffic from organic search to websites is dropping. This is monthly organic traffic from the start of 2022 to the summer of 2025. Impressions are up!

Marketers

Backlinko

JULY 30, 2024

So that your content attracts more visitors to your website. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. Navigational Keywords Navigational types of keywords are search terms people use to find specific websites or webpages. Let’s get started.

User-Generated

Unbounce

JANUARY 6, 2025

More blog posts by Josh Gallant What is a landing page funnel? Unlike a regular website, a landing page funnel focuses on specific actions you want visitors to take, like signing up for your email list or purchasing. What’s the difference between a website, a landing page, and a funnel? Updated on January 6, 2025.

User-Generated

Hootsuite

OCTOBER 18, 2024

Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

Social Media Marketing

Marketing Insider Group

JULY 14, 2025

If you’re spending time writing blog posts but not getting the results you want, you’re not alone. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. What Is a Blog Content Audit?

SEO

SocialPilot

DECEMBER 23, 2024

That’s what this blog is all about! This influx of reviews gives your business listing an honest voice in local searches, enhancing the possibility of ranking higher when someone searches “furniture stores near me,” driving more traffic. This means that a customer’s honest review is pure marketing gold.

Management

Orbit Media Studios

JULY 24, 2024

For years I’ve been looking at these charts, asking Why the steep drop? Pages on websites It’s also true for website traffic. In this dataset of 9926 GA4 accounts, you can see that a tiny percentage of pages get most of the traffic. The top performers in any marketing channel get all the love. Why the long tail?

Law

SocialPilot

MAY 8, 2025

Content preferences: Determine the type of content your audience prefers, such as videos, blogs, infographics, or podcasts. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. Here are the key types of social media audience analysis: 1.

Gen Z

Search Engine Land

SEPTEMBER 12, 2024

But if done right, guest posts can also provide opportunities to get some fast wins for websites. Ultimately, I know that there is a massive amount of money wasted each year on valueless links from websites picked from Google Sheets lists and popular marketplaces. What if, on the other hand, they were from thoroughly vetted websites?

SEO