Hubspot Marketing

MAY 28, 2024

The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools in their role. That’s a good thing, though, because there are smart ways you can use AI to become a better marketer. What’s trending in AI for marketers? My recommendation?

Education 98

Education CRM Marketing Marketers 98

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 122

SEO Branding Entertainment Communications 122

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. The caveat with LinkedIn is that its content is very much driven by the individuals on it. I asked my followers what B2B companies are making the most of LinkedIn, and they delivered.

Thought Leadership 113

Thought Leadership User-Generated Communications Promotion 113

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise , an international money transfer service I use. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.”

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Hubspot Marketing

JANUARY 4, 2024

A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own. What is the marketing funnel? After all, it's proof that you must be doing something "right."

eBook 118

eBook Customer Journey User-Generated Marketing 118

Hubspot Marketing

MAY 27, 2024

It’s becoming increasingly difficult to get people to pay attention in the age of social media, especially with the amount of online content. Thus, content writers increasingly turn to clickbait to stand out and achieve those valuable clicks. Thus, clickbait has a bad reputation in the world of content marketing.

User-Generated 103

User-Generated Education Marketing Plan Advertising 103

Hubspot Marketing

MAY 16, 2024

To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). Most CMOs are familiar with the concept of Search TAM, but from my experience, most marketers artificially limit their opportunities when calculating it. It's key to diversify before that point.

CMO 106

CMO User-Generated Advertising Advertisers 106

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. There you are in the press or on someone’s blog. Usually, the spike in website traffic from media coverage lasts only for a few hours. Usually, the spike in website traffic from media coverage lasts only for a few hours. First, share it on social media and mention the writer.

PR 106

PR SEO CMO Energy 106

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 90

Content Marketing Key Performance Indicator Marketing Marketers 90

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 131

Whitepaper eBook User-Generated Marketing 131

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This isn’t just a blip on the radar.

Content Marketing 94

Content Marketing Marketing Marketers User-Generated 94

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Sachs Marketing Group

FEBRUARY 14, 2024

Understanding how to repurpose content for social media can help your company amplify its reach, enhance engagement, and maximize ROI on every piece of content. Understanding this process ensures content longevity, diversifies marketing strategies, and strengthens brand visibility in a competitive digital landscape.

Transform 95

Transform Entertainment Content Marketing Social Media Marketing 95

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. If you're short on time, jump to the topic you need.

Whitepaper 135

Whitepaper Transform Promotion Marketing 135

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. Today’s B2B leads don’t want to waste their time on content that isn’t relevant to them.

Whitepaper 85

Whitepaper Marketing Marketers eBook 85

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing. If they can’t answer “what does this company do?” What does this company do? You can put anything there.

PR 127

PR SEO Place Promotion 127

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Only 68% of B2B marketers agree. Only 68% of B2B marketers agree. Remember the story about Plato’s cave ?

B2C 119

B2C SEO Transform Marketing 119

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

MAY 1, 2024

For example, if you want to become bilingual to position yourself ahead of your competition in the job market, you need to be specific about the language you’ll need to learn. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market. What are professional goals?

Management 116

Management Promotion Thought Leadership Education 116

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121

Hubspot Marketing

JULY 26, 2022

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Spotify Wrapped Playlists. Image Source. DuoLingo's TiKTok. DuoLingo has amassed over 4.5

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hubspot Marketing

MAY 8, 2023

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Identifying the target audience.

Market Research 133

Market Research Gen Z Key Performance Indicator Millennials 133

Buffer Marketing

APRIL 29, 2024

  As with other AI tools, there’s no shortage of artificial intelligence image generators in the market. I write content about creators and influencers for this blog and spend a good chunk of my day hunting through free stock photo sites for photos to use as featured images for these articles. DALL-E 3 4.

User-Generated 113

User-Generated Gen Z Price Marketing 113

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Hubspot Marketing

NOVEMBER 13, 2023

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. Drafting a succinct press release and keeping media contacts organized is a good start to garnering coverage.

User-Generated 121

User-Generated Energy Promotion Advertising 121

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No content on a website. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. Send me more content.”

SEO 134

SEO Branding Place Education 134

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 126

Gen Z Content Marketing Marketing Marketers 126

Search Engine Land

MARCH 14, 2024

If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. As Schwartz mentioned: “This update is not part of the helpful content system. Get the daily newsletter search marketers rely on.

SEO 119

SEO Transform Promotion Branding 119

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who will be reading your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 114

Health Entertainment SEO eBook 114

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 132

Inbound Marketing B2C Fashion SEO 132