Litmus

NOVEMBER 17, 2021

There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What you’ll learn in this article: The difference between delivery and deliverability. 5 tips for improving deliverability. What’s the difference between delivery and deliverability? Authentication.

Law 90

Law Analytics Promotion SEO 90

Vertical Response

AUGUST 15, 2022

Do you ever worry about the quality of your email list? If you’re not careful, your email list can quickly become cluttered with bad email addresses that will lead to bounces and spam complaints. Email lists that are bought from external sources are often full of bad email addresses.

Email Marketing 63

Email Marketing Marketing Marketers 63

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Email Marketing 105

Email Marketing Law Education Place 105

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. Think about that for a minute.

Real Estate 77

Real Estate Email Marketing Education Marketing 77

Litmus

AUGUST 19, 2021

Spelling error in a blog post? Mistake in an email? When it comes to email, most mistakes are permanent. And since email has the highest ROI among digital channels, these mistakes can be very costly. To avoid errors, every email—even pre-tested templates—should be tested before every send. Get your email delivered.

Email Marketing 116

Email Marketing Branding Marketing Marketers 116

AWeber

JANUARY 9, 2024

Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. That’s where email nurture campaigns step in. What is an email nurture marketing campaign? How do nurture emails work? The best part?

Customer 90

Customer Copywriting Email Marketing User-Generated 90

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. For starters, 47% of email marketers say the impact of data privacy changes was neutral on their email marketing strategy.

Email Marketing 126

Email Marketing Marketing Marketers Marketing Strategy 126

Jeff Bullas

JANUARY 24, 2023

Focus on work tasks and refrain from personal activities like checking social media or answering personal emails. Here are some tips for taking breaks while working from home: Get up and move around every 20 minutes or so. Be specific about deadlines, deliverables, and any other important details.

Product 252

Product Energy Health Copywriting 252

Hubspot Marketing

FEBRUARY 13, 2023

at HubSpot for their top tips on cross-departmental collaboration. This was an important lesson for Gabrielle Herrera, a marketing manager on HubSpot’s Email Strategy team. While Product leans heavily on Slack to GSD, Marketing uses email as their primary channel for action items and feedback. What does it take?

COS 82

COS Marketing Marketers Communications 82

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. In my experience, you need a marketing calendar to get a full overview of your team’s deliverables, deadlines, and tasks. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Transform 145

Transform Marketing Marketers Millennials 145

Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? In this blog, I’ll uncover some misleading metrics along with the real keys to success for email marketing to make sure you don’t lose yourself. This Email Did Amazing!

Thought Leadership 134

Thought Leadership Shipping Email Marketing Video Marketing 134

AWeber

FEBRUARY 28, 2023

Your sign up form is one of the most important things to consider when planning your email strategy. After all, it’s one of the key steps to growing your email list and generating more leads. The key to email marketing success is to grow a healthy, permission-based list. And it all starts with a strong sign up form.

Food 93

Food Customer Email Marketing Place 93

Vertical Response

NOVEMBER 14, 2022

Are you struggling to keep your email marketing subscribers engaged? Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. First, take a look at your email content and make sure it is interesting and relevant to your audience. Offer Discounts.

Email Marketing 63

Email Marketing Product Branding Marketing 63

Customers.ai

DECEMBER 29, 2023

Identify who is visiting your site with name, email and more. Website visitor identification can give you names, emails, business emails, company names, referral sources, pages visited, and more. While website visitor identification tools can give you names, emails, etc., Do not email these folks. Don’t do that.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. If you’re ready to stop struggling to create quality content and improve your email marketing strategy, then keep reading. Better deliverability.

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Health 102

Health Email Marketing Analytics Place 102

Litmus

SEPTEMBER 17, 2021

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Before you go full throttle, you have to make sure you do a proper email warm-up or else risk being seen as a spammer and ending up in people’s junk folders instead. Not the fresh start you want for your email marketing program.

Email Marketing 74

Email Marketing eBook Place Management 74

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Go agile with email marketing.

Law 107

Law Analytics Email Marketing Communications 107

AWeber

MARCH 9, 2023

And the more recently someone has thought about you, the more likely they are to open future emails and even buy something or recommend you to a friend. Step 1: Find an email newsletter tool Finding the right email newsletter tool is like searching for the perfect ingredient to complete a recipe. It’s a reminder.

Email Marketing 99

Email Marketing Promotion Food Management 99

Hubspot Marketing

JANUARY 13, 2023

A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page. The Beginner's Guide to Email Marketing. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Many Chat

APRIL 22, 2022

Also, Mario pointed out some great tips regarding brand partnerships: “The creator industry is a real industry. Here are Mario’s best tips for getting your foot in the door: Make a list of your favorite brands and look up their influencer/ social media manager on LinkedIn. Check your output (deliverables).

Branding 97

Branding Promotion Price Influencer Marketing 97

Vertical Response

OCTOBER 17, 2022

Email marketing is one of the most effective ways to reach out to your customers and generate more revenue for your business. In 2022 over 4 billion are actively using email. In order to make sure that your email marketing campaigns are successful, you need to track the performance of your emails. Did you know?

Email Marketing 58

Email Marketing User-Generated Health Marketing 58

AWeber

MAY 3, 2022

If you don't want to waste your time trying to find out what works and what doesn't, simply follow the tips outlined below. Leverage the power of email marketing. Email marketing has been proven to provide ample benefits for ecommerce. Just make sure that you use the right email tools. and much more.

eCommerce 121

eCommerce Marketing Strategy Social Media Marketing User-Generated 121

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Analytics 105

Analytics User-Generated Email Marketing Promotion 105

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list. Curate email addresses.

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing? How far would you go with your email design?

Email Marketing 130

Email Marketing Thought Leadership Millennials Marketing 130

Neil Patel

AUGUST 11, 2020

It may be easier to break this down into deliverables, the goal of those deliverables, and the outcome you hope to achieve. You ultimately want a blog that continuously runs on autopilot with no work required by you. Action Rocket — Best for email marketing campaigns. Pop Video — Best for visual content marketing.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Customers.ai

JANUARY 8, 2024

Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. Identify who is visiting your site with name, email and more. With a new complaint rate threshold of 0.3%, cold email outreach is going to become a bit tricky.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

NOVEMBER 2, 2022

Same goes with blog CTA creative — you'd be going for the long-term lead generation play, anyway. Take email as an example. With email, waiting for an A/B test to conclude can be a problem, for several practical reasons: 1. Each email send has a finite audience. Email sends are often designed to be timely.

Email Marketing 142

Email Marketing Place Analytics Customer 142

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. Every house that you deliver email to has a guard dog (ISP).

Thought Leadership 91

Thought Leadership Email Marketing Communications Management 91

Campaign Monitor

APRIL 27, 2022

Email newsletters often don’t bring immediate conversions or sales. The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services.

Law 99

Law Analytics Email Marketing B2C 99

Adobe Experience Cloud Blog

APRIL 17, 2013

by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Email Trust. Message and Creative.

Law 134

Law Email Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Search Engine Land

JULY 20, 2023

This is especially true for those looking to hire qualified SEO help for their blogs, websites and campaigns. Tip: A competent SEO consultant should be able to lay out a clear and cognizant approach to your site and goals. Tip: it is common to have timelines and clear deliverables during any SEO engagement.

SEO 75

SEO Energy Analytics Education 75

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually. Are Your Social Lists Updated Yet?

Transform 103

Transform eCommerce Non-Profit Advertising 103

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Law 144

Law Real Estate Email Marketing Direct Mail 144