Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. How is AI regulated today?

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Customers.ai

FEBRUARY 28, 2024

Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process. Years of targeted digital ads and email campaigns have raised customers expectations. These regulations mandate greater transparency and user consent, limiting how marketers can collect and utilize data.

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects.

Transform 113

Transform Copywriting User-Generated Price 113

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. It’s not a fad.

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Email Marketing Marketing Marketers Marketing Plan 129

Customers.ai

FEBRUARY 15, 2024

In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an advantage; it’s the backbone of successful advertising campaigns. This blog post will delve into the synergy between our innovative product and Facebook ads, a pairing we believe is a match made in heaven.

Advertising 56

Advertising Advertisers Transform Outbound Marketing 56

Businesses Grow

FEBRUARY 13, 2023

For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.

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Pharmaceutical Shipping Branding Education 136

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Transform 99

Transform Education Marketing Marketers 99

Buffer Marketing

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. The prevalence of this number has likely only increased as privacy concerns have grown and regulations on social media activity have tightened.

Analytics 103

Analytics User-Generated Digital Marketing Communications 103

Vertical Response

DECEMBER 4, 2023

In the fast-paced world of digital marketing, new strategies and channels seem to emerge every day. With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing.

Email Marketing 65

Email Marketing Transform Marketing Marketers 65

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

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Email Marketing Direct Marketing Digital Marketing Branding 104

Litmus

APRIL 7, 2023

Welcome back to our monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brainspace. What underlying marketing needs are AI tools trying to meet? Few—if any—email marketers ever have enough time.

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Email Marketing Transform User-Generated Marketing 80

Martech

JANUARY 16, 2024

The impact of this is unlikely to be limited to political marketing. Dig deeper: When politics ignores marketing: A cautionary tale OpenAI also said it plans to incorporate digital credentials from the Coalition for Content Provenance and Authenticity (C2PA) into images generated by Dall-E. “We Why we care. A recent U.K. Get MarTech!

Advertising 90

Advertising Advertisers Education Product 90

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. How will we ensure the protection of customer data in compliance with industry regulations and ethical standards? Get MarTech! In your inbox.

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Customer Transform Thought Leadership Law 106

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

User-Generated 99

User-Generated Digital Marketing Management Branding 99

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Health 102

Health Email Marketing Analytics Place 102

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. However, many marketers enter into partnerships with influencers without a thorough understanding of the legal considerations involved. But it shouldn’t end there. This avoids bad surprises or arguments down the road!

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Law Influencer Marketing Transform Promotion 93

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

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Email Marketing Communications Law Transform 92

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help.

User-Generated 103

User-Generated Management Digital Marketing Branding 103

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. There Are Regulations You Have to Follow. There’s a Ton of Competition.

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Advertising Advertisers Health User-Generated 141

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. It’s one of the earliest blogging platforms and is still operational in 2023. A steady stream of platforms followed.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027.

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Shoppers Customer loyalty Advertising Advertisers 82

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Litmus

NOVEMBER 17, 2021

There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? Delivery tells you whether or not your emails were received by the servers of your subscribers’ inbox providers. An email counts as delivered if it did not bounce, regardless if it landed in the inbox or the junk folder.

Law 90

Law Analytics Promotion SEO 90

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. Get the daily newsletter digital marketers rely on. Processing.Please wait. Read next: Will Elon Musk make drastic changes at Twitter?

Advertising 89

Advertising Advertisers Law Digital Marketing 89

Adobe Experience Cloud Blog

APRIL 18, 2018

When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. In this blog, you’ll learn the key GDPR terms marketers should be familiar with. In this blog, you’ll learn the key GDPR terms marketers should be familiar with.

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Law Marketing Automation Platform Thought Leadership Health 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

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Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

MAY 13, 2019

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Check out this email by Social Media Examiner.

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Email Marketing Thought Leadership Customer loyalty Communications 134

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? They could be blogs, videos, podcasts or whatever. A: Literacy.

Transform 82

Transform New Technology Marketing Automation Platform SEO 82

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. It’s really easy!

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Law Analytics Email Marketing Communications 107

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. So, what is the actual definition of content writing? 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. All good?

Email Marketing 84

Email Marketing User-Generated Communications Marketing 84

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. The GDPR, CCPA, and What Marketers Must Consider. Consumers Choose Companies They Trust.

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Branding Thought Leadership Law Communications 134

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.

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Gen Z Millennials Marketing Marketers 107

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. Creating fake and misleading blog content and images. Get the daily newsletter search marketers rely on.

SEO 107

SEO Energy Law User-Generated 107

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. For example: Write a short Instagram post that gives a synopsis of this blog [INSERT BLOG].

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Whitepaper User-Generated Social Media Marketing Real Estate 140