Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI.

Digital Marketing

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Getting there takes a dedicated AI Search Optimisation strategy , and the first step in this strategy is an AI audit. Unlike traditional search engines, these tools don’t display a list of ten blue links.

User-Generated

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. How We Chose These Agencies AI Search Optimisation is evolving fast, and not every agency is truly delivering.

Thought Leadership

Exposure Ninja

JULY 11, 2024

This audit aims to take stock of how your search engine optimisation is performing and where it can be improved. Even if you think your SEO is good, an SEO audit can still help you find gaps that could get you even more visibility on search engines. What Is an SEO Audit? Why Do You Need an SEO Audit?

SEO

Exposure Ninja

APRIL 7, 2025

Flexibility: WordPress is highly customisable , allowing users to build anything from simple blogs to complex eCommerce stores and membership websites. Scalability : With the right hosting and optimisation strategies, WordPress sites can handle massive amounts of traffic without performance issues.

eCommerce

Exposure Ninja

JULY 18, 2025

This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority. If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. But AI Search is changing things.

Branding

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). Search engines continue to reward fast, well-structured websites with relevant content and established authority. This is where AI Search Optimisation comes in. This SEO foundation still holds value.

User-Generated

Exposure Ninja

JULY 11, 2025

It takes the original query, breaks it down into multiple related searches behind the scenes, and then uses generative AI to create a conversational response. When your content is expertly written, well-structured, and aligned with what users are really asking, it can be selected and cited in Google’s AI-generated answers.

User-Generated

Exposure Ninja

APRIL 25, 2025

It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing

Exposure Ninja

MAY 16, 2025

The biggest driver behind changing search behaviour is generative AI. These AI-generated summaries now appear above organic results, leading to more zero-click searches and fewer visits to your site. It just means you need to add a new approach to your marketing strategy: Generative Engine Optimisation (GEO).

User-Generated

Exposure Ninja

MAY 7, 2025

This means more people are getting answers directly on the search engine result page (SERP), without ever visiting a website. These AI-generated summaries appear at the top of the results page and pull information from multiple sources to answer user queries in a single, cohesive response. of searches in the U.S.

User-Generated

Exposure Ninja

JUNE 26, 2025

Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services. AI Overviews are Google’s AI-generated summaries that appear at the top of search results — often before paid ads and organic listings.

Finance

Exposure Ninja

JUNE 23, 2025

This isn’t just about optimising for new search engines. Market Share in AI Search — Rather than focusing solely on Google rankings , we now need to track how often our brand appears in AI-generated recommendations compared to competitors. This metric reveals true share of voice in the conversations that matter most.

SEO

Exposure Ninja

DECEMBER 12, 2024

But here’s the real kicker: if you’re not optimising for this shift, you’re about to lose big. Just ask Unbounce – they went from owning the featured snippet for ‘how to improve sales conversion rate’ to being buried beneath AI-generated content. Their traffic? The good news?

Thought Leadership

Hubspot Marketing

JUNE 18, 2025

That said, content-led growth isn’t about churning out thousands of blog posts; it’s about delivering content that meets people where they are, with the right message at the right moment. That’s a lesson some may forget in the current fervor over AI-generated slop posts. You may also see this as “ user-generated content ” campaigns.

User-Generated

Exposure Ninja

JULY 18, 2025

AI Search is impacting the future of traditional search engines. But this shift doesn’t mean it’s time to abandon traditional Search Engine Optimisation (SEO). We’ll explain the differences between AI Search Optimisation vs traditional SEO and why you need both to stay visible in 2025 and beyond.

SEO

Exposure Ninja

MAY 16, 2025

With zero-click searches rising and AI-generated answers dominating search results , shouldn’t content marketing be dead by now? Maybe you’ve tried the DIY approach and found yourself drowning in half-finished blog posts. Many agencies can write blog posts or design infographics. Quite the opposite.

Content Marketing

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing is one of the methods you can use to help generate and amplify eWOM. Research has found that consumers will look at blogs to justify a purchasing decision. Post-purchase.

Inbound Marketing

Adobe Experience Cloud Blog

JANUARY 18, 2019

Lead Generation. A website helps you generate leads while you are asleep. You can optimize your website in the search engines to boost the chances of particular products or services being served up higher in search engine results pages (SERPs) , thus increasing your visibility with prospective consumers.

Thought Leadership

Exposure Ninja

JUNE 23, 2022

56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. When recruiting digital marketing professionals to join your team, you should look for those who possess this general grounding and also excel in one to two specialist areas. b i llion in 2023.

Digital Marketing

Exposure Ninja

MAY 5, 2022

These rules are simple and easy to follow, and the result of well-optimised page titles and meta descriptions is more traffic to your website. In this short guide, we’ll teach you what page titles and meta descriptions are , why they’re so important for Search Engine Optimisation (SEO) and how you can optimise them like the pros.

SEO

Exposure Ninja

APRIL 17, 2023

No more subject lines saying, “New blog live now” Click Through Rate — the percentage of people who opened your email and clicked a link in that email. Organic Traffic — the traffic that comes to your website from search engines, such as Google or Bing, without you having to pay for it through advertising.

Digital Marketing

Search Engine Land

NOVEMBER 8, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO

Adobe Experience Cloud Blog

OCTOBER 22, 2012

But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. The right content strategy can make a huge impact to your business. The Questions.

Content Marketing

Exposure Ninja

MAY 26, 2023

Google is calling this new way of searching the “Search Generative Experience”, or SGE, which completely changes the way users will see search results. These snapshots are made up of a main generative AI text response, with three websites on the right-hand side, which the AI has used to corroborate its answer.

PR

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Exposure Ninja

JULY 8, 2022

Whether you’re operating as a one-man band or a full orchestra, selling more seats to your next gig is a crucial way of generating income — and increasing your chances of a standing ovation. Check out this blog if you’re looking for even more lead generation ideas. How Can I Increase My Sales Team’s Productivity?

Price

Search Engine Land

MARCH 26, 2023

Ahrefs, SEO toolset provider, to build their own search engine to compete with Google 2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. ( Yep launched in 2022.) billion people worldwide with new languages. Neither was Author Rank at Google.

Search Marketers

Exposure Ninja

MARCH 8, 2022

We suggest having a final list of between 25 and 50 keywords and phrases to optimise various website pages for or create content based around. If you put your keyword into a search engine and all the results are very informational, or unrelated to your business offering, then that keyword might not be for you. Google Keyword Planner.

SEO

Exposure Ninja

MAY 26, 2024

This article was originally published on November 29th 2023, whilst Google’s Search Generative Experience (SGE) was still in testing. Google’s new AI-powered search engine SGE ( Search Generative Experience ) is poised to be released in the coming months. Already ranking in the ‘regular’ organic search results.

User-Generated

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Exposure Ninja

JULY 15, 2022

This guide covers five digital marketing strategies that you can use to turn your website into a lead generation machine and drive more traffic to your site. Blogs and Guides. Blogs and guides will be one of the cornerstones of your content marketing strategy. Website and Search Engine Optimisation-led Strategy.

Digital Marketing

Exposure Ninja

APRIL 5, 2022

Unfortunately, we see too many websites that are clearly not ranking at the top of Google or converting enough leads or sales because their websites have been built by web design agencies that prioritise design over revenue generation. Instead, the best lead generation solution for that business would have been to offer a consultation call.

eBook

Exposure Ninja

NOVEMBER 13, 2023

If they wouldn’t, then your law firm is missing out on some serious lead generation. One of the main things you need to think about is conversion rate optimisation, also known as CRO. You’re optimising your website for conversions. They’re likely to be asking questions on search engines.

Law

Exposure Ninja

JANUARY 25, 2022

Search engines and their algorithms can feel like a bit of a mystery. This guide will be focusing on Google as it’s the biggest search engine, but other search engines such as Bing, have similar algorithms. Search engine optimisation of course! Optimise Your Website. Is Your Site Mobile-Friendly?

eBook

Exposure Ninja

NOVEMBER 13, 2023

Search engine optimisation , often known as SEO , is one of the most important ways to get more eyes on your business through the power of search engines. Later in this guide, we’ll explain how your Google Business Profile can help your law firm reach the top of search engine results pages.

Law

Exposure Ninja

SEPTEMBER 14, 2022

In this guide, we’ll explain how to get your Magento store to the top of Google using SEO (search engine optimisation). We’ve taken eCommerce store clients from five to eight figures in yearly revenue, so we know a thing or two about how to optimise a Magento store for SEO. Keyword-optimised website content.

SEO