SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere.

User-Generated 97

User-Generated SEO Communications Target Market 97

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. What makes content helpful? As he explained on Aug.

User-Generated 103

User-Generated Transform SEO New Technology 103

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Editorial guidelines are a set of standards for any/all content contributors, etc. Writing guidelines for the role of AI in your newsroom? What are editorial guidelines?

Transform 98

Transform Place Communications SEO 98

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. In the fast-paced world of digital marketing, it might feel impossible to keep up. AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No content on a website. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. Send me more content.”

SEO 127

SEO Branding Place Education 127

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Management 75

Management Price Analytics User-Generated 75

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Customer loyalty 115

Customer loyalty SEO User-Generated Product 115

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Customer 108

Customer Transform Thought Leadership Law 108

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. What does this mean for you?

Advertising 70

Advertising Advertisers PR Millennials 70

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial.

Copywriting 119

Copywriting User-Generated Influencer Marketing Marketing 119

Businesses Grow

APRIL 1, 2024

The only content I consume is YouTube. Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? By participating and getting involved, you can establish yourself as a go-to resource.

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

SEO 127

SEO User-Generated Affiliate Marketing Finance 127

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Managing reviews.

Real Estate 109

Real Estate User-Generated Price SEO 109

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Bolus says.

Influencer Marketing 117

Influencer Marketing User-Generated Marketing Marketers 117

Rock Content

MARCH 26, 2024

What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? As rockers, we are proud to use our own tools to help boost our content production process. The Importance of Humanizing AI Content: I bet you don’t like chatting with a robot, right?

Transform 83

Transform User-Generated SEO Branding 83

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points.

Transform 100

Transform User-Generated SEO Branding 100

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Transform 100

Transform Education Marketing Marketers 100

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences.

Branding 97

Branding Transform User-Generated SEO 97

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Why do you want to experiment with AI in the first place? What are the risks and benefits?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Search Engine Land

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

SEO 117

SEO User-Generated Manufacturing Customer Journey 117

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts. So start with the audience.

Thought Leadership 110

Thought Leadership Content Marketing PR CMO 110

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. And while it’s far too early to predict a winner, my money is on ChatGPT.

User-Generated 126

User-Generated Copywriting Marketing Automation Platform eBook 126

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? How are Creators and Marketers Using AI? billion in 2021.

Marketing 136

Marketing Marketers SEO Place 136

Hubspot Marketing

APRIL 8, 2024

In this post, I explain what Google Ads Intelligence is, the key features it includes, and Google Ads AI best practices. Table of Contents What is Google Ads Intelligence? When did Google roll out AI for ads? AI Features in Google Ads Best Practices When Using Google Ads Intelligence What is Google Ads Intelligence?

User-Generated 105

User-Generated Advertising Advertisers Communications 105

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. So, why should you care?

Transform 104

Transform Customer Management Communications 104

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started!

Transform 78

Transform User-Generated Marketing Marketers 78

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. You’re getting a flurry of attention and traffic. How do I get maximum value from a press hit? This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. AI can help. You’ve been mentioned.

PR 104

PR SEO CMO Energy 104

Martech

DECEMBER 28, 2023

“Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, where is my AI, here is my AI, everywhere is AI. Experienced McCMO got a new job, AI-AI-O.” Ask the CEO/CMO why she wants you to use AI?

CMO 99

CMO Analytics Communications Marketing Strategy 99

Hubspot Marketing

JUNE 5, 2023

AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. How HubSpotters Are Enhancing Their Content with AI 1.

Marketing Plan 116

Marketing Plan SEO Management Product 116

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful, high-quality content, a never-ending content arms race results. But look where we are today! Is there hope?

Education 135

Education Branding Content Marketing Place 135

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This represented Year 14 of the {grow} blog, and I think it was one of the strongest years ever. Appropriately, the big themes of the year were AI and Gen Z, and that was reflected in the top posts.

Gen Z 100

Gen Z Education Marketing Strategy Branding 100

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Like… well, you get it. What type of content should we focus on?

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Search Engine Land

JANUARY 22, 2024

He then used his AI content tool to recreate thousands of pages of copy. The one about marketing effectiveness. You’re out playing ball, and when things don’t go how the ball owner wants, the kid gets annoyed and threatens to stop playing with us all. And it all starts with Thomas Jefferson.

SEO 117

SEO Education Branding Advertising 117

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop. In return, I received a list of blog post ideas I can pursue. Pricing: Free version available.

Price 95

Price User-Generated Marketing Marketers 95

Rock Content

APRIL 22, 2024

It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more.

User-Generated 52

User-Generated Marketing Marketers Branding 52