SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. We will help you navigate the murky waters of social media management pricing models. Phew, that’s a lot.

Management 52

Management Price Social Media Marketing Advertising 52

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads).

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. The default strategy would be to start a blog, focus on SEO, and they will come.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Neil Patel

DECEMBER 30, 2020

They’re just hard to find. The right link building companies will help you do this. If you’re like most business people, you’re looking to hire a link-building agency because you heard links drive higher rankings and traffic to your site. Then, create a content piece discussing your findings and promote it to get links.

SEO 145

SEO Content Marketing Branding Promotion 145

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Content Marketing 121

Content Marketing SEO Marketing Marketers 121

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Gen Z 138

Gen Z Branding Marketing Marketers 138

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Set Up

OCTOBER 4, 2022

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets.

CMO 52

CMO Health Marketing Marketers 52

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. Learning how to use WriterAccess could help you reach those consumers better. Of course, we all fear what we don’t understand.

Customer Journey 75

Customer Journey Transform Place eBook 75

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content.

SEO 123

SEO B2C PR Whitepaper 123

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Neil Patel

OCTOBER 24, 2020

While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. Let’s start by reviewing how you can find the best consultant for your company. So what do you do?

Real Estate 132

Real Estate Price Advertising Advertisers 132

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. Use AI to extract the key takeaways in seconds.

Transform 88

Transform Whitepaper User-Generated Social Media Marketing 88

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. This includes handling customer support inquiries, creating personalized offers and analyzing customer data. And social data is at the center of many marketing transformations.

Transform 87

Transform Copywriting Marketing Marketers 87

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Spiralytics

JULY 19, 2023

Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfect for both small and large businesses. This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results. Don’t fret, though!

SEO 75

SEO eCommerce Digital Marketing Management 75

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. You’re about to find out!

Gen Z 93

Gen Z User-Generated SEO Thought Leadership 93

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

Branding 86

Branding Promotion Analytics Place 86

Exposure Ninja

APRIL 5, 2022

Pick the wrong web design agency to build or rebuild your website, and the end result could be spiralling costs and no return on investment, rather than an increase in traffic or conversions. Choosing a web design agency shouldn’t feel like a gamble. Does the agency have a process? Does the agency have a process?

eBook 52

eBook eCommerce User-Generated Target Market 52

Neil Patel

JANUARY 21, 2021

Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. Bootstrapped companies are those that grow through the dedication of their founders, rather than relying on cash flow from investors. Basecamp is a bootstrapped company, for instance.

Communications 110

Communications User-Generated SEO Email Marketing 110

Search Engine Land

JULY 11, 2023

We’re going on a journey to a digital agency. It can be any agency. Alongside all of the fun, a lot of hard work happens in the agency. Their brand director said it was too far off brand.” You know the type – brightly colored offices, bean bags, table football. The opportunity and projections are amazing.

SEO 67

SEO Branding Education Transform 67

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. This, of course, is the challenge of paid marketing. Maybe you’ve set your budget and ad parameters and are ready to go.

Whitepaper 142

Whitepaper User-Generated Copywriting Advertising 142

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Or do they?

Product 84

Product User-Generated eCommerce Marketing 84

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. Blog content. Influencer marketing. Praised in customer testimonials on social media.

PR 137

PR Communications Inbound Marketing Management 137

Search Engine Land

MAY 17, 2023

TL;DR from Part 1: Entities are used as a source for expanding search queries with different terms. Document relevance to a query is partially understood through the lens of known entities. Google is a semantic search engine. Optimize around search intent when attempting to cover a topic. Pages don’t exist in a vacuum.

SEO 101

SEO PR Food Health 101

Exposure Ninja

AUGUST 26, 2022

Please forgive any errors you may find. On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. Sidenote: The irony of my writing this attempting to write helpful content about the Helpful Content Update hasn’t escaped me.

Copywriting 115

Copywriting SEO User-Generated Education 115

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. CTAs are a critical component of marketing material.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Neil Patel

APRIL 21, 2021

These are extremely easy to set up and can help propel you to the top of the search results, even in the most competitive categories. This is where eBay ads come in, allowing you to pay for your listing to feature at the top of the search results. billion listings, how can you make sure you stand out from the crowd?

Real Estate 121

Real Estate Promotion Advertising Advertisers 121

Marketing Insider Group

MAY 19, 2020

One upon a time, user-generated content was the favorite buzzword in content marketing. Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. EGC is many times more effective than branded content or influencer content.

Customer 116

Customer User-Generated Entertainment Promotion 116

Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Key skills needed for marketing.

Transform 98

Transform Marketing Marketers Advertising 98

Hubspot Marketing

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. To help you spread the word about your business without breaking the bank, we’ve compiled 14 ways to get advertising for free. Ways to Get Free Advertising.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. With creativity, thoughtfulness, and CSV magic, programmatic SEO can do this, resulting in millions of new customers per year. It’s time to rethink SEO growth.

SEO 101

SEO Transform Price eCommerce 101

Rock Content

APRIL 7, 2023

Content is and will continue to be an essential component of any successful marketing strategy. For instance, look at how many blog posts you produce weekly, monthly, and annually for customers and prospects. Instead of frantically juggling all of these tasks, you need to find ways to save time without giving up quality.

User-Generated 60

User-Generated SEO eCommerce Price 60

Hubspot Marketing

JUNE 21, 2019

The brand new site design you've been working on is finally finished -- and it looks great. Hiring an agency or directing your developer's time to fix it are investment-heavy solutions that'll eat up more of your budget and time. Having trouble finding an option? However, after a few weeks, you notice something's missing.

User-Generated 141

User-Generated eCommerce CRM SEO 141