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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

companies, 96% of whom hold positions of VP-level or higher. Marketing budget as a percentage of company budget dropped to 10.6%, near pre-Covid levels. Within content creation, using AI tools for blogs and website content, social media, and email marketing top the list. from 10.9% in Spring 2023. of marketing budgets.

CMO 288
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Maximizing Work Productivity: Essential Strategies for Effective Time Management

Vertical Response

Key Takeaways High employee productivity, fostered by effective engagement strategies and recognition, drives organizational success and contributes to a satisfying work environment. Beyond the macro-level benefits, such as economic performance and overall productivity growth, lies the micro-level impact on employees.

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Take Your Semrush & Customers.ai Integration to the Next Level

Customers.ai

Last month we officially launched our Semrush integration and we are happy to say we’re already seeing some exciting results! If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. To 10x your ROI!

CRM 107
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AI-powered content management: How to make your workflows more efficient

Search Engine Land

AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS). Follow this five-step process when integrating AI into your content management workflow: 1. Integrate AI Consider a phased approach to AI integration.

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Scaling personalized experiences: From anonymity to insight

Martech

This meticulous tagging process effectively turns each content piece into a key component, poised to seamlessly integrate into the tailored paths we design for our visitors. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

Transform 110
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What You Need to Know About OpenAI CustomGPT

Marketing Insider Group

Because understanding CustomGPT could mean unlocking a new level of precision and personalization in your AI-driven initiatives. CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support. So, why should you care?

Transform 104
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Un-silo your PPC campaigns: 4 tactics for more cohesive marketing

Search Engine Land

You’ll need a keyword-level report from both channels to craft a strategy addressing keyword overlap. Dig deeper: SEO vs. PPC: Differences, pros, cons and an integrated approach Get the daily newsletter search marketers rely on. Blog content is great for Demand Gen campaigns on Google Ads. See terms.

Marketing 106