Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears. How do they manifest? And empathy comes from research. It’s a guide.

Non-Profit 117

Non-Profit Health Finance Social Media Marketing 117

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Branding 104

Branding Content Marketing User-Generated Communications 104

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site.

Content Marketing 109

Content Marketing PR Transform Manufacturing 109

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Workplace impact. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Advertising. Customer experience. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Personalized Marketing 115

Personalized Marketing B2C Customer Journey Law 115

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. Marketers need a more analytical and innovative approach to selling.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. Creating it is the basis of a Digital Marketing strategy. It became popular with Inbound Marketing. How would its persona look? What Is a Buyer Persona?

CRM 83

CRM eBook Communications B2C 83

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. For example, you might use ChatGPT prompts for cover letters to get ideas for how to craft a standout resume. New to ChatGPT?

Product 92

Product Real Estate User-Generated Fashion 92

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Visitors to the Upstanders website can also fill out a form to nominate someone who’s making an extraordinary impact in the community.@Starbucks’

B2C 96

B2C Content Marketing Shipping User-Generated 96