SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. Taking care of all these areas can get tricky without a handy guide. What are the checkboxes for executing a social media marketing strategy?

Social Media Marketing 62

Social Media Marketing Marketing Strategy Marketing Marketers 62

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Identify content gaps.

Customer Journey 104

Customer Journey Customer Social Media Marketing User-Generated 104

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Search Engine Land

MAY 30, 2023

How can it help my business? A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. Your YouTube channel doesn’t have to be a brand video graveyard. Shouldn’t I be on TikTok instead? Nothing more, nothing less.

Branding 101

Branding Gen Z Transform Education 101

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Marketing 84

Marketing Marketers B2C Price 84

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. How’s it doing in 2021? Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Is it still the king? Let’s find out.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. Boost Sales.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? It’s much safer—and more efficient—to dedicate a specific time in your workday to create, tweak, proofread, and schedule posts. the goals for the account.

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Hubspot Marketing

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. But how do you actually ensure you’re generating fantastic content those people will want to interact with?

Marketing 143

Marketing Marketers Analytics Promotion 143

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. Help them recognize they need what you offer to create a demand for your products or services. What’s the best way to do that? Overview of Demand Generation.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing.

Transform 128

Transform Thought Leadership CMO PR 128

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. In case you or your boss need some convincing, here are four of the biggest reasons why a video strategy is now a necessity for every company. But that's just the beginning.

Marketing Automation Platform 116

Marketing Automation Platform User-Generated SEO Analytics 116

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ).

eBook 141

eBook Copywriting User-Generated Entertainment 141

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content. Here are five tips to help you get there: 1.

User-Generated 108

User-Generated B2C Entertainment Place 108

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Because it’s a tool they can use for growth.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Define your vision for success. Understand your audience.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. As we can see in Google trends, ABM is past its peak. ABM has its limitations.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough.

User-Generated 144

User-Generated Analytics Customer Journey Marketing 144

Martech

AUGUST 10, 2023

The importance of a well-structured blog posting schedule cannot be underestimated. When done right, it can enhance audience engagement and maximize the impact of your content. Find out how to optimize your posting schedule with the following case studies and best practices.

Whitepaper 98

Whitepaper B2C eBook eCommerce 98

Orbit Media Studios

AUGUST 29, 2023

By Andy Crestodina Marketers talk a lot about generative AI for copy and content. So you can upload your marketing analytics data from any source and ask it for visualizations and insights. So you can upload your marketing analytics data from any source and ask it for visualizations and insights.

SEO 66

SEO Analytics Copywriting Marketing 66

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 121

B2C Whitepaper Marketing Marketers 121

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively. What is a persona in content marketing?

Content Marketing 99

Content Marketing B2C Marketing Marketers 99

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. Blogging is effective, but it isn’t getting easier.

B2C 145

B2C eBook Analytics Promotion 145

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears. How do they manifest? And empathy comes from research.

Non-Profit 117

Non-Profit Health Finance Social Media Marketing 117

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Welcome Software

APRIL 13, 2022

There’s almost never a one-size-fits all approach to building or managing a content marketing team. But there are some basic principles to follow that can boost your chances of success. . Key roles your content team should have. Content Marketing Manager . A content marketing manager is typically tasked with: .

Key Performance Indicator 59

Key Performance Indicator SEO Management Analytics 59

Marketing Insider Group

OCTOBER 16, 2021

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. If someone sold you something that was an amazing value and changed your life for the better, would you be mad? Marketing isn’t sales. So, how do you find this out? People hate ads.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. If someone sold you something that was an amazing value and changed your life for the better, would you be mad? Marketing isn’t sales. So, how do you find this out? People hate ads.

Customer 111

Customer CMO Customer Journey Marketing 111

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. How do you create content that meets those goals?

Copywriting 144

Copywriting SEO User-Generated Branding 144

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. PointVisible).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies. In digital marketing , proper attribution can be a total game-changer and help businesses reach their end goals.

Whitepaper 110

Whitepaper Customer Journey B2C Marketing Mix 110