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What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. But how do you pick the right KPIs for your business? In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your business.

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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Innovation.

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How Apple iOS 15 is Impacting Email Marketers [New Data]

Hubspot Marketing

Back in September 2021, the announcement of Appleā€™s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. How is this possible? How Are Data Privacy Changes Affecting Email Marketing Strategies?

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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Once visitors click on the CTA, they're brought to a landing page where they fill out a form with their name, email address, and any other relevant information you've deemed important. What is a good lead magnet?

eBook 145
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How to Properly Leverage Lead Scoring to Make More Money

Neil Patel

Having the ability to find and convert high-quality leads is what keeps these brands successful. Whether youā€™re running a corporate startup marketing campaign or moving your local business into the digital age , you canā€™t afford to waste time and money on weak leads. What is Lead Scoring? Why do lead scores matter?

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How to Market a Service-Based Business

Exposure Ninja

Marketing a service-based business is a tad different from marketing a product-based one. We’ll be exploring the options available to you and how you can set yourself apart from competitors. How you can market to these customers depends on the stage of the funnel, so let’s start with the top of the funnel.

Law 98
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How to Fix Your Email Reputation

Litmus

Picture this: youā€™ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, weā€™ll cover: What is email sender reputation? Why has my email reputation gone down?

Analytics 105