Exposure Ninja

JULY 11, 2024

This audit aims to take stock of how your search engine optimisation is performing and where it can be improved. This will lead to greater visibility for your business and more conversions. Technical SEO ensures your website is optimised for search engines and the people who land on your site.

SEO

Exposure Ninja

JULY 24, 2025

Have you asked ChatGPT a question about businesses in your industry and noticed your brand wasn’t mentioned? Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Here’s how it breaks down: Steps 1–3 : Reveal how your brand is currently seen and spoken about.

User-Generated

Exposure Ninja

JULY 18, 2025

If someone mentioned your business online but didn’t link to you, the next move was to reach out, ask for a link, and convert that mention into a backlink. This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority. But AI Search is changing things.

Branding

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing. This is where AI Search Optimisation comes in. Struggling to know how to use AI with your marketing?

User-Generated

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. How We Chose These Agencies AI Search Optimisation is evolving fast, and not every agency is truly delivering.

Thought Leadership

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… Google has rolled out a powerful new addition to its evolving search experience: AI Mode. When your content is expertly written, well-structured, and aligned with what users are really asking, it can be selected and cited in Google’s AI-generated answers.

User-Generated

Exposure Ninja

APRIL 25, 2025

Content is how you get found, earn trust, nurture your audience, and drive sales. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. Download my free copy Key Takeaways: Why Is Content Marketing Important?

Content Marketing

Exposure Ninja

MAY 16, 2025

You’re checking Google Analytics 4 (GA4) and notice something’s off. Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ). We’re even seeing a dip in Google’s market share as users shift towards AI search experiences.

User-Generated

Exposure Ninja

MAY 7, 2025

In this guide, we’ll unpack what zero-click searches really mean and how you can still drive measurable results when the SERP feels like it’s working against you. The user types a query into Google, gets the answer instantly on the results page, and moves on without visiting any website. of searches in the U.S.

User-Generated

Exposure Ninja

JULY 18, 2025

If Google rolls out its new AI Mode as the default experience, that shift could happen sooner. Even on Google, searchers are interacting with AI Overviews or switching to AI Mode to get direct insights, not just a list of links. But this shift doesn’t mean it’s time to abandon traditional Search Engine Optimisation (SEO).

SEO

Exposure Ninja

MAY 16, 2025

Maybe you’ve tried the DIY approach and found yourself drowning in half-finished blog posts. So, how do you separate genuine content marketing superstars from those who are all talk and no results? Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ).

Content Marketing

Adobe Experience Cloud Blog

JANUARY 18, 2019

This means that they visit Google and type the keywords related to the product, such as the ‘Best Casual Trousers.’. They can also read reviews and case studies to help validate claims or watch animated or explainer videos to get a better understanding of what your business is all about. Ok, How Can I build a Website?

Thought Leadership

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in.

Digital Marketing

Adobe Experience Cloud Blog

MAY 23, 2014

Of course, lots of airlines offer this type of service; in my budget-conscious backpacking days, I tried and tested a lot of them. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. And that gets my thumbs up! Here are some of my own tips: 1.

Customer

Exposure Ninja

MAY 5, 2022

Meta titles and descriptions are a key part of SEO and are crucial in getting your content to the top of Google. These rules are simple and easy to follow, and the result of well-optimised page titles and meta descriptions is more traffic to your website. Alternatively, you can follow Google’s SEO guide. Make them unique.

SEO

Exposure Ninja

JULY 21, 2022

Does getting to the top of Google and gaining more organic traffic from search engines feel like a dim and distant dream? Search Engine Optimisation , or SEO , is the art of improving your website’s performance so that you can gain better search engine results page rankings and, in turn, more organic traffic. Let’s get started!

Health

Exposure Ninja

JULY 8, 2022

But how can small businesses easily increase their online sales , attract new customers and convert website visitors without the resources of multinational giants? Today we’ll be covering: How to Reach Potential Customers Online. How to Convert Visitors into Customers. How To Improve Your Sales Skills.

Price

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). We have also just launched a guide to show you how to build and operate your own content marketing machine. The right content strategy can make a huge impact to your business.

Content Marketing

Search Engine Land

NOVEMBER 8, 2023

After that, how you can improve prompts to get even better answers from me. Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area.

SEO

Exposure Ninja

MARCH 8, 2022

This guide aims to teach you how to do keyword research like a pro. How Many Keywords Should You Have? We suggest having a final list of between 25 and 50 keywords and phrases to optimise various website pages for or create content based around. How to Do Keyword Research – Step-by-Step. Identify local keywords.

SEO

Exposure Ninja

MAY 26, 2024

This article was originally published on November 29th 2023, whilst Google’s Search Generative Experience (SGE) was still in testing. This test ended on May 14th 2024 when Google released the AI Overview, a rebrand of the former SGE test. Providing simple information with high readability.

User-Generated

Exposure Ninja

AUGUST 4, 2022

You can learn how to do Search Engine Optimisation, or SEO, for completely free. We’ve compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started. The Best SEO Blogs. Google’s SEO Starter Guide. Google (Search). The 10 Very Best SEO Blogs.

SEO

Exposure Ninja

JULY 20, 2022

Search engines such as Google are able to see this text and the page or site it is linking to and will take it as an indicator of the relevance of the target. Whilst it took time, Google reacted by updating its algorithm to prevent these pranks. Branding your anchor text also allows you to establish the narrative for your business.

Price

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. But with so many pages on your site, how do you know which ones to focus on? This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more.

User-Generated

Bannerflow

MARCH 23, 2020

Which in testing times, is essential to remain competitive and reach business goals. In this blog, we explore how combining in-house with the best technology, such as a creative management platform (CMP) , saves brands time, money, and resources by: Cutting costs that frees up budget for impactful creativity. Practical advice.

Transform

Exposure Ninja

MARCH 14, 2022

You may have found yourself reading guide after guide and thinking, “ Ok, this is great, but how can I create good content about my “boring” business that people will want to link back to? ” Listen, there’s no such thing as a boring business. How many backlinks would you expect them to have?

PR

Exposure Ninja

JANUARY 25, 2022

Google uses over 200 ranking signals to decide which pages appear at the top of the Google search results for any given search term, including the quality of your page, how useful it’s been to past visitors and if it matches the searcher’s intent. How to Get to the Top of Google with SEO.

eBook

Exposure Ninja

JUNE 21, 2022

Are you unsure what the next best step is to help your business thrive online? Optimising your website for SEO. Sharing blogs, guides and news. Blog / knowledge base content – articles covering common questions potential leads have before becoming clients. Help your business thrive. This guide is for you!

Digital Marketing

Exposure Ninja

JUNE 30, 2022

After months of planning, financing and working countless hours, you’re finally opening your business. Experienced business owners often find themselves asking the same questions too, even more so after starting to expand their advertising through the use of social media. So how can we understand our customer if we’ve yet to meet them?

Non-Profit

Exposure Ninja

FEBRUARY 6, 2023

Here are some channels you could focus on for your digital marketing budget: If you want to scale your business successfully — you’ll need an airtight marketing strategy based on your budget. Scaling your business becomes an uphill battle. Related: Beginner’s Guide to Google Analytics 4 2. And by that, we mean strategically.

Customer Journey

Exposure Ninja

APRIL 26, 2022

With so many other websites vying for your ideal customer’s attention, you need to make sure your sales funnels are as optimised as they can be. This guide talks you through exactly what a sales funnel is, why your website needs one and how you can optimise it. Why you need to optimise your website’s sales funnel.

Customer Journey

Exposure Ninja

FEBRUARY 10, 2022

There’s a question we get asked a lot here at Exposure Ninja – “ How do I get my article or website to the top of Google? ” A question that involves both our love of search engine optimisation and creating great website content ? 627% Increased Sales and Enquiries for Safety Equipment B2B Business.

Education

Exposure Ninja

JULY 15, 2022

So how can you set yourself apart from the rest of the crowd ? Let’s jump right in with content marketing , one of the most important marketing pillars for any business. Later in this guide, we’ll cover how you can conduct keyword research to find out the type of questions your ideal customer is searching for. Blogs and Guides.

Digital Marketing

Moz

FEBRUARY 22, 2021

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. In this blog I’ll explain the following: What is structured data?

User-Generated

Exposure Ninja

NOVEMBER 13, 2023

Search engine optimisation , often known as SEO , is one of the most important ways to get more eyes on your business through the power of search engines. But how does law firm SEO differ from standard SEO? How can your law firm make the most of SEO and get to the top of Google? How much do law firms spend on SEO?

Law

Exposure Ninja

SEPTEMBER 14, 2022

In this guide, we’ll explain how to get your Magento store to the top of Google using SEO (search engine optimisation). We’ve taken eCommerce store clients from five to eight figures in yearly revenue, so we know a thing or two about how to optimise a Magento store for SEO. Keyword-optimised website content.

SEO

Exposure Ninja

AUGUST 31, 2022

Today, we’ll explain how to get your Shopify store to the top of Google using search engine optimisation , or SEO. If you’re familiar with SEO, keep reading, as there are some Shopify-specific changes you can make to help you climb higher in the Google results. What is Search Engine Optimisation?

SEO