Marketing Insider Group

SEPTEMBER 3, 2024

Meta Tags and Descriptions: Ensure each page has a unique meta title and description that includes your primary keywords. However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive.

Digital Marketing

SocialPilot

JANUARY 16, 2025

The Meta AI search function is now on Instagram , indicating that social search continues to evolve. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem. Remember when Google was the go-to for all your searches? Those days are slipping away. Because its seamless.

SEO

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. By the end, you’ll know how search engines work, how to match your audience’s questions, and how to monitor results. On‑page basics matter: headings, meta tags, and user‑friendly URLs. Write a meta description that sounds human, not robotic.

SEO

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. The time for writing isn’t included here, but most articles take around 4 hours to write. I’m also a content marketer. Dots connected.

SEO

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. This article will examine why content design deserves your focus and how to use this strategy to elevate your next marketing campaign. The days of focusing on catchy headlines or attractive visuals are over.

SEO

Backlinko

NOVEMBER 1, 2024

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers.

SEO

Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? It tells you exactly how fast it takes to load the site according to different metrics and suggests areas for improvement. The tool also gives suggestions on how to fix them. The same principle applies to  digital marketing. It starts with having  the right tools.

SEO

Search Engine Land

AUGUST 12, 2024

There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Here are some tips on writing for people and search engines. U nexpected. C oncrete. C redible. E motional.

SEO

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Understand your audience’s needs through research.

Thought Leadership

Hubspot Marketing

SEPTEMBER 24, 2024

Let’s look at how we can use AI to create a more efficient workflow and free up our time to do what we do best. Generative AI can help us write content faster. As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.

User-Generated

Marketing Insider Group

JUNE 16, 2025

You may have heard someone toss around the phrase “write for SEO.” SEO-friendly blog content sounds simple (until you sit down to actually write it). If you’re trying to get your blog noticed by people and search engines, you’re in the right place. Quick Takeaways Write for people first, search engines second.

SEO

Backlinko

DECEMBER 5, 2024

But how did it get there? Claim and Optimize Your Google Business Profile Google Business Profile (GBP, formerly Google My Business) is a free tool that lets you manage how your business appears across Google platforms like Search and Maps. Local search marketing is the process of optimizing a local business online presence.

Search Marketers

Backlinko

SEPTEMBER 6, 2024

Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow. Like why a competitor’s metadata gets more clicks or how they organize their content. This helps you understand how a page is structured for search engines.

SEO

Hubspot Marketing

JULY 22, 2024

In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

Fashion

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Digital content.

Tentpole

Backlinko

DECEMBER 23, 2024

For example, when you search how much does it cost to manufacture clothing, Seam Apparel appears in both the top result and the People Also Ask section. What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results.

Manufacturing

Backlinko

DECEMBER 23, 2024

Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, including: How SEO can help you attract more leads A four-step plan for getting started Ways to measure your results Reasons you might consider hiring a pro Lets dive in.

SEO

Backlinko

MAY 12, 2025

In this guide, youll learn: What keyword stuffing looks like How it harms your SEO and credibility How to use keywords naturally to boost rankings and readability Lets start by examining how this tactic works and its rise to popularity. You might think that SEO keyword stuffing only happens in blog content or sales copy.

SEO

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. I’ll walk you through how we audited our oldest content and how we took action.

SEO

Search Engine Land

JULY 29, 2024

How GEO differs from SEO. How generative AI/answer engines work. How generative AI/answer engines work. How GEO works. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Why GEO is important.

User-Generated

Hubspot Marketing

FEBRUARY 18, 2025

The Importance of Keyword Intent Types of Keyword Intent How to Identify Keyword Intent Tips for Optimizing for Keyword Intent What is keyword intent? Beyond that, we want to optimize for more specific intents, like how to keep my small business organized or how to organize my contacts. Table of Contents What is keyword intent?

Real Estate

Backlinko

OCTOBER 11, 2024

That depends on how your needs. Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with both AI tools to find out. From digital marketing to finance and legal services. So which one should you use?

Finance

Hubspot Marketing

JANUARY 24, 2025

The Importance of Keyword Mapping: SEO and Beyond How to Map Keywords: A Guide to Start Your Keyword Mapping Journey What is keyword mapping anyway? A keyword map sets up a logical hierarchy, much like how a story unfolds. Your sites content is the key to climbing SERPs and reaching your users where they are.

SEO

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content. Its helping you become more strategic in planning your campaigns and more efficient.

Content Marketing

Backlinko

MARCH 3, 2025

In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. What Is Organic Traffic?

SEO

Marketing Insider Group

APRIL 1, 2025

Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. billion people, read blog posts. Understanding Your Audience The foundation of choosing engaging blog topics starts with understanding your target audience.

SEO

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

Transform

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. So, the cornerstone content model isn't exactly 'Moon Landing' material. Interest piqued?

SEO

Backlinko

MARCH 26, 2025

If you publish writing, youd be crazy not to use artificial intelligence. For example, I used AI extensively to write this article. AI has made me realize how much I can improve my content. I asked our content team about how they use AI in their writing and editing. Lets start with planning your writing project.

eCommerce

Marketing Insider Group

MARCH 17, 2025

The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Track Traffic Sources SEO success starts with understanding how people find a site. The title and meta description might need a refresh. Sometimes it works, but most of the time, its a hard miss.

Analytics

Backlinko

JULY 10, 2024

And may not appear in the top spots—no matter how good they are. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. The result?

SEO

Marketing Insider Group

JULY 14, 2025

If you’re spending time writing blog posts but not getting the results you want, you’re not alone. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. What Is a Blog Content Audit?

SEO

Backlinko

JULY 10, 2025

A strong on-page setup includes title tags, meta descriptions, headers, and more. An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. Think of it like a routine check-up for your online store.

eCommerce

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Think about it. Table of Contents What is a content gap analysis?

Marketing Strategy

Vertical Response

MAY 25, 2025

This guide on landing page SEO will show you how. Key elements of an SEO-friendly landing page include thorough keyword research, on-page optimization of SEO elements such as meta tags, title tags, and meta descriptions, and the creation of high-quality content that resonates with the target audience.

SEO

Power Digital Marketing

JUNE 3, 2025

Unlike general SEO, fashion SEO involves optimizing category pages, product descriptions, and images to capture high-intent shoppers. Optimizing Product Pages for SEO Write unique, keyword-rich product descriptions emphasizing materials, styles, and fit. Focus on transactional keywords that indicate purchase intent.

Fashion

Exposure Ninja

JULY 11, 2025

Loading the Elevenlabs Text to Speech AudioNative Player… AI Search is changing how people find information online. If your blog ranked at the top of Google , you could capture that traffic. That means writing and structuring your blog posts in a way that AI systems can easily scan, interpret, and surface.

User-Generated