Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM.

Management

Hubspot Marketing

MAY 30, 2025

Define your buyer personas. Every effective journey map begins with clearly defined buyer personas. Remember that touchpoints in the Awareness Stage (like blog content and social media) serve different purposes than those in the Consideration Stage (product demos, case studies) or Decision Stage (pricing pages, sales conversations).

CRM

Backlinko

JULY 15, 2025

One week, you write blog posts. Step 1: Align Your Content Strategy with Customer Awareness Levels Every content decision you make should map back to the customer awareness levels: Unaware Problem Aware Solution Aware Product Aware Most Aware This includes the topics you cover, formats you use, and where you publish. Even better?

Customer

Vertical Response

JULY 29, 2024

Identifying and understanding the target audience through segmentation and persona development enhances engagement and campaign effectiveness. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Regularly review and adjust your goals based on performance insights.

Key Performance Indicator

Hubspot Marketing

JUNE 30, 2025

Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role. Responsibilities Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.

Management

Orbit Media Studios

AUGUST 6, 2024

By Andy Crestodina Every number in your Google Analytics account is wrong. There are still plenty of useful insights in every GA4 account. There are still plenty of useful insights in every GA4 account. But how inaccurate is Google Analytics? You compare Google Analytics to other sources of truth.

Analytics

Hubspot Marketing

JANUARY 22, 2025

Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Blog articles and website pages take time to get crawled and indexed by search engines. It takes time to build a following on social media.

Gen Z

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Which type of content performs best? What are social media analytics? How have my followers grown this month?

Analytics

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. However, all social media sites have a certain percentage of ghost accounts. To help you, we’ve put together this guide.

User-Generated

Hubspot Marketing

JULY 22, 2024

Ultimately, this element of your marketing plan will help you describe the industry you're selling to and your buyer persona. A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like: Age Location Title Goals Personal challenges Pains Triggering event 5.

Marketing Plan

Marketing Insider Group

JULY 15, 2024

This article will examine why content design deserves your focus and how to use this strategy to elevate your next marketing campaign. Image Source Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum. It also includes layout and typography.

SEO

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. They offer insights into who your audience is (like age, gender, and location), how they engage with your content, and what types of posts perform best so you can stop guessing and start creating content that resonates. Track the right metrics for your specific goals.

Analytics

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing? Keep it concise.

Social Media Marketing

Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers.

Management

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Lets dive in.

Thought Leadership

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Table of Contents How effective is social media advertising? The cherry on top?

Advertisers

Marketing Insider Group

APRIL 1, 2025

Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. billion people, read blog posts. Understanding Your Audience The foundation of choosing engaging blog topics starts with understanding your target audience.

SEO

Neil Patel

JULY 11, 2025

That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer. Let’s break down how user personas work and why they make websites 2-5 times more effective and easier for your target audience to use.

CRM

Backlinko

JULY 26, 2024

Here’s what makes ChatGPT a good alternative to Quillbot: Content Optimization You can use ChatGPT to fix grammatical errors. You can train ChatGPT using your own dataset. 5 stars ( 2,200+ reviews ) Pricing 7-day trial available (or 14 days using this link ). Similar to what you’d find using the browser version.

Price

Hubspot Marketing

DECEMBER 2, 2024

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Using predictive analytics. Pro tip : Use AI to identify where customers are and deliver the right message at the right time. Pro tip: Use AI to fine-tune timing and personalization to improve conversions.

Customer Journey

Hubspot Marketing

JANUARY 21, 2025

I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Audience Research You probably already know who your target audience is, and you may even have customer or buyer personas. Just be sure that you cite and link to them if you use their writing as a source.

User-Generated

Hubspot Marketing

NOVEMBER 29, 2024

Performance Analysis While chatting with Denise, she also told me that performance tracking is crucial to her role, too. Since they’re responsible for tracking metrics to determine product performance, your PMM can refine the marketing strategies or tweak product positioning. However, Oakley suggests you use LinkedIn Learning.

Product Marketing

Orbit Media Studios

APRIL 15, 2025

Get a quick caption Upload an image for a social media post It was a quick picture you snapped on your phone. Here well keep it simple: Your goal is to make an engaging social media post about a [TOPIC]. Those last few words are some of our favorites, but you may have other words from your social media standards and styles.

CMO

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously.

Digital Marketing

SocialPilot

JUNE 19, 2025

Today’s social media feeds are busier, smarter, and more competitive than ever. That’s exactly why we created this blog. Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now.

Thought Leadership

Backlinko

MARCH 26, 2025

If you publish writing, youd be crazy not to use artificial intelligence. Its like telling a carpenter not to use a drill. No matter what tool you use. For example, I used AI extensively to write this article. I asked our content team about how they use AI in their writing and editing. But why would you?

eCommerce

Orbit Media Studios

JANUARY 22, 2025

In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. Well show you how to use an AI chatbot to compare your brand to your competitors. Well use a report that compares the keyword rankings of our homepage to the keyword rankings of our competitors homepages. Edit carefully.

Branding

Hubspot Marketing

MARCH 4, 2025

4 Benefits of Using Content Planning Software What to Look for in Content Planning Software The 6 Best Content Planning Software What is content planning software? 4 Benefits of Using Content Planning Software Content planning software is so versatile that its benefits become a long list. Keeps everything organized and saves time.

Price

Lynton Web

MAY 8, 2025

Keyword research and strategy identifies high-value search terms across recreational activities, sports programs, fitness offerings, specific program types, and location-specific queries your potential members use. Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing.

Marketing Strategy

SocialPilot

MARCH 9, 2025

Social media has become a revolutionary phase for real estate. About 99% of home buyers use the internet in their home buying hunts with the ages of 24 and 57. But here’s the catch: being on social media isn’t adequate. How to Use Video Marketing? Lets get into it!

Real Estate

Lusha

DECEMBER 9, 2024

Let’s face it: old-school sales tactics just don’t work as they used to. Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. Think of social media as a virtual networking event.

CRM

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Welcome Software

JULY 3, 2025

And nope, that does not mean AI prompts—that's a whole other blog. Success criteria: What a “good” output looks like for that use case. and be using both of them, but in different ways. Explain the desired audience or use case for the output. Use examples to illustrate the expected format.

User-Generated

Welcome Software

APRIL 25, 2025

AI isn’t just here to write blog posts or generate chatbot scripts anymore—it’s now your new best friend when it comes to optimizing content that actually performs. Use it right, and you can even predict how each variation will perform before you've even clicked publish. in a matter of seconds, too.

Transform

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?

Social Media Marketing

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?

Social Media Marketing

Exposure Ninja

JUNE 13, 2025

This higher purpose resonates with tech-savvy learners around the world and shapes every decision Duolingo makes — from offering free courses to using gamification to keep learning fun and accessible. It’s the language, tone, and style you use in your website copy, social media posts, emails, and even customer service chats.

Branding