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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Customers.ai

The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results. If you aren’t familiar, Advantage+ is Meta’s AI audience generator.

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How to Take Your LinkedIn Campaigns Beyond ABM

Customers.ai

It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. Including LinkedIn.

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21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. Own Your Ad Pixel – Larry Kim CEO, Customers.ai Until not too long ago, the standard approach was to rely on ad platforms for pixel tracking. Don’t Rent.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. This can include display ads, banner ads, even dynamic ads. Here’s how it works: You choose a platform to market on, such as Google Ads. Not quite.

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How to Build a Social Media Sales Funnel: Your Complete Guide

Customers.ai

Learn all about NEW 100% Meta-Approved Automation Tools from MobileMonkey with a spotlight on features to 10X Instagram & Facebook Engagement and turn social media into a revenue driver for your business. Tutorials, blog posts, customer testimonials, and user-generated content (UGC) are ideal for driving consideration.

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AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]

Hubspot Marketing

Who the audience is What your key messages or differentiators are What you want the audience to do Your tone or writing style Once you feed this high-level information to the tool, it’s ready to start producing ideas and won’t waste your time on campaign pitches that miss the mark. AI blog campaigns. AI email campaigns.

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Meta Makes Changes to Facebook’s Ad Targeting

Sachs Marketing Group

Starting January 19 th , 2022 , advertisers on Facebook are no longer be able to create new ad sets utilizing certain Detailed Targeting options, including: Health causes (e.g., Why Remove Detailed Ad-Targeting? This decision does not come at a cost to Meta’s commitment to targeted advertising, and being an advertising service.