Businesses Grow

APRIL 15, 2024

This week marks the fifteenth anniversary of my blog. I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. Consistency is more important than genius. Blogging is a sacrifice.

Transform 109

Transform Thought Leadership CMO Entertainment 109

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels.

User-Generated 119

User-Generated Shipping Education CRM 119

SocialPilot

FEBRUARY 9, 2024

Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Stelzner He is the founder of the Social Media Examiner blog. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. What is a good lead magnet? Be relevant to your audience.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

NOVEMBER 27, 2023

To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. If you track customer lifecycle metrics, you can see that SEO attracted them initially, and email was what persuaded them to make a purchase. Look at non-SEO tools and data providers first.

SEO 123

SEO PR Law eBook 123

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. Table of Contents A Quick Refresher on Email Marketing and SEO Email Marketing vs. SEO - What are marketers saying?

Email Marketing 98

Email Marketing SEO Marketing Marketers 98

Search Engine Land

JANUARY 30, 2024

But despite the uptick in visitors, your sales and leads remain lackluster. This article explores nine proven methods to help you turn SEO traffic into sales and leads. You might know the nuances of your site and sales funnel, but your users do not. Optimize for conversions You have traffic, and it’s time to make sales.

SEO 113

SEO Transform Copywriting Law 113

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 107

Transform User-Generated Marketing Marketers 107

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. That’s why email marketing is a perfect fit for them. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers.

Email Marketing 93

Email Marketing Manufacturing User-Generated Marketing 93

Rock Content

MARCH 11, 2024

Loyalty translates into sales and customer retention. It’s true you may not see an instant jump in revenue or sales arise from a few content marketing efforts. But ROI is about more than just making more money than you spend. What is the purpose of having a blog, for instance? One thing is clear, though.

Content Marketing 94

Content Marketing Key Performance Indicator Marketing Marketers 94

Hubspot Marketing

JUNE 19, 2023

In this blog post, we will go over the top 10 AI writers that are comparable to Jasper.ai It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place. Learn more or sign up for our waitlist here.

Price 102

Price User-Generated SEO Copywriting 102

Search Engine Land

OCTOBER 23, 2023

This article will focus more on marketing for each stage and the step-by-step process of aligning SEO with the customer journey. Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos.

Customer Journey 113

Customer Journey SEO Logistics Customer 113

Hubspot Marketing

JANUARY 13, 2023

Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Put simply?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. This tool aims to make HubSpot’s software more interactive and user-friendly. Writing emails.

User-Generated 92

User-Generated CRM Marketing Marketers 92

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place.

Whitepaper 84

Whitepaper New Technology Price Product 84

Search Engine Land

FEBRUARY 23, 2024

Instead, the platform recommends collaborating with your Sales and Finance departments to identify more meaningful metrics. LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. Business email address Subscribe Processing.

Finance 119

Finance Health CRM New Technology 119

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. By the end of this blog post, you'll have a better idea of what tools you should try to help you produce quality content faster. What is AI Copywriting? Hypotenuse.AI

Copywriting 119

Copywriting User-Generated Influencer Marketing Marketing 119

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. The more, the better. This will bring it to their attention and might enlist their help in sharing and driving more traffic. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. By Andy Crestodina Congratulations! We use Agorapulse.

PR 104

PR SEO CMO Energy 104

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” If it were, then you’d see a lot more VPs of SEO, wouldn’t you? You don’t need to take any action on your existing setup.

Whitepaper 122

Whitepaper Analytics User-Generated Key Performance Indicator 122

Rock Content

APRIL 22, 2024

It also encompasses email and SMS promotion. The more data you source, the more accurate your decisions should be. You also need to know which content generates the most referrals to sales pages. For instance, how do this year’s January sales compare to sales during last January?

Digital Marketing 79

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 79

Martech

JULY 19, 2023

Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Customer Journey 89

Customer Journey Law Analytics CRM 89

AWeber

JANUARY 9, 2024

Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel.

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Search Engine Land

APRIL 26, 2024

Dive into your data SEO often overlooks the valuable data gathered by customer-facing departments like sales and support. Dive into your data SEO often overlooks the valuable data gathered by customer-facing departments like sales and support. Or if we need to translate these three into a more SEO-friendly language: Topics.

Product 89

Product SEO Gen Z Transform 89

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” If it were, then you’d see a lot more VPs of SEO, wouldn’t you? You don’t need to take any action on your existing setup.

Whitepaper 104

Whitepaper Analytics User-Generated Key Performance Indicator 104

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 86

Email Marketing Marketing Marketers Customer Acquisition 86

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. So, why do consumers engage more with short over long-form content? Make it easy to buy from you online.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. Think about that for a minute.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Search Engine Land

APRIL 15, 2024

Example Initial goal: Write a blog post about our eco-friendly kitchen products. Because a higher ranking will lead to more organic traffic to our site. Second analysis: I want more organic traffic. Because increased traffic can lead to more customer engagement and brand recognition. To do this, you can employ “reframing.”

Customer loyalty 115

Customer loyalty SEO User-Generated Product 115

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them. Get more leads. Where can top-of-the-funnel content come in handy?

SEO 111

SEO User-Generated Promotion Email Marketing 111

Vertical Response

JANUARY 2, 2023

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best email newsletters aren’t sales. If you can do that, sales will follow. Forget the sales pitch.

Health 99

Health Email Marketing Promotion Place 99

Hubspot Marketing

OCTOBER 25, 2023

If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. What is a call-to-action? Download an ebook.

Whitepaper 109

Whitepaper Copywriting User-Generated PR 109

Customers.ai

DECEMBER 29, 2023

Identify who is visiting your site with name, email and more. What’s more, the revenue losses associated with anonymous traffic are nothing to scoff at. Detailed customer profiles are essential for 1-to-1 marketing, sales strategies, and customer service excellence. Convert Website Visitors into Real Contacts!

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.

Customer 95

Customer Automobile CRM B2C 95

Customers.ai

MARCH 15, 2024

While this shift may feel monumental (and let’s be honest, it is), it does present marketers a chance to revolutionize their approach to client campaigns across the board—from email and digital ads to social media and direct mail. The good news is, there’s no need for panic. Your website visitor data. And with a solution like Customers.ai

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67